dr. (Paul) PL Kocken


Dr. Paul Kocken is Associate Professor Behavior Change at Erasmus School of Social and Behavioral Sciences at Erasmus University Rotterdam. He coordinates the courses Health Psychology & Behavior Change and Professional Skills in the master’s track Health Psychology & Digital Interventions. His main areas of expertise is methods of health behavior change and epidemiology, focusing primarily on behavior change research and the application of scientific research methods in practice settings.

His background is in public health. He previously worked as research scientist in health and youth care practice at the Municipal Health Service GGD Rotterdam and Dutch center for innovation and applied research TNO.  His research and teaching activities are in the field of public health consequences of unhealthy behaviors and the development and assessment of effective behavior change interventions and policies. He uses scientific research methods in practice settings to accelerate behavior change and reduce health disparities.

His main research interests are:

  1. Systematic development of educational, nudging and systems interventions to change health behaviors.
  2. Epidemiology of health problems and health services research.
  3. Application of behavioral insights for policy making and equity.

His projects are with many stakeholders, such as municipalities, citizens, care organizations and universities. Currently, he closely works together with policy makers and researchers from Rotterdam Municipality in the collaborative expert center behavioral research and development Healthy’R. He is member of the Editorial board of Dutch journal health sciences TSG, Tijdschrift voor Gezondheidswetenschappen, that recently reached its 100 years volume.

Erasmus School of Social and Behavioural Sciences

Associate professor | Clinical Psychology
Burg. Oudlaan 50, Rotterdam

More information


  • PL (Paul) Kocken (2004) - TSG (Journal)

4.1 Professional skills

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4.1 Health Psychology & Behavior Change

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News regarding dr. (Paul) PL Kocken

A smoke-free generation of Rotterdam citizens in 2035

That is the mission of policy makers and scientists inside and outside the EUR. Among them are paediatrician Jasper Been and health scientist Paul Kocken.

Rotterdam municipality and Healthy'R researchers continue to work on the health of Rotterdammers

Due to the success of several interventions, the City of Rotterdam has decided to extend its collaboration with the Healthy'R researchers.

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