dr. (Suzanna) SJ Opree

dr. (Suzanna) SJ Opree
Associate professor Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Burg. Oudlaan 50, Rotterdam
Email
opree@eshcc.eur.nl

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Profile

Sanne Opree is Associate Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.

Her research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.

Sanne holds a MA degree in Culture Studies (2007) and MSc degree in Sociology (2009) from Tilburg University. In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015.

Sanne has published refereed articles in renowned journals such as Communication Research, Media Psychology, and Pediatrics. Her research has been recognized with best paper awards at several international conferences, as well as the Baschwitz young scholar article of the year award of ASCoR (2015) and the annual research prize of Erasmus University Rotterdam (2017).

She also received teaching awards from the Graduate School of Communication of the University of Amsterdam (2014) and the Graduate School of Social Science and the Humanities of the Erasmus University Rotterdam (2019). Sanne's teaching interests include quantitative methods, research ethics, advertising and marketing, and consumer culture theory. Since 2017 she is the bachelor thesis coordinator for the International Bachelor in Communication and Media IBCoM.

  • Suzanna Opree & Esther Rozendaal (2015) - The advertising literacy of primary school aged children - Springer Fachmedien

  • BG (Bartosz) Zerebecki, SJ (Suzanna) Opree, J (Joep) Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows?
  • Bartosz Zerebecki, Suzanna Opree, Joep Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows?
  • Bartosz Zerebecki & Suzanna Opree (2020) - The good(s) life in a digital context: The effects of the social use of ICTs on friendship quality, life values, and life satisfaction among Polish preadolescents
  • Suzanna Opree & B Naderer (2019) - Increasing advertising literacy to unveil disinformation in green advertising
  • Suzanna Opree & R Kühne (2019) - Linking adolescents’ exposure to and identification with reality TV to materialism, entitlement, and narcissism
  • Elisabeth Timmermans & Suzanna Opree (2019) - An exploratory study to examine ‘ghosting’ as a relationship dissolution strategy in interactions through dating apps
  • Suzanna Opree, S Petrova & Esther Rozendaal (2019) - Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria
  • Suzanna Opree & R Kühne (2019) - Investigating adolescents’ reality viewing’s relation to materialism, narcissism, and entitlement longitudinally using an identification perspective
  • Bartosz Zerebecki & Suzanna Opree (2018) - Stories from Communist and Capitalist Poland. Polish People on life values.

