prof.dr.

(Stefan) S Stremersch

Profile

Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing,  Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.

• All publications (91)

  • Article (53)

    • Scholarly Publication (50)

      • V. Landsman - Schwartz & S. Stremersch (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, 84 (3). doi: 10.1177/0022242919901277
      • S. Stremersch (2020). The study of important marketing issues: Reflections. International Journal of Research in Marketing. doi: 10.1016/j.ijresmar.2020.09.009
      • I.A. Guitart & S. Stremersch (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales. Journal of Marketing Research. doi: 10.1177/0022243720962505
      • N.M. Almeida Camacho, H.R. Nam, P.K. Kannan & S. Stremersch (2019). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83 (2), 138-157. doi: 10.1177/0022242918809673 [go to publisher's site]
      • Y.M. van Everdingen, V.G. Hariharan & S. Stremersch (2019). Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects. Journal of Marketing, 83 (3), 126-144. doi: 10.1177/0022242919831996
      • I.A. Guitart, J. Gonzalez & S. Stremersch (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing, 35 (3), 471-489. doi: 10.1016/j.ijresmar.2018.03.004
      • S. Stremersch, E. Kappe & S. Venkataraman (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions. Journal of Marketing Research, 54 (5), 720-736. doi: 10.1509/jmr.15.0498
      • S. Stremersch & E. Kappe (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Marketing Science, 35 (6), 915-933. doi: 10.1287/mksc.2015.0971
      • G. Liberali, E. Muller, Roland T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3), 235-237. doi: 10.1016/j.ijresmar.2015.08.001
      • S. Stremersch, N.M. Almeida Camacho, S.J. Vanneste & I.W.J. Verniers (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32 (1), 64-77. doi: 10.1016/j.ijresmar.2014.09.004
      • N.M. Almeida Camacho, M.G. de Jong & S. Stremersch (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31 (3), 293-308. doi: 10.1016/j.ijresmar.2014.03.004
      • J.H. Roberts, U. Kayande & S. Stremersch (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31 (2), 127-140. doi: 10.1016/j.ijresmar.2013.07.006
      • J.H. Roberts, U. Kayande & S. Stremersch (2014). From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2), 144-146. doi: 10.1016/j.ijresmar.2013.12.001
      • A. Sood, E.R. Kappe & S. Stremersch (2014). The commercial contribution of clinical studies for pharmaceutical drugs. International Journal of Research in Marketing, 31 (1), 65-77. doi: 10.1016/j.ijresmar.2013.07.007
      • S.E.C. Gelper & S. Stremersch (2014). Variable selection in international diffusion models. International Journal of Research in Marketing, 31 (4), 356-367. doi: 10.1016/j.ijresmar.2014.04.001
      • S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi: 10.1287/mksc.1120.0757
      • A. Lemmens, C. Croux & S. Stremersch (2012). Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29 (1), 81-92. doi: 10.1016/j.ijresmar.2011.06.003
      • M.G. de Jong, F.G.M. Pieters & S. Stremersch (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology, 103 (3), 543-564. doi: 10.1037/a0029394
      • V. Landsman & S. Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75 (6), 39-54. doi: 10.1509/jmkg.75.6.39
      • S. Stremersch, I.W.J. Verniers & C. Croux (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28 (4), 295-308. doi: 10.1016/j.ijresmar.2011.05.008
      • N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: 10.1287/mksc.1100.0624
      • S. Stremersch, O. Heil & D.R. Lehmann (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27 (2), 161-163. doi: 10.1016/j.ijresmar.2010.03.003
      • S. Stremersch, E. Muller & R. Peres (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21 (2), 103-120. doi: 10.1007/s11002-009-9095-0
