Biography
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.
Erasmus School of Economics
- stremersch@ese.eur.nl
- Room
- E2-07
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Vijay Hariharan, Vardit Landsman & Stefan Stremersch (2024) - The Detailing Response of Branded Drug Firms to Generic Entry - International Journal of Research in Marketing
- Stefan Stremersch, Jorge Gonzalez, Albert Valenti & Julian Villanueva (2023) - The value of context-specific studies for marketing - Journal of the Academy of Marketing Science, 51 (1), 50-65 - doi: 10.1007/s11747-022-00872-9 - [link]
- Stefan Stremersch (2023) - How can academics generate great research ideas?: Inspiration from ideation practice - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2023.10.002 - [link]
- Stefan Stremersch, Nuno Camacho, Elio Keko & Stefan Wuyts (2022) - Grassroots innovation success: The role of self-determination and leadership style - International Journal of Research in Marketing, 39 (2), 396-414 - doi: 10.1016/j.ijresmar.2021.10.003 - [link]
- Donna L. Hoffman, C. Page Moreau, Stefan Stremersch & Michel Wedel (2022) - The Rise of New Technologies in Marketing: A Framework and Outlook - Journal of Marketing, 86 (1), 1-6 - doi: 10.1177/00222429211061636 - [link]
- Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede & Stefan Stremersch (2021) - Financial projections in innovation selection: The role of scenario presentation, expertise, and risk - International Journal of Research in Marketing, 39 (3), 907-926 - doi: 10.1016/j.ijresmar.2021.10.009 - [link]
- Stefan Stremersch, RS Winer & Nuno Almeida Camacho (2021) - Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing - Journal of Marketing - doi: 10.1177/00222429211001050 - [link]
- IA Guitart & Stefan Stremersch (2020) - The Impact of Informational and Emotional Television Ad Content on Online Search and Sales - Journal of Marketing Research, 58 (2), 299-320 - doi: 10.1177/0022243720962505 - [link]
- Stefan Stremersch (2020) - The study of important marketing issues: Reflections - International Journal of Research in Marketing, 38 (1), 12-17 - doi: 10.1016/j.ijresmar.2020.09.009 - [link]
- Vardit Landsman - Schwartz & Stefan Stremersch (2020) - The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? - Journal of Marketing, 84 (3) - doi: 10.1177/0022242919901277 - [link]
- Stefan Stremersch (2020) - MOA Scientist of the Year Award
- Stefan Stremersch (2020) - EMAC Distinguished Scholar Award
- Stefan Stremersch (2018) - EMAC Fellow
- Stefan Stremersch, U Kayande & J.H. Roberts (2015) - ERIM Top Article Award
- Stefan Stremersch (2015) - International Francqui Chair at University of Ghent
- Stefan Stremersch, U Kayande & J.H. Roberts (2015) - IJRM Best Paper Award
- Stefan Stremersch (2013) - Top Senior Researcher Award 2006-2013
- Stefan Stremersch, C Croux & Aurélie Lemmens (2013) - IJRM Best Paper Award
- Dennis Fok, Stefan Stremersch & Yvonne van Everdingen (2010) - ERIM Top Article Award
- Stefan Stremersch (2008) - Rajan Varadarajan Award (AMA)
- Stefan Stremersch (2006) - AMA (American Marketing Association) Global Marketing Award
- Stefan Stremersch & C. van den Bulte (2005) - ERIM Top Article Award
- Stefan Stremersch (2005) - Appointment as member of the Young Academy of the Royal Dutch Academy for the Sciences (De Jonge Akademie - KNAW)
- Stefan Stremersch (2005) - Invitation to the MSI Young Scholars Program
- Stefan Stremersch (2005) - The Johannes Cornelis Ruigrok Award
- Stefan Stremersch (2004) - Erasmus "2004 Research Prize"
- Stefan Stremersch (2004) - ERIM Impact Award
- Stefan Stremersch (2003) - ERIM Award for Outstanding Performance of a Young Researcher
- Stefan Stremersch (2003) - Winner MSI/IJRM research competition on global marketing
- Stefan Stremersch & G.J. Tellis (2002) - Harold H. Maynard Award (Journal of Marketing Best Paper Award)
- Stefan Stremersch (2000) - AMA-Sheth doctoral consortium fellow, University of Western Ontario
IESE Business School
- Start date approval
- August 2022
- End date approval
- July 2025
- Place
- BARCELONA
MTI2 (incl. Markovation)
- Start date approval
- August 2022
- End date approval
- July 2025
- Place
- STEKENE
Seminar Developing and Marketing New Pro
- Level
- master
- Year Level
- master
- Year
- 2023
- Course Code
- FEM11177
Innovation and Marketing
- Year
- 2023
- Course Code
- FEB53112
Innovation and Marketing
- Level
- minor
- Year Level
- minor
- Year
- 2023
- Course Code
- FEB53112M
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