  • BG (Bartosz) Zerebecki, SJ (Suzanna) Opree, J (Joep) Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows?
  • R Kühne & Suzanna Opree (2018) - The longitudinal relationship between reality TV viewing and involvement
  • A Nairn, Suzanna Opree & P Bottomley (2018) - Watching, wanting and wellbeing: Exploring the role of socio-economic status
  • Suzanna Opree, S Petrova & E Rozendaal (2018) - Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria
  • R Kühne & Suzanna Opree (2018) - The longitudinal relationship between reality TV viewing and involvement
  • S Petrova, Suzanna Opree & E Rozendaal (2018) - Investigating the unintended effects of television advertising among children in former-soviet Bulgaria - doi: 10.1080/17482798.2019.1644359
  • Suzanna Opree, N Bricic & I Vanwesenbeeck (2018) - Linking children’s susceptibility to advertising to life course events
  • Suzanna Opree, S Petrova & E Rozendaal (2017) - The advertising literacy of children in transitional Bulgaria and its moderating influence in unintended advertising effects
  • Robert Cartwright, Suzanna Opree & EA van Reijmersdal (2017) - How disclosure type affects adolescents’ persuasion knowledge of embedded advertising in music videos
  • Suzanna Opree & S Petrova (2017) - Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria
  • Mijke Slot & Suzanna Opree (2017) - Off the wall: Uncovering motivations to resist or reject Facebook
  • Robert Cartwright, Suzanna Opree & EA van Reijmersdal (2017) - How disclosure type affects adolescents’ persuasion knowledge of embedded advertising in music videos
  • Suzanna Opree & S Petrova (2017) - Investigating the effects of television advertising on children aged eight to eleven in transitional Bulgaria
  • S Maljaars & Suzanna Opree (2017) - Divorce: An online experiment investigating consumers’ reactions to in-stream advertising
  • R van Steensel, C van Kruistum, Suzanna Opree, Nicole Lucassen & W Ribbens (2016) - Extending the home literacy environment: Validation of an HLE questionnaire including new media activities
  • Suzanna Opree, Moniek Buijzen & EA van Reijmersdal (2016) - The effects of advertising exposure on children’s materialism, psychological well-being, and life satisfaction
  • Suzanna Opree & R Kühne (2016) - Generation Me in the spotlight: Linking reality TV to narcissism, materialism, and entitlement
  • Suzanna Opree (2016) - Research synthesis on media literacy
  • Suzanna Opree & R Kühne (2016) - Generation Me in the spotlight: Linking reality TV to narcissism, materialism, and entitlement
  • Suzanna Opree, R Kühne & H van der Meulen (2016) - Validating the Material Values Scale for children (MVS-c) - extending its use from middle childhood to early childhood and adolescence
  • I Vanwesenbeeck, Suzanna Opree & T Smits (2016) - That’s an ad? Recognition of TV and website advertising from age 5 to 11 and the effect of disclosure cues
  • Suzanna Opree, EA van Reijmersdal & Moniek Buijzen (2016) - The role of parents in the effect of advertising on children’s materialism
  • Suzanna Opree & R Kühne (2016) - Underlying psychological processes in the relationship between the reality TV viewing and narcissism, materialism, and entitlement of adolescents
  • I Vanwesenbeeck, Suzanna Opree & T Smits (2016) - That’s an ad? Recognition of TV and website advertising from age 5 to 11 and the effect of disclosure cues
  • Suzanna Opree & R Kühne (2016) - Me, myself, and I – always wanting more. How reality TV viewing increases adolescents’ narcissism, materialism, and entitlement and decreases satisfaction with possessions
  • Suzanna Opree (2015) - Parents, kin, and consumer pressure
  • Suzanna Opree, Thabo Woudenberg & Moniek Buijzen (2015) - The wearable lab: Opportunities and challenges for mobile data collection among children and adolescents
  • EA van Reijmersdal, SC Boerman, ML Fransen, F van Lieshout, G van Noort, Suzanna Opree, S Reusch & L (Lisa) Vandeberg (2015) - How disclosing sponsored content in blogs affects persuasion through resistance.

  • Robert Cartwright, Suzanna Opree & EA van Reijmersdal (2017) - Facing the music: Using disclosures to activate adolescents’ persuasion knowledge

  • Y Zhang, S Hawk, D de Vries, Suzanna Opree & S Branje (2018) - “Me,” “we,” and materialism: Cultural moderation of needs linking late adolescents’ contingent self-worth and materialism

