Biography
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.
More information
Work
- Stefan Stremersch, Joseph Korkames & Tom Stanley (2025) - Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2025.04.001
- Michiel Van Crombrugge & Stefan Stremersch (2025) - Engagement in platform markets: A (video) game changer? - Journal of the Academy of Marketing Science - doi: 10.1007/s11747-025-01089-2
- Michiel Van Crombrugge & Stefan Stremersch (2025) - The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2025.02.006 - [link]
- Stefan Stremersch, Elke Cabooter, Ivan A. Guitart & Nuno Camacho (2024) - Customer insights for innovation: A framework and research agenda for marketing - Journal of the Academy of Marketing Science, 53, 29-51 - doi: 10.1007/s11747-024-01051-8 - [link]
- Stefan Stremersch (2024) - How can academics generate great research ideas?: Inspiration from ideation practice - International Journal of Research in Marketing, 41 (1), 1-17 - doi: 10.1016/j.ijresmar.2023.10.002 - [link]
- Stefan Stremersch, Elio Keko & IWJ (Isabel) Verniers (2024) - Aliaxis Group SA: Developing Big Innovations - [link]
- Stefan Stremersch, Nuno Almeida Camacho, Elio Keko & IWJ (Isabel) Verniers (2024) - Commercial Transformation at Grünenthal - [link]
- Stefan Stremersch, Elio Keko, Nuno Almeida Camacho & Thomas Herget (2024) - Merck KGaA: Designing the Next Innospire Process - [link]
- Vijay Hariharan, Vardit Landsman & Stefan Stremersch (2024) - The Detailing Response of Branded Drug Firms to Generic Entry - International Journal of Research in Marketing
- Vijay Ganesh Hariharan, Vardit Landsman & Stefan Stremersch (2023) - Branded response to generic entry: Detailing beyond the patent cliff - International Journal of Research in Marketing, 41 (3), 567-588 - doi: 10.1016/j.ijresmar.2023.12.004 - [link]
- Stefan Stremersch & Nuno Almeida Camacho (28 April 2021) - Business School Research Is Broken: Here's How To Fix It
- Stefan Stremersch (6 April 2021) - Using emotion in advertising increase the sales of high-price and high-quality products
- Vijay Hariharan & Stefan Stremersch (20 December 2019) - Competing in F1: Where To Put The Power? In R&D Or In Advertising?
- Stefan Stremersch (2012) - Journal of Marketing Research (Journal) (Editor)
Activity: Editorial work › Academic - Stefan Stremersch (2011) - Marketing Science (Journal) (Editor)
Activity: Editorial work › Academic - Stefan Stremersch & DR Lehmann (2007) - International Journal of Research in Marketing (Journal) (Editor)
Activity: Publication Peer-review › Academic - Stefan Stremersch (2005) - Journal of Marketing (Journal) (Editor)
Activity: Editorial work › Academic
- Stefan Stremersch (2020) - MOA Scientist of the Year Award
- Stefan Stremersch (2020) - EMAC Distinguished Scholar Award
- Stefan Stremersch (2018) - EMAC Fellow
- Stefan Stremersch, U Kayande & J.H. Roberts (2015) - ERIM Top Article Award
- Stefan Stremersch (2015) - International Francqui Chair at University of Ghent
- Stefan Stremersch, U Kayande & J.H. Roberts (2015) - IJRM Best Paper Award
- Stefan Stremersch (2013) - Top Senior Researcher Award 2006-2013
- Stefan Stremersch, C Croux & Aurélie Lemmens (2013) - IJRM Best Paper Award
- Dennis Fok, Stefan Stremersch & Yvonne van Everdingen (2010) - ERIM Top Article Award
- Stefan Stremersch (2008) - Rajan Varadarajan Award (AMA)
- Stefan Stremersch (2006) - AMA (American Marketing Association) Global Marketing Award
- Stefan Stremersch & C. van den Bulte (2005) - ERIM Top Article Award
- Stefan Stremersch (2005) - Appointment as member of the Young Academy of the Royal Dutch Academy for the Sciences (De Jonge Akademie - KNAW)
- Stefan Stremersch (2005) - Invitation to the MSI Young Scholars Program
- Stefan Stremersch (2005) - The Johannes Cornelis Ruigrok Award
- Stefan Stremersch (2004) - Erasmus "2004 Research Prize"
- Stefan Stremersch (2004) - ERIM Impact Award
- Stefan Stremersch (2003) - ERIM Award for Outstanding Performance of a Young Researcher
- Stefan Stremersch (2003) - Winner MSI/IJRM research competition on global marketing
- Stefan Stremersch & G.J. Tellis (2002) - Harold H. Maynard Award (Journal of Marketing Best Paper Award)
- Stefan Stremersch (2000) - AMA-Sheth doctoral consortium fellow, University of Western Ontario
MTI2 (incl. Markovation)
- Start date approval
- August 2022
- End date approval
- July 2025
- Place
- STEKENE
Universiteit Gent
- Start date approval
- May 2024
- End date approval
- May 2027
- Place
- GENT
- Description
- Onderzoek en Onderwijs
Innovation and Marketing
- Year
- 2024
- Course Code
- FEB53112
Innovation and Marketing
- Year
- 2024
- Course Code
- FEB53112M
Seminar Designing New Products and Exper
- Year
- 2024
- Course Code
- FEM11177
