Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- dhooge@rsm.nl
More information
Work
- Christilene du Plessis, Serena D'Hooge & Steven Sweldens (2024) - The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes - Journal of Consumer Research, 51 (1), 29-41 - doi: 10.1093/jcr/ucad046 - [link]