  • BG (Bartosz) Zerebecki, SJ (Suzanna) Opree, J (Joep) Hofhuis & MSSE (Susanne) Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows? Exploring (dis)similarity with characters, onscreen diversity, and the possibility for stereotype change. - International Communication Association Conference
  • BG (Bartosz) Zerebecki & SJ (Suzanna) Opree (2021) - The Direct and Indirect Effects of Social ICT Use on the Life Satisfaction among Polish Preadolescents - International Communication Association Conference
  • Suzanna Opree (2019) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? - Invited lecture at the Pre Gymnasium programme lecture series [targeted at 11- and 12-year-olds]
  • Suzanna Opree (2019) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? - Invited lecture at the Child lecture series [Kindercolleges, targeted at 10- to 12-year-olds]
  • Suzanna Opree (2019) - New perspectives on children’s susceptibility to advertising’s effect on materialism: Cultural and situational predictors - Invited talk for team colloquium
  • Suzanna Opree (2019) - Scale development - Two-day workshop for PhD students
  • Suzanna Opree (2019) - Assessing children’s advertising literacy knowledge and skills - Invited lecture for research master students
  • Suzanna Opree (2018) - Promoting goods and the good life - workshop: Marketing Sustainability to Children. Insights from New Zealand, the Netherlands, India, and UK
  • Suzanna Opree (2018) - Investigating the unintended effects of television advertising among children in former-soviet Bulgaria - Lunch lecture
  • Suzanna Opree (2017) - Hebzucht en populariteitsdrang: (On)Bedoelde effecten van reclame - Invited lecture given for the seminar “Child and Media” [Child and Family Studies], Erasmus University Rotterdam
  • Suzanna Opree (2017) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? - Invited lecture at the Child lecture series [Kindercolleges, targeted at 10- to 12-year-olds] at Erasmus University Rotterdam
  • Suzanna Opree (2017) - The good(s) life - Invited talk given at the Marketing Department at the University of Otago
  • Suzanna Opree (2017) - Longing and belonging: Advertising’s intended and unintended effects - Invited lecture given for the seminar “Audience Studies: Current Perspectives” [Culture Studies], Erasmus University Rotterdam
  • Suzanna Opree (2016) - Longing and belonging: Advertising’s intended and unintended effects. - Invited lecture given for the seminar “Child and Media” [Child and Family Studies], Erasmus University Rotterdam
  • Suzanna Opree (2016) - Consumption and happiness within the family - Invited talk given at the Erasmus Happiness Economics Research Organisation at Erasmus University Rotterdam
  • Suzanna Opree (2016) - The longings and belongings of the generation Me - Lunch lecture at the Erasmus Research Centre for Media, Communication and Culture ERMeCC of the Erasmus University Rotterdam

  • Bartosz Zerebecki, Suzanna Opree, Joep Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows? - Young Consumers Network Meeting
  • Suzanna Opree (2018) - Planning your career - Invited workshop
  • Suzanna Opree (2018) - Work-life balance - Invited workshop
  • Suzanna Opree (2017) - Job hunting in Europe - Invited talk given for the Marketing Club Career Development Workshop series at the Otago Business School at the University of Otago

  • Suzanna Opree (2019) - Graduate school teacher of the year 2018 of the Graduate School of Social Science and the Humanities, received for the PhD workshop Professionalism and Integrity in Research
  • Suzanna Opree (2017) - Research Prize Erasmus University Rotterdam
  • Suzanna Opree & S. Petrova (2017) - Best paper award of the International Youth Marketing and Media Forum
  • Suzanna Opree, E. A. Van Reijmersdal & M.A. Buijzen (2017) - Emerald literati award for highly commended article in European Journal of Marketing
  • E.A. van Reijmersdal, Suzanna Opree & M.A. Buijzen (2016) - Top paper award of the Children, Adolescents and the Media Division of the International Communication Association
  • Suzanna Opree (2015) - ASCoR Baschwitz Article of the Year Award for Young Researchers

Bachelor Thesis

Level
BA-3
Year
2021
Year Level
BA-3
Course Code
CM3050

Master Class

Year
2021
Year Level
MA, MA, MA, MA
Course Code
CM4500

Master Thesis

Year
2021
Year Level
MA, MA, MA, MA
Course Code
CM5000

Research Traineeship

Level
MA-1
Year
2021
Year Level
MA-1
Course Code
CS5008

Consumer Culture

Level
MA-1
Year
2021
Year Level
MA-1
Course Code
CS5010

Master Thesis

Level
MA-2
Year
2021
Year Level
MA-2
Course Code
CS5050

Research Master Seminar

Year
2021
Year Level
MA-1, MA-2
Course Code
CS5015A

Media and Consumer Culture

Year
2021
Year Level
BA-2, BA-3
Course Code
CM2054

Advanced Quantitative Methods

Level
MA-1
Year
2021
Year Level
MA-1
Course Code
CS5005

Research Master Seminar I

Level
MA-1
Year
2021
Year Level
MA-1
Course Code
CS5016

Research Master Seminar II

Level
MA-2
Year
2021
Year Level
MA-2
Course Code
CS5017

Research Design

Level
MA-1
Year
2021
Year Level
MA-1
Course Code
CS5003

International Conference Participation

Year
2021
Year Level
MA-1 /, MA-2 /
Course Code
CS5021

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