Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- vandiepen@rsm.nl
More information
Work
- Maarten Boksem, Rosanne van Diepen, Esther Eijlers, Wouter Boekel & Ale Smidts (2024) - Do EEG metrics derived from trailers predict the commercial success of movies? A systematic analysis of five independent datasets - Journal of Marketing Research, 62 (4), 703-720 - doi: 10.1177/00222437241309875 - [link]
- Rosanne van Diepen, Maarten Boksem & Ale Smidts (2024) - Reliability of EEG metrics for assessing video advertisements - Journal of Advertising - doi: 10.1080/00913367.2024.2418109
