Teresa de la Hera is a Professor of Persuasive Gaming at Erasmus University. Her expertise is particularly related to understanding how digital games and new media technologies can be used as media for communication and tools for engagement, motivation, and persuasion. She conducts research at the Erasmus Research Centre for Media, Communication and Culture where she is member of the Research Cluster Gaming Matters. She is author of the book Digital Gaming and the Advertising Landscape, published by Amsterdam University Press.
She teaches in IBCoM, the International Bachelor's programme in Communication and Media as well as in the international MA Media and Bussiness. Please, visit her website (www.teresadelahera.org) for more detailed information about research and teaching.
Before joining the Department in September 2017, she was a Post-doctoral Researcher and Lecturer at the Department of Media and Culture Studies at Utrecht University. As a Post-doctoral researcher, she was a member of the NWO funded research project "Persuasive Gaming in Context" (www.persuasivegaming.nl) in which she explored the potential of digital games as media for persuasion.
Teresa started her academic career at the University of Santiago de Compostela in Spain in 2006 where she conducted research in the fields of new media and serious games. In 2010 she was a visiting PhD Candidate at the University of Amsterdam, where she spent four months under the supervision of Professor Jan Simons. Later on, in 2011, she moved to the Netherlands where she obtained an International PhD Fellowship to finish her PhD “Persuasive Structures in Advergames” at Utrecht University. Her thesis has been awarded as the Best Academic Work in the Field of Media Studies by the Consell de l’Audiovisual de Catalunya (Spain) in 2013.
She holds a BA in Journalism (track: Digital Journalism), a BA in Audiovisual Communication (track: Direction and Screenplay), and an MA in Communication and Advertising.
T (Teresa) De La Hera, J (Jeroen) Jansz, JFF Raessens & B (Ben) Schouten (2021) - Persuasive Gaming in Context - doi: 10.5117/9789463728805 - Amsterdam University Press
T (Teresa) De La Hera, J (Jeroen) Jansz, JFF Raessens & B (Ben) Schouten (2021) - Looking Beyond Persuasion Through Rule-Based Representations in Digital Games: - doi: 10.5117/9789463728805 - Amsterdam University Press
Teresa De La Hera (2009) - The Advergame. A Proposal for the Analysis of its Discourse - Universidade Lusófona de Humanidades e Tecnologias
Teresa De La Hera (2009) - Análisis Comparativo del Uso y Aprovechameinto de las Potencialidades de la Web 2.0 en los Portales de las Principales Ciudades de Galicia (Comparative Analysis of the Use of the Potential of the web 2.0 by the Websites of the Main Galician Cities) - Universitat Jaume I
Teresa De La Hera (17 October 2018) - Game-industrie verdient miljarden door ‘lootboxes’ - Interview
Teresa De La Hera (19 May 2017) - Videojuegos para la salud. Elena Morán y Teresa de la Hera - Interview
Teresa De La Hera (2014) - Summerschool Identity and Interdisciplinarity in Games and Play Research, Utrecht University - Summerschool Identity and Interdisciplinarity in Games and Play Research, Utrecht University
Teresa De La Hera (2019) - Co-designing a methodology to explore the role of digital games to foster social interactions during long-term hospitalization - GAMECO2019. Games, Media and Communication: Quo Vadis?
Teresa De La Hera (2019) - Setting up and conducting the co-design of an intergenerational digital game: A state-of-the-art literature review - 21st International Conference on Human-Computer Interaction,
Teresa De La Hera (2018) - Keynote: Advertising through digital games: Looking beyond simulations of products and services - 3rd International Media Studies Sympos?um
Teresa De La Hera (2018) - Persuasive Games - Course: Technology for Games. MS Artificial Intelligence, University of Amsterdam
Teresa De La Hera (2016) - Gamification - Course: Fundamentals for Applied Games. MsC Game Studies, University of Amsterdam
Teresa De La Hera (2016) - Persuasive Gaming - Summer School on Multidisciplinary Game Research, Utrecht University
Teresa De La Hera (2016) - Persuasive Games - Fundamentals for Applied Games, MsC Game Studies, UvA
Teresa De La Hera (2016) - Exploring the possibilities of intergenerational digital game design - Dutch DiGRA Pitching Event
Teresa De La Hera (2016) - Digital Games as Persuasive Technology - Course: Persuasive Technology. Utrecht University
Teresa De La Hera (2016) - Increasing adherence to cancer treatments through persuasive games - Etmaal Conference 2016
Teresa De La Hera (2015) - Persuasive Gaming in Context - Games in Society, MsC Game Studies, University of Amsterdam
Teresa De La Hera (2015) - The persuasive properties of games. A case-based analysis - 2015 DiGRA International Conference
Teresa De La Hera (2015) - The Role of Endocentric Persuasion in Persuasive Games. In the panel Games for Change - Etmaal Conference 2015
Teresa De La Hera (2014) - Ethical dilemmas in the Media and Games Industry - NHTV Breda
Teresa De La Hera (2013) - Serious Games - Course: Computergames: Theorie en Cultuur. Minor in Game Studies, Utrecht University
Teresa De La Hera (2012) - Videogames as Marketing Tool - Internet Marketing Course, HvA
Teresa De La