      • S. Stremersch, J. Goldenberg, B. Libai & E. Muller (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29 (3), 561-567. doi: 10.1287/mksc.1090.0539
      • S. Stremersch, D.R. Lehmann & M.G. Dekimpe (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27 (1), 1-3. doi: 10.1016/j.ijresmar.2009.12.001
      • S. Stremersch & D.R. Lehmann (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26 (2), 153-153. doi: 10.1016/j.ijresmar.2009.03.001
      • S. Stremersch & D.R. Lehmann (2009). From the (Past) Editors (editorial). International Journal of Research in Marketing, 26 (4), 257-258. doi: 10.1016/j.ijresmar.2009.09.002
      • Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46 (5), 637-652. doi: 10.1509/jmkr.46.5.637
      • J.L.G. Binken & S. Stremersch (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73 (2), 88-104. doi: 10.1509/jmkg.73.2.88
      • S. Stremersch & W.M.J. Van Dyck (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73 (4), 4-30. doi: 10.1509/jmkg.73.4.4
      • S. Stremersch & A. Lemmens (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28 (4), 690-708. doi: 10.1287/mksc.1080.0440
      • S. Stremersch (2008). Health and marketing: the emergence of a new field of research. International Journal of Research in Marketing, 25 (4), 229-233. doi: 10.1016/j.ijresmar.2008.09.002
      • S. Stremersch (2008). 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25 (3), 143-148. doi: 10.1016/j.ijresmar.2008.06.001
      • S. Stremersch & D.R. Lehmann (2007). Editorial. International Journal of Research in Marketing, 24 (1), 1-2. doi: 10.1016/j.ijresmar.2006.12.001
      • S. Stremersch, I.W.J. Verniers & P.C. Verhoef (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71 (3), 171-193. doi: 10.1509/jmkg.71.3.171
      • S. Stremersch, G.J. Tellis, P.H.B.F. Franses & J.L.G. Binken (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71 (3), 52-74. doi: 10.1509/jmkg.71.3.52
      • S. Venkataraman & S. Stremersch (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53 (11), 1688-1701. doi: 10.1287/mnsc.1070.0718
      • M. Ghosh, S. Dutta & S. Stremersch (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43 (4), 664-679. doi: 10.1509/jmkr.43.4.664
      • S. Stremersch & P.C. Verhoef (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159.
      • S. Stremersch & P.C. Verhoef (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24 (4), 585-594. doi: 10.1287/mksc.1050.0152
      • B.G.C. Dellaert & S. Stremersch (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42 (2), 219-227. doi: 10.1509/jmkr.42.2.219.62293
      • S.H.K. Wuyts, S. Stremersch, C. van den Bulte & P.H.B.F. Franses (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41 (4), 479-487. doi: 10.1509/jmkr.41.4.479.47015
      • S. Stremersch & G.J. Tellis (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21 (4), 421-438. doi: 10.1016/j.ijresmar.2004.07.001
      • S.H.K. Wuyts, S. Stremersch & S. Dutta (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68 (2), 88-100. doi: 10.1509/jmkg.68.2.88.27787
      • C. van den Bulte & S. Stremersch (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23 (4), 530-544. doi: 10.1287/mksc.1040.0054
      • S. Stremersch, M. Weiss, B.G.C. Dellaert & R.T. Frambach (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40 (3), 335-350. doi: 10.1509/jmkr.40.3.335.19239
      • G.J. Tellis, S. Stremersch & E. Yin (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22 (2), 188-208. doi: 10.1287/mksc.22.2.188.16041
      • S. Stremersch & G.J. Tellis (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing. Journal of Marketing, 66 (1), 55-72. doi: 10.1509/jmkg.66.1.55.18455
      • S. Stremersch, S.H.K. Wuyts & R.T. Frambach (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30 (1), 1-12. doi: 10.1016/S0019-8501(99)00090-5
      • H.R. Commandeur & S. Stremersch (1997). The service profit chain. Holland Management Review, 55, 87-89.

