Biography
PhD candidate focused on digital engagement and how content characteristics combined with platform features shape consumer behavior on social media. My work spans topics such as short-form video, visual and textual content design, and online consumption patterns.
Rotterdam School of Management, Erasmus University
PhD candidate | Department of Marketing Management
- poole@rsm.nl
More information
Work
- Maxwell Poole, Ethan Pancer, Matthew Philp & Theodore J. Noseworthy (2024) - COVID-19 and the decline of active social media engagement - European Journal of Marketing, 58 (2), 548-571 - doi: 10.1108/ejm-12-2022-0927 - [link]
- Simon J. Blanchard, Theodore J. Noseworthy, Ethan Pancer & Maxwell Poole (2023) - Extraction of visual information to predict crowdfunding success - Production and Operations Management, 32 (12), 4172-4189 - doi: 10.1111/poms.14083 - [link]
- Ethan Pancer, Matthew Philp, Maxwell Poole & Theodore J. Noseworthy (2022) - Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement - Journal of Consumer Psychology, 32 (2), 336-349 - doi: 10.1002/jcpy.1246 - [link]
- Lindsay McShane, Ethan Pancer, Maxwell Poole & Qi Deng (2021) - Emoji, Playfulness, and Brand Engagement on Twitter - Journal of Interactive Marketing, 53, 96-110 - doi: 10.1016/j.intmar.2020.06.002 - [link]
- Ethan Pancer, Vincent Chandler, Maxwell Poole & Theodore J. Noseworthy (2019) - How Readability Shapes Social Media Engagement - Journal of Consumer Psychology, 29 (2), 262-270 - doi: 10.1002/jcpy.1073 - [link]
- Lindsay McShane, Ethan Pancer & Maxwell Poole (2019) - The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective - Journal of Business-to-Business Marketing, 26 (1), 1-18 - doi: 10.1080/1051712X.2019.1565132 - [link]
- Ethan Pancer, Lindsay McShane & Maxwell Poole (2017) - Schadenfreude and product failures: the role of product deservingness and product status - Journal of Marketing Management, 33 (15-16), 1236-1255 - doi: 10.1080/0267257X.2017.1381639 - [link]
- Ethan Pancer & Maxwell Poole (2016) - The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 U.S. presidential nominees’ tweets - Social Influence, 11 (4), 259-270 - doi: 10.1080/15534510.2016.1265582 - [link]
Brand Development
- Year Level
- master, master, master, master
- Year
- 2025
- Course Code
- BMME061
