prof.dr. (Martijn) MG de Jong

prof.dr. (Martijn) MG de Jong

Professor of Marketing Research

Full professor Erasmus School of Economics Business Economics
Burg. Oudlaan 50, Rotterdam

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Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE). Prof. De Jong's substantive research focuses on consumer well-being (reducing undesirable behaviors; promoting responsible and prosocial behavior). He generally uses large-scale international datasets to develop generalizable consumer behavior theories. His methodological interests include cross-cultural data analysis, stated preference and survey methodology, and the analysis of sensitive questions. He teaches Global Brand Strategy and was formerly the academic director of the master program in marketing.  Prof. De Jong's work has been published in the most prestigious marketing and management journals, such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing. Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2020 AMA Global Marketing Award, the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education.  Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants. He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008. Prof. De Jong has acted as a consultant for various companies in the market research and luxury industries, and he has also served as a legal expert witness.

  • Martijn Jong & U Bockenholt (2015) - IRT models in Marketing Research - Chapman & Hall/CRC

  • Martijn Jong (2016) - Journal of Consumer Research (Journal)

Seminar Global Brand Strategy

Year Level
Course Code

  • Pieter Schoonees

    Methods for Modelling Response Styles
  • Elio Keko

    Essays on Innovation Generation in Incumbent Firms
  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments
  • Marco Gregori

    Dark-side online consumer behavior
  • Daryna Kolesnyk

    Disclosure preferences on social media: A Global Perspective

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