Biography
Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making).Â
Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.
Erasmus School of Economics
Associate professor | Business Economics
- camacho@ese.eur.nl
- Room
- E2-05
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Stefan Stremersch, Nuno Camacho, Elio Keko & Stefan Wuyts (2022) - Grassroots innovation success: The role of self-determination and leadership style - International Journal of Research in Marketing, 39 (2), 396-414 - doi: 10.1016/j.ijresmar.2021.10.003 - [link]
- Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede & Stefan Stremersch (2021) - Financial projections in innovation selection: The role of scenario presentation, expertise, and risk - International Journal of Research in Marketing, 39 (3), 907-926 - doi: 10.1016/j.ijresmar.2021.10.009 - [link]
- Stefan Stremersch, RS Winer & Nuno Almeida Camacho (2021) - Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing - Journal of Marketing - doi: 10.1177/00222429211001050 - [link]
- Nuno Almeida Camacho, HR Nam, PK Kannan & Stefan Stremersch (2018) - Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity - Journal of Marketing, 83 (2), 138-157 - doi: 10.1177/0022242918809673 - [link]
- Luis Carvalho, Nuno Almeida Camacho, Goncalo Amorim & Jose Paulo Esperanca (2016) - Transnational Acceleration of Local Startups: Portugal's Building Global Innovators (BGI) Model - doi: 10.4018/978-1-4666-9567-2.ch003
- Stefan Stremersch, Nuno Almeida Camacho, SJ Vanneste & IWJ (Isabel) Verniers (2015) - Unraveling Scientific Impact: Citation Types in Marketing Journals - International Journal of Research in Marketing, 32 (1), 64-77 - doi: 10.1016/j.ijresmar.2014.09.004
- Gianluca Trifiro, P Fatuzzo, V Ientile, V Pizzimenti, Carmen Ferrajolo, D Santoro, Nuno Almeida Camacho, Joost van Rosmalen, G D'Addetta, P Lanati, AP Caputi, G Catinello & V Savica (2014) - Expert Opinion of Nephrologists about the Effectiveness of Low-Protein Diet in Different Stages of Chronic Kidney Disease (CKD) - International Journal of Food Sciences and Nutrition, 65 (8), 1027-1032 - doi: 10.3109/09637486.2014.950209 - [link]
- Nuno Almeida Camacho, Martijn de Jong & Stefan Stremersch (2014) - The effect of Customer Empowerment on Adherence to Expert Advice - International Journal of Research in Marketing, 31 (3), 293-308 - doi: 10.1016/j.ijresmar.2014.03.004 - [link]
- UAK Betz, Nuno Almeida Camacho, M Gerards & Stefan Stremersch (2013) - Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies
- Nuno Almeida Camacho (2013) - Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship - doi: 10.1007/978-1-4614-7801-0
MTI2-The Marketing, Technology and Innovation Inst
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- STEKENE
Seminar Strategic Marketing
- Level
- master
- Year Level
- master
- Year
- 2023
- Course Code
- FEM11188
MTI2-The Marketing, Technology and Innovation Inst
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- STEKENE
