prof.dr. (Stefan) S Stremersch

prof.dr. (Stefan) S Stremersch

Professor of Marketing

Full professor Erasmus School of Economics Business Economics
Burg. Oudlaan 50, Rotterdam
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Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing,  Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.

Click here to download his CV

  • Stefan Stremersch, RT Frambach, Harry Commandeur & P Matthijssens (1997) - Integrale dienstverlening - Tijdschrift voor Marketing, (sept.), 27-32
  • Stefan Stremersch, R Frambach, Harry Commandeur & PMHM (Paul) Matthyssens (1997) - Integrale dienstverlening : Over onderliggende dimensie en uitdagingen - Tijdschrift voor Marketing, (september), 27-32

  • M Ding, J Eliashberg & Stefan Stremersch (2014) - Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies - Springer
  • Stefan Stremersch & EB Tindemans (2007) - Verlicht Ondernemen - Lannoo Campus/Scriptum

  • Vardan Avagyan, Vardit Landsman & Stefan Stremersch (2017) - Marketing Models for the Life Sciences Industry - Springer
  • Vardit Landsman, I Verniers & Stefan Stremersch (2014) - The Successful Launch and Diffusion of New Therapies - Springer
  • UAK Betz, Nuno Almeida Camacho, M Gerards & Stefan Stremersch (2013) - Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies - Springer
  • Nuno Almeida Camacho, Vardit Landsman & Stefan Stremersch (2010) - The Connected Patient - Routledge Academic
  • Stefan Stremersch, Harry Commandeur & RT Frambach (1998) - Bundling: krachtig wapen in de concurrentiewedren - Roularta Books & Vlaamse Management Associatie

  • Stefan Stremersch (2001) - Essays on marketing strategy in technology-intensive markets - Katholieke Universiteit Brabant

  • Yvonne Everdingen, Dennis Fok & Stefan Stremersch (2009) - Modeling Global Spillover of New Product Takeoff - DEPARTMENT OF ECONOMETRICS
  • C van den Bulte & Stefan Stremersch (2003) - Contagion and heterogeneity in new product diffusion: an empirical test - BEDRIJFSECONOMIE
  • SHK (Stefan) Wuyts, Stefan Stremersch, C van den Bulte & Philip Hans Franses (2002) - Buyer preferences for vendor in business: A triadic perspective
  • Philip Hans Franses & Stefan Stremersch (2002) - Modeling generational transitions from aggregate data
  • SHK (Stefan) Wuyts & Stefan Stremersch (2001) - Buying high tech products

  • Stefan Stremersch (2012) - Journal of Marketing Research (Journal)
  • Stefan Stremersch (2011) - Marketing Science (Journal)
  • Stefan Stremersch (2005) - Journal of Marketing (Journal)

  • Stefan Stremersch & DR Lehmann (2007) - International Journal of Research in Marketing (Journal)

  • Stefan Stremersch (2020) - MOA Scientist of the Year Award
  • Stefan Stremersch (2020) - EMAC Distinguished Scholar Award
  • Stefan Stremersch (2018) - EMAC Fellow
  • Stefan Stremersch, U Kayande & J.H. Roberts (2015) - ERIM Top Article Award
  • Stefan Stremersch (2015) - International Francqui Chair at University of Ghent
  • Stefan Stremersch, U Kayande & J.H. Roberts (2015) - IJRM Best Paper Award
  • Stefan Stremersch (2013) - Top Senior Researcher Award 2006-2013
  • Stefan Stremersch, C Croux & Aurélie Lemmens (2013) - IJRM Best Paper Award
  • Dennis Fok, Stefan Stremersch & Yvonne van Everdingen (2010) - ERIM Top Article Award
  • Stefan Stremersch (2008) - Rajan Varadarajan Award (AMA)
  • Stefan Stremersch (2006) - AMA (American Marketing Association) Global Marketing Award
  • Stefan Stremersch & C. van den Bulte (2005) - ERIM Top Article Award
  • Stefan Stremersch (2005) - Appointment as member of the Young Academy of the Royal Dutch Academy for the Sciences (De Jonge Akademie - KNAW)
  • Stefan Stremersch (2005) - Invitation to the MSI Young Scholars Program
  • Stefan Stremersch (2005) - The Johannes Cornelis Ruigrok Award
  • Stefan Stremersch (2004) - ERIM Impact Award
  • Stefan Stremersch (2004) - Erasmus "2004 Research Prize"
  • Stefan Stremersch (2003) - ERIM Award for Outstanding Performance of a Young Researcher
  • Stefan Stremersch (2003) - Winner MSI/IJRM research competition on global marketing
  • Stefan Stremersch & G.J. Tellis (2002) - Harold H. Maynard Award (Journal of Marketing Best Paper Award)
  • Stefan Stremersch (2000) - AMA-Sheth doctoral consortium fellow, University of Western Ontario

IESE Business School

Start date approval
April 2019
End date approval
April 2022

MTI2 (incl. Markovation)

Start date approval
April 2019
End date approval
April 2022

Seminar Developing and Marketing New Pro

Year Level
Course Code

Innovation and Marketing

Course Code

Innovation and Marketing

Year Level
Course Code

  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making
  • Merel van Diepen

    Dynamics and Competition in Charitable Giving
  • Jeroen Binken

    System Markets: Indirect Network Effects in Action, or Inaction?
  • Remco Prins

    Modeling Consumer Adoption and Usage of Value-Added Mobile Services
  • Eelco Kappe

    The Effectiveness of Pharmaceutical Marketing
  • Yuri Peers

    Econometric Advances in Diffusion Models
  • Elio Keko

    Essays on Innovation Generation in Incumbent Firms
  • Gert Jan Prevo

    Customer-Centric Innovation: Learning from Resistance
  • Muhammad Asim

    Collaborative Idea Selection
  • Yuk Shouw/Brian Chung

    Beyond Structure and Measure: Marketing and Innovation in the Automotive Industry

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