prof.dr. (Stefan) S. Stremersch

Professor of Marketing

Full Professor Erasmus School of Economics Business Economics

Location: Burg. Oudlaan 50, Rotterdam
Room: E 2-07
Telephone: +31 10 4088719
Email: stremersch@ese.eur.nl

Profile

Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.

- - - Y.M. van Everdingen, V. Hariharan & S. Stremersch (2019). Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects. Journal of Marketing, 83 (3), 1-19.
    - N.M. Almeida Camacho, H.R. Nam, P.K. Kannan & S. Stremersch (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing. doi: 10.1177/0022242918809673 [go to publisher's site]
    - I.A. Guitart, J. Gonzalez & S. Stremersch (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing, 35 (3), 471-489. doi: 10.1016/j.ijresmar.2018.03.004
    - S. Stremersch, E. Kappe & S. Venkataraman (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions. Journal of Marketing Research, 54 (5), 720-736. doi: 10.1509/jmr.15.0498
    - S. Stremersch & E. Kappe (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Marketing Science, 35 (6), 915-933. doi: 10.1287/mksc.2015.0971
    - S. Stremersch, N.M. Almeida Camacho, S.J. Vanneste & I.W.J. Verniers (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32 (1), 64-77. doi: 10.1016/j.ijresmar.2014.09.004
    - G. Liberali, E. Muller, Roland T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3), 235-237. doi: 10.1016/j.ijresmar.2015.08.001
    - A. Sood, E.R. Kappe & S. Stremersch (2014). The commercial contribution of clinical studies for pharmaceutical drugs. International Journal of Research in Marketing, 31 (1), 65-77. doi: 10.1016/j.ijresmar.2013.07.007
    - S.E.C. Gelper & S. Stremersch (2014). Variable selection in international diffusion models. International Journal of Research in Marketing, 31 (4), 356-367. doi: 10.1016/j.ijresmar.2014.04.001
    - J.H. Roberts, U. Kayande & S. Stremersch (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31 (2), 127-140. doi: 10.1016/j.ijresmar.2013.07.006
    - J.H. Roberts, U. Kayande & S. Stremersch (2014). From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2), 144-146. doi: 10.1016/j.ijresmar.2013.12.001
    - N.M. Almeida Camacho, M.G. de Jong & S. Stremersch (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31 (3), 293-308. doi: 10.1016/j.ijresmar.2014.03.004
    - S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi: 10.1287/mksc.1120.0757
    - A. Lemmens, C. Croux & S. Stremersch (2012). Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29 (1), 81-92. doi: 10.1016/j.ijresmar.2011.06.003
    - M.G. de Jong, F.G.M. Pieters & S. Stremersch (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology, 103 (3), 543-564. doi: 10.1037/a0029394
    - V. Landsman & S. Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75 (6), 39-54. doi: 10.1509/jmkg.75.6.39
    - N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: 10.1287/mksc.1100.0624
    - S. Stremersch, I.W.J. Verniers & C. Croux (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28 (4), 295-308. doi: 10.1016/j.ijresmar.2011.05.008
    - S. Stremersch, D.R. Lehmann & M.G. Dekimpe (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27 (1), 1-3. doi: 10.1016/j.ijresmar.2009.12.001
    - S. Stremersch, O. Heil & D.R. Lehmann (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27 (2), 161-163. doi: 10.1016/j.ijresmar.2010.03.003
    - S. Stremersch, E. Muller & R. Peres (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21 (2), 103-120. doi: 10.1007/s11002-009-9095-0
    - S. Stremersch, J. Goldenberg, B. Libai & E. Muller (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29 (3), 561-567. doi: 10.1287/mksc.1090.0539
    - S. Stremersch & D.R. Lehmann (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26 (2), 153-153. doi: 10.1016/j.ijresmar.2009.03.001
    - Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46 (5), 637-652. doi: 10.1509/jmkr.46.5.637
