dr. (Romain) R Cadario

dr. (Romain) R Cadario
Assistant professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Burg. Oudlaan 50, Rotterdam

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I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT.

My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques. 

  • R (Romain) Cadario & Carey Morewedge (2022) - Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals - Appetite, 168 - doi: 10.1016/j.appet.2021.105716
  • S Holden, N Zlatevska, J Parkinson, Romain Cadario, C Dubelaar, J Lei, E Moore, N Sayarh, A Van Kerckhove & C Werle (2021) - Unpalatable food for thought: let marketing research guide effective public obesity interventions - Obesity Reviews, 22 (2) - doi: 10.1111/obr.13141
  • R (Romain) Cadario, Chiara Longoni & Carey Morewedge (2021) - Understanding, explaining, and utilizing medical artificial intelligence - Nature Human Behaviour - doi: 10.1038/s41562-021-01146-0
  • Romain Cadario & P Chandon (2020) - Which healthy eating nudges work best? A meta-analysis of field experiments - Marketing Science, 39 (3), 459-665 - doi: 10.1287/mksc.2018.1128
  • E Rousselet, B Brial, Romain Cadario & A Béji-Bécheur (2020) - Moral intensity, issue characteristics and ethical issue recognition in sales situations - Journal of Business Ethics, 163, 347-363 - doi: 10.1007/s10551-018-4020-1
  • Romain Cadario & P Chandon (2019) - Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges - Food Policy
  • Romain Cadario, B Parguel & F Benoit-Moreau (2016) - Is bigger always better? The unit effect in carbon emissions information - International Journal of Research in Marketing
  • Romain Cadario (2016) - The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants - Social Science & Medicine
  • Romain Cadario (2015) - The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic - Marketing Letters

International Marketing Research

Year Level
bachelor 2, bachelor 2, pre-master
Course Code


Year Level
bachelor 2, pre-master
Course Code

Research Project

Year Level
bachelor 3, pre-master, bachelor 2
Course Code

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