prof.dr. (Stefan) S Stremersch

All publications (64)

• Article (50)

  • Scholarly Publication (47)

    • Y.M. van Everdingen, V.G. Hariharan & S. Stremersch (2019). Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects. Journal of Marketing, 83 (3), 1-19. doi: 10.1177/0022242919831996
    • N.M. Almeida Camacho, H.R. Nam, P.K. Kannan & S. Stremersch (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83 (2), 138-157. doi: 10.1177/0022242918809673 [go to publisher's site]
    • I.A. Guitart, J. Gonzalez & S. Stremersch (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing, 35 (3), 471-489. doi: 10.1016/j.ijresmar.2018.03.004
    • S. Stremersch, E. Kappe & S. Venkataraman (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions. Journal of Marketing Research, 54 (5), 720-736. doi: 10.1509/jmr.15.0498
    • S. Stremersch & E. Kappe (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Marketing Science, 35 (6), 915-933. doi: 10.1287/mksc.2015.0971
    • G. Liberali, E. Muller, Roland T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3), 235-237. doi: 10.1016/j.ijresmar.2015.08.001
    • S. Stremersch, N.M. Almeida Camacho, S.J. Vanneste & I.W.J. Verniers (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32 (1), 64-77. doi: 10.1016/j.ijresmar.2014.09.004
    • S.E.C. Gelper & S. Stremersch (2014). Variable selection in international diffusion models. International Journal of Research in Marketing, 31 (4), 356-367. doi: 10.1016/j.ijresmar.2014.04.001
    • J.H. Roberts, U. Kayande & S. Stremersch (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31 (2), 127-140. doi: 10.1016/j.ijresmar.2013.07.006
    • N.M. Almeida Camacho, M.G. de Jong & S. Stremersch (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31 (3), 293-308. doi: 10.1016/j.ijresmar.2014.03.004
    • A. Sood, E.R. Kappe & S. Stremersch (2014). The commercial contribution of clinical studies for pharmaceutical drugs. International Journal of Research in Marketing, 31 (1), 65-77. doi: 10.1016/j.ijresmar.2013.07.007
    • J.H. Roberts, U. Kayande & S. Stremersch (2014). From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2), 144-146. doi: 10.1016/j.ijresmar.2013.12.001
    • S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi: 10.1287/mksc.1120.0757
    • A. Lemmens, C. Croux & S. Stremersch (2012). Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29 (1), 81-92. doi: 10.1016/j.ijresmar.2011.06.003
    • M.G. de Jong, F.G.M. Pieters & S. Stremersch (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology, 103 (3), 543-564. doi: 10.1037/a0029394
    • S. Stremersch, I.W.J. Verniers & C. Croux (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28 (4), 295-308. doi: 10.1016/j.ijresmar.2011.05.008
    • N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: 10.1287/mksc.1100.0624
    • V. Landsman & S. Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75 (6), 39-54. doi: 10.1509/jmkg.75.6.39
    • S. Stremersch, D.R. Lehmann & M.G. Dekimpe (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27 (1), 1-3. doi: 10.1016/j.ijresmar.2009.12.001
    • S. Stremersch, J. Goldenberg, B. Libai & E. Muller (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29 (3), 561-567. doi: 10.1287/mksc.1090.0539
    • S. Stremersch, E. Muller & R. Peres (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21 (2), 103-120. doi: 10.1007/s11002-009-9095-0
    • S. Stremersch, O. Heil & D.R. Lehmann (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27 (2), 161-163. doi: 10.1016/j.ijresmar.2010.03.003
    • S. Stremersch & W.M.J. Van Dyck (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73 (4), 4-30. doi: 10.1509/jmkg.73.4.4
    • J.L.G. Binken & S. Stremersch (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73 (2), 88-104. doi: 10.1509/jmkg.73.2.88
    • Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46 (5), 637-652. doi: 10.1509/jmkr.46.5.637
    • S. Stremersch & D.R. Lehmann (2009). From the (Past) Editors (editorial). International Journal of Research in Marketing, 26 (4), 257-258. doi: 10.1016/j.ijresmar.2009.09.002
    • S. Stremersch & A. Lemmens (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28 (4), 690-708. doi: 10.1287/mksc.1080.0440
    • S. Stremersch & D.R. Lehmann (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26 (2), 153-153. doi: 10.1016/j.ijresmar.2009.03.001
    • S. Stremersch (2008). Health and marketing: the emergence of a new field of research. International Journal of Research in Marketing, 25 (4), 229-233. doi: 10.1016/j.ijresmar.2008.09.002
    • S. Stremersch (2008). 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25 (3), 143-148. doi: 10.1016/j.ijresmar.2008.06.001
    • S. Stremersch, G.J. Tellis, P.H.B.F. Franses & J.L.G. Binken (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71 (3), 52-74. doi: 10.1509/jmkg.71.3.52
    • S. Stremersch & D.R. Lehmann (2007). Editorial. International Journal of Research in Marketing, 24 (1), 1-2. doi: 10.1016/j.ijresmar.2006.12.001
    • S. Venkataraman & S. Stremersch (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53 (11), 1688-1701. doi: 10.1287/mnsc.1070.0718
    • S. Stremersch, I.W.J. Verniers & P.C. Verhoef (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71 (3), 171-193. doi: 10.1509/jmkg.71.3.171
    • S. Stremersch & P.C. Verhoef (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159.
    • M. Ghosh, S. Dutta & S. Stremersch (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43 (4), 664-679. doi: 10.1509/jmkr.43.4.664
    • S. Stremersch & P.C. Verhoef (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24 (4), 585-594. doi: 10.1287/mksc.1050.0152
    • B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
    • S.H.K. Wuyts, S. Stremersch, C. van den Bulte & P.H.B.F. Franses (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41 (4), 479-487. doi: 10.1509/jmkr.41.4.479.47015
    • S.H.K. Wuyts, S. Stremersch & S. Dutta (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68 (2), 88-100. doi: 10.1509/jmkg.68.2.88.27787
    • S. Stremersch & G.J. Tellis (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21 (4), 421-438. doi: 10.1016/j.ijresmar.2004.07.001
    • C. van den Bulte & S. Stremersch (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23 (4), 530-544. doi: 10.1287/mksc.1040.0054
    • S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239
    • G.J. Tellis, S. Stremersch & E. Yin (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22 (2), 188-208. doi: 10.1287/mksc.22.2.188.16041
    • S. Stremersch & G.J. Tellis (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing. Journal of Marketing, 66 (1), 55-72. doi: 10.1509/jmkg.66.1.55.18455
    • S. Stremersch, S.H.K. Wuyts & R.T. Frambach (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30 (1), 1-12. doi: 10.1016/S0019-8501(99)00090-5
    • H.R. Commandeur & S. Stremersch (1997). The service profit chain. Holland Management Review, 55, 87-89.