    - S. Stremersch & D.R. Lehmann (2009). From the (Past) Editors (editorial). International Journal of Research in Marketing, 26 (4), 257-258. doi: 10.1016/j.ijresmar.2009.09.002
    - S. Stremersch & A. Lemmens (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28 (4), 690-708. doi: 10.1287/mksc.1080.0440
    - S. Stremersch & W.M.J. Van Dyck (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73 (4), 4-30. doi: 10.1509/jmkg.73.4.4
    - J.L.G. Binken & S. Stremersch (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73 (2), 88-104. doi: 10.1509/jmkg.73.2.88
    - S. Stremersch (2008). 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25 (3), 143-148. doi: 10.1016/j.ijresmar.2008.06.001
    - S. Stremersch (2008). Health and marketing: the emergence of a new field of research. International Journal of Research in Marketing, 25 (4), 229-233. doi: 10.1016/j.ijresmar.2008.09.002
    - S. Stremersch & D.R. Lehmann (2007). Editorial. International Journal of Research in Marketing, 24 (1), 1-2. doi: 10.1016/j.ijresmar.2006.12.001
    - S. Stremersch, I.W.J. Verniers & P.C. Verhoef (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71 (3), 171-193. doi: 10.1509/jmkg.71.3.171
    - S. Venkataraman & S. Stremersch (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53 (11), 1688-1701. doi: 10.1287/mnsc.1070.0718
    - S. Stremersch, G.J. Tellis, P.H.B.F. Franses & J.L.G. Binken (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71 (3), 52-74. doi: 10.1509/jmkg.71.3.52
    - M. Ghosh, S. Dutta & S. Stremersch (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43 (4), 664-679. doi: 10.1509/jmkr.43.4.664
    - S. Stremersch & P.C. Verhoef (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159.
    - S. Stremersch & P.C. Verhoef (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24 (4), 585-594. doi: 10.1287/mksc.1050.0152
    - B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
    - S. Stremersch & G.J. Tellis (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21 (4), 421-438. doi: 10.1016/j.ijresmar.2004.07.001
    - S.H.K. Wuyts, S. Stremersch, C. van den Bulte & P.H.B.F. Franses (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41 (4), 479-487. doi: 10.1509/jmkr.41.4.479.47015
    - C. van den Bulte & S. Stremersch (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23 (4), 530-544. doi: 10.1287/mksc.1040.0054
    - S.H.K. Wuyts, S. Stremersch & S. Dutta (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68 (2), 88-100. doi: 10.1509/jmkg.68.2.88.27787
    - G.J. Tellis, S. Stremersch & E. Yin (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22 (2), 188-208. doi: 10.1287/mksc.22.2.188.16041
    - S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239
    - S. Stremersch & G.J. Tellis (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing. Journal of Marketing, 66 (1), 55-72. doi: 10.1509/jmkg.66.1.55.18455
    - S. Stremersch, S.H.K. Wuyts & R.T. Frambach (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30 (1), 1-12. doi: 10.1016/S0019-8501(99)00090-5
    - H.R. Commandeur & S. Stremersch (1997). The service profit chain. Holland Management Review, 55, 87-89.
  - - S. Stremersch, N.M. Almeida Camacho & B. Donkers (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96 (4612).
  - - S. Stremersch, R.T. Frambach, H.R. Commandeur & P. Matthijssens (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.
    - S. Stremersch, R. Frambach, H.R. Commandeur & P.M.H.M. Matthyssens (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
- - S. Stremersch & E.B. Tindemans (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum
- - V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry (forthcoming). In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models. -: Springer International Publishing
  - V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
  - U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
