Biography
Michiel Van Crombrugge is Assistant Professor of Marketing at the Erasmus School of Economics at Erasmus University Rotterdam. His research centers on multichannel retailing and platform markets, and has been published in the Journal of Marketing. Michiel earned a Ph.D. in Business Economics and an MSc in Business Engineering from KU Leuven. He teaches courses on empirical marketing and marketing research methods.
Erasmus School of Economics
Assistant professor | Business Economics
- vancrombrugge@ese.eur.nl
- Room
- E2-12
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Michiel Van Crombrugge, Els Breugelmans, Florian Breiner & Christian W. Scheiner (2023) - Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand - Journal of Marketing, 88 (3), 88-109 - doi: 10.1177/00222429231193371 - [link]
- Michiel Van Crombrugge (2018) - Empirical Studies on Manufacturer Direct Channels
Marketing Research Methods
- Level
- master
- Year Level
- master
- Year
- 2023
- Course Code
- FEM11027
Empirical Marketing
- Year
- 2023
- Course Code
- FEB12018