  • Semiscientific Publication (1)

    • S. Stremersch, N.M. Almeida Camacho & B. Donkers (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96 (4612).

  • Professional Publication (2)

    • S. Stremersch, R. Frambach, H.R. Commandeur & P.M.H.M. Matthyssens (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
    • S. Stremersch, R.T. Frambach, H.R. Commandeur & P. Matthijssens (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.

• Book / Monograph / Book editorial (1)

  • S. Stremersch & E.B. Tindemans (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum

• Part of book - Chapter (5)

  • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). -: Springer International Publishing
  • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
  • U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
  • S. Stremersch, H.R. Commandeur & R.T. Frambach (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie

• Journal editorship / Referee (1)

  • S. Stremersch & D.R. Lehmann (Eds.). (2007) International Journal of Research in Marketing, 24(1).

• Report (5)

  • Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. (Intern rapport, EI reprint reeks, no EI-1528). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
  • C. van den Bulte & S. Stremersch (2003). Contagion and heterogeneity in new product diffusion: an empirical test. (Intern rapport, ERIM Report Series Research in Management 2003, no 077-MKT). onbekend: BEDRIJFSECONOMIE
  • S.H.K. Wuyts, S. Stremersch, C. van den Bulte & P.H.B.F. Franses (2002). Buyer preferences for vendor in business: A triadic perspective. (Intern rapport, The Wharton School, University of Pennsylvania, no 10-2002). :
  • P.H.B.F. Franses & S. Stremersch (2002). Modeling generational transitions from aggregate data. (Intern rapport, ERIM Report Series 2002, no 49-MKT). :
  • S.H.K. Wuyts & S. Stremersch (2001). Buying high tech products. (Intern rapport, ERIM Report Series 2001, no 27-MKT). :

• Inaugural speech (1)

  • S. Stremersch (2005). In search of an audience ... (2005, april 15). Rotterdam: Erasmus Research Institute of Management

• Doctoral thesis (1)

  • S. Stremersch (2001, december 7). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant) Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.

Ancillary activities (2)

Teaching (3)

PhD list (11)

Present position