    • Semiscientific Publication (1)

      • S. Stremersch, N.M. Almeida Camacho & B. Donkers (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96 (4612).

    • Professional Publication (2)

      • S. Stremersch, R. Frambach, H.R. Commandeur & P.M.H.M. Matthyssens (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
      • S. Stremersch, R.T. Frambach, H.R. Commandeur & P. Matthijssens (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.

  • Book / Monograph / Book editorial (4)

    • Scholarly Publication (2)

      • M. Ding, J. Eliashberg & S. Stremersch (2014). Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies. New York: Springer-Verlag
      • S. Stremersch & E.B. Tindemans (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum

    • Semiscientific Publication (2)

      • S. Stremersch (2017). How Winners Make Choices. Amsterdam: Boom
      • S. Stremersch (2016). Kiezen voor Winst. Amsterdam: Boom

  • Part of book - Chapter (5)

    • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). -: Springer International Publishing
    • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
    • U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
    • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
    • S. Stremersch, H.R. Commandeur & R.T. Frambach (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie

  • Journal editorship / Referee (1)

    • S. Stremersch & D.R. Lehmann (Eds.). (2007-2007) International Journal of Research in Marketing, 24(1).

  • Report (5)

    • Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. (Intern rapport, EI reprint reeks, no EI-1528). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
    • C. van den Bulte & S. Stremersch (2003). Contagion and heterogeneity in new product diffusion: an empirical test. (Intern rapport, ERIM Report Series Research in Management 2003, no 077-MKT). onbekend: BEDRIJFSECONOMIE
    • P.H.B.F. Franses & S. Stremersch (2002). Modeling generational transitions from aggregate data. (Intern rapport, ERIM Report Series 2002, no 49-MKT). :
    • S.H.K. Wuyts, S. Stremersch, C. van den Bulte & P.H.B.F. Franses (2002). Buyer preferences for vendor in business: A triadic perspective. (Intern rapport, The Wharton School, University of Pennsylvania, no 10-2002). :
    • S.H.K. Wuyts & S. Stremersch (2001). Buying high tech products. (Intern rapport, ERIM Report Series 2001, no 27-MKT). :

  • Inaugural speech (1)

    • S. Stremersch (2005). In search of an audience ... (2005, april 15). Rotterdam: Erasmus Research Institute of Management

  • Award (21)

    • Scholarly Publication (20)

      • S. Stremersch (2020). EMAC Distinguished Scholar Award. Wetenschappelijk.
      • S. Stremersch (2018). EMAC Fellow. Wetenschappelijk.
      • J.H. Roberts, U. Kayande & S. Stremersch (2015). ERIM Top Article Award. Wetenschappelijk.
      • S. Stremersch (2015). International Francqui Chair at University of Ghent. Wetenschappelijk.
      • J.H. Roberts, U. Kayande & S. Stremersch (2015). IJRM Best Paper Award. Wetenschappelijk.
      • A. Lemmens, C. Croux & S. Stremersch (2013). IJRM Best Paper Award. Wetenschappelijk.
      • S. Stremersch (2013). Top Senior Researcher Award 2006-2013. Wetenschappelijk.
      • Y.M. van Everdingen, D. Fok & S. Stremersch (2010). ERIM Top Article Award. Wetenschappelijk.
      • S. Stremersch (2008). Rajan Varadarajan Award (AMA). Wetenschappelijk.
      • S. Stremersch (2006). AMA (American Marketing Association) Global Marketing Award. Wetenschappelijk.
      • C. van den Bulte & S. Stremersch (2005). ERIM Top Article Award. Wetenschappelijk.
      • S. Stremersch (2005). Invitation to the MSI Young Scholars Program. Wetenschappelijk.
      • S. Stremersch (2005). The Johannes Cornelis Ruigrok Award. Wetenschappelijk.
      • S. Stremersch (2005). Appointment as member of the Young Academy of the Royal Dutch Academy for the Sciences (De Jonge Akademie - KNAW). Wetenschappelijk.
      • S. Stremersch (2004). Erasmus "2004 Research Prize". Wetenschappelijk.
      • S. Stremersch (2004). ERIM Impact Award. Wetenschappelijk.
      • S. Stremersch (2003). Winner MSI/IJRM research competition on global marketing. Wetenschappelijk.
      • S. Stremersch (2003). ERIM Award for Outstanding Performance of a Young Researcher. Wetenschappelijk.
      • S. Stremersch & G.J. Tellis (2002). Harold H. Maynard Award (Journal of Marketing Best Paper Award). Wetenschappelijk.
      • S. Stremersch (2000). AMA-Sheth doctoral consortium fellow, University of Western Ontario. Wetenschappelijk.