  - N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
  - S. Stremersch, H.R. Commandeur & R.T. Frambach (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie
- - S. Stremersch & D.R. Lehmann (Eds.). (2007) International Journal of Research in Marketing, 24(1).
- - Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. (Intern rapport, EI reprint reeks, no EI-1528). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
  - C. van den Bulte & S. Stremersch (2003). Contagion and heterogeneity in new product diffusion: an empirical test. (Intern rapport, ERIM Report Series Research in Management 2003, no 077-MKT). onbekend: BEDRIJFSECONOMIE
  - P.H.B.F. Franses & S. Stremersch (2002). Modeling generational transitions from aggregate data. (Intern rapport, ERIM Report Series 2002, no 49-MKT). :
  - S.H.K. Wuyts, S. Stremersch, C. van den Bulte & P.H.B.F. Franses (2002). Buyer preferences for vendor in business: A triadic perspective. (Intern rapport, The Wharton School, University of Pennsylvania, no 10-2002). :
  - S.H.K. Wuyts & S. Stremersch (2001). Buying high tech products. (Intern rapport, ERIM Report Series 2001, no 27-MKT). :
- - S. Stremersch (2005). In search of an audience ... (2005, april 15). Rotterdam: Erasmus Research Institute of Management
- - S. Stremersch (2001, december 7). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant) Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.
IESE Business School
Start date approval
Apr/2019
End date approval
Apr/2022
Place
BARCELONA
Specialty
Marketing
MTI2 (incl. Markovation)
Start date approval
Apr/2019
End date approval
Apr/2022
Place
STEKENE
Specialty
Marketing
Innovation and Marketing
Title
Innovation and Marketing
Year
2018
Innovation and Marketing
Title
Innovation and Marketing
Year
2018
Year level
(minor)
Seminar Developing and Marketing New Pro
Title
Seminar Developing and Marketing New Pro
Year
2018
Year level
(master)
- Muhammad Asim
  Collaborative Idea Selection
  2015 -
- Yuk Shouw/Brian Chung
  Beyond Structure and Measure: Marketing and Innovation in the Automotive Industry
  2015 -
- Gert Jan Prevo
  Customer-Centric Innovation: Learning from Resistance
  2014 -
- Elio Keko
  Essays on Innovation Generation in Incumbent Firms
  2012 - 2017
- Adnan Tula
  The international launch and diffusion of new products
  2010 -
- Yuri Peers
  Econometric Advances in Diffusion Models
  2007 - 2011
- Eelco Kappe
  The Effectiveness of Pharmaceutical Marketing
  2006 - 2011
- Nuno Almeida Camacho
  Health and Marketing: Essays on Physician and Patient Decision-Making
  2005 - 2011
- Merel van Diepen
  Dynamics and Competition in Charitable Giving
  2004 - 2009
- Jeroen Binken
  System Markets: Indirect Network Effects in Action, or Inaction?
  2003 - 2010
- Remco Prins
  Modeling Consumer Adoption and Usage of Value-Added Mobile Services
  2003 - 2008
Full Professor
University
Erasmus University Rotterdam
School
Erasmus School of Economics
Department
Business Economics
Country
Nederland
Telephone
+31 10 4088719

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam

prof.dr. (Stefan) S. Stremersch

Professor of Marketing

More information

Profile

All publications (64)

Article (50)

Scholarly Publication (47)

Semiscientific Publication (1)

Professional Publication (2)

Book / Monograph / Book editorial (1)

Part of book - Chapter (5)

Journal editorship / Referee (1)

Report (5)

Inaugural speech (1)

Doctoral thesis (1)

Ancillary activities (2)

IESE Business School

MTI2 (incl. Markovation)

Teaching (3)

Innovation and Marketing

Innovation and Marketing

Seminar Developing and Marketing New Pro

PhD list (11)

Muhammad Asim

Yuk Shouw/Brian Chung

Gert Jan Prevo

Elio Keko

Adnan Tula

Yuri Peers

Eelco Kappe

Nuno Almeida Camacho

Merel van Diepen

Jeroen Binken

Remco Prins

Present position

Full Professor

Address

Visiting address

Postal address