I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT.
My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques.
R (Romain) Cadario & Carey Morewedge (2022) - Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals - Appetite, 168 - doi: 10.1016/j.appet.2021.105716
E Rousselet, B Brial, Romain Cadario & A Béji-Bécheur (2020) - Moral intensity, issue characteristics and ethical issue recognition in sales situations - Journal of Business Ethics, 163, 347-363 - doi: 10.1007/s10551-018-4020-1
Romain Cadario & P Chandon (2019) - Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges - Food Policy
Romain Cadario, B Parguel & F Benoit-Moreau (2016) - Is bigger always better? The unit effect in carbon emissions information - International Journal of Research in Marketing
Romain Cadario (2016) - The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants - Social Science & Medicine
Romain Cadario (2015) - The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic - Marketing Letters