    • Professional Publication (1)

      • S. Stremersch (2020). MOA Scientist of the Year Award. Vakpublicatie.

  • Doctoral thesis (1)

    • S. Stremersch (2001, december 7). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant) Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.

• Ancillary activities (2)

  IESE Business School

  Start date approval

  Apr/2019

  End date approval

  Apr/2022

  Place

  BARCELONA

  MTI2 (incl. Markovation)

  Start date approval

  Apr/2019

  End date approval

  Apr/2022

  Place

  STEKENE

• Teaching (3)

  Innovation and Marketing

  Title

  Innovation and Marketing

  Year

  2020

  Innovation and Marketing

  Title

  Innovation and Marketing

  Year

  2020

  Year level

  minor

  Seminar Developing and Marketing New Pro

  Title

  Seminar Developing and Marketing New Pro

  Year

  2020

  Year level

  master

• PhD list (9)

  • Muhammad Asim

    Collaborative Idea Selection

    • 2015 -

  • Gert Jan Prevo

    Customer-Centric Innovation: Learning from Resistance

    • 2014 -
  • Elio Keko

    Essays on Innovation Generation in Incumbent Firms

    • 2012 - 2017
  • Yuri Peers

    Econometric Advances in Diffusion Models

    • 2007 - 2011
  • Eelco Kappe

    The Effectiveness of Pharmaceutical Marketing

    • 2006 - 2011
  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making

    • 2005 - 2011
  • Merel van Diepen

    Dynamics and Competition in Charitable Giving

    • 2004 - 2009
  • Jeroen Binken

    System Markets: Indirect Network Effects in Action, or Inaction?

    • 2003 - 2010
  • Remco Prins

    Modeling Consumer Adoption and Usage of Value-Added Mobile Services

    • 2003 - 2008

• Editorial positions (10)

  International Journal of Research in Marketing

  Additional Information

  Guest Editor-in-Chief of Special Issue on Marketing and Innovation, jointly with Gui Liberali, Eitan Muller and Roland Rust, 2015.

  Role

  Guest Co-Editor

  Journal of Marketing Research

  Role

  Associate Editor

  Start date approval

  Jan/2020

  Marketing Science

  Role

  Member Editorial Review Board

  Start date approval

  Jan/2011

  Journal of Marketing Research

  Role

  Member Editorial Review Board

  Start date approval

  Jan/2012

  International Journal of Research in Marketing

  Additional Information

  Don Lehmann (Columbia University) served as co-editor

  Role

  Editor in Chief

  Start date approval

  Oct/2006

  End date approval

  Sep/2009

  International Journal of Research in Marketing

  Additional Information

  Search for IJRM Editor in Chief for period 2015-2018: Appointed Roland Rust. Search for IJRM Editor in Chief for period 2018-2021: Appointed PK Kannan.

  Role

  Editor Search Committee

  Start date approval

  Oct/2014

  Journal of Marketing

  Role

  Member Editorial Review Board

  Start date approval

  Jan/2005

  End date approval

  Dec/2011

  International Journal of Research in Marketing

  Role

  Member Editorial Review/Policy Board

  Start date approval

  Oct/2009

  Journal of Marketing

  Additional Information

  Guest Editor-in-Chief of Special Issue on "New Technologies and Marketing", jointly with Page Moreau, Donna Hoffman, and Michel Wedel, 2018-present.

  Role

  Guest Co-Editor

  Journal of Marketing

  Role

  Associate Editor

  Start date approval

  Jan/2018

• Present position

  Full Professor

  University

  Erasmus University Rotterdam

  School

  Erasmus School of Economics

  Department

  Business Economics

  Country

  The Netherlands

  Telephone

  0104088719