Biography
Please see www.sebastiangabel.com.
Rotterdam School of Management, Erasmus University
Associate professor | Department of Marketing Management
- gabel@rsm.nl
More information
Work
- David Martens, Galit Shmueli, Theodoros Evgeniou, Kevin Bauer, Christian Janiesch, Stefan Feuerriegel, Sebastian Gabel, Sofie Goethals, Travis Greene, Nadja Klein, Mathias Kraus, Niklas Kühl, Claudia Perlich, Wouter Verbeke, Alona Zharova, Patrick Zschech & Foster Provost (2026) - Beware of “Explanations” of AI - Business and Information Systems Engineering - doi: 10.1007/s12599-026-01015-y - [link]
- Aurelie Lemmens, Jason Roos, Sebastian Gabel, Eva Ascarza, Hernán Bruno, Brett Gordon, Ayelet Israeli, Elea McDonnell Feit, Carl Mela & Oded Netzer (2026) - Personalization and Targeting: how to experiment, learn & optimize - International Journal of Research in Marketing, 43 (2), 537-559 - doi: 10.1016/j.ijresmar.2025.07.004 - [link]
- Sebastian Gabel, Dominik Molitor & Martin Spann (2024) - The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment - Marketing Science, 43 (4), 723-733 - doi: 10.1287/mksc.2023.0019 - [link]
- Sebastian Gabel, Duncan Simester & Artem Timoshenko (2024) - How Retailers Became Ad Platforms - Harvard Business Review (digital) - [link]
- Sebastian Gabel & Daniel Guhl (2022) - Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs - Journal of Retailing, 98 (3), 395-411 - doi: /10.1016/j.jretai.2021.08.001 - [link]
- Sebastian Gabel & Artem Timoshenko (2022) - Product Choice with Large Assortments: A Scalable Deep-Learning Model - Management Science, 68 (3), 1808-1827 - doi: 10.1287/mnsc.2021.3969 - [link]
- Rabea Schrage, Peter Kenning, Daniel Guhl & Sebastian Gabel (2021) - Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust - [link]
- Sebastian Gabel, Daniel Guhl & Daniel Klapper (2019) - P2V-MAP: Mapping Market Structures for Large Retail Assortments - Journal of Marketing Research, 56 (4), 557-580 - doi: 10.1177/0022243719833631
- Sebastian Gabel (25 September 2023) - Kickstarter funding for sustainable behaviour research
- Sebastian Gabel (19 September 2023) - RSM students willing to live more sustainable
- Ioannis Kampourakis, Lisa Bauer, Sebastian Gabel, Vincenzo Romano, Layal Chaker & Annemijn Jonkman (4 August 2023) - Twelve Veni grants awarded to RSM and EUR scientists
- Sebastian Gabel (2025) - ERIM Outstanding Performance by A Young Researcher
- Sebastian Gabel (2024) - Erasmus Trustfonds Grant (42,500 Euro)
- Sebastian Gabel (2024) - Convergence Resilient Delta Initiative Seed Grant (326,000 Euro)
- Sebastian Gabel (2023) - 2023 EMAC–Sheth Foundation Sustainability Research Competition
- Sebastian Gabel (2023) - NWO Veni (280,000 Euro)
- Sebastian Gabel (2023) - Convergence Resilient Delta Initiative Kickstarter Grant (30,000 Euro)
- S (Sebastian) Gabel (2020) - EHI Science Prize 2020 Best Dissertation (10,000 Euro)
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2026
- Course Code
- BERMASC054
Master thesis
- Level
- master
- Year Level
- master
- Year
- 2026
- Course Code
- BM-IM-CEMSTHESIS
IM Research clinic
- Level
- master
- Year Level
- master
- Year
- 2026
- Course Code
- BM-IM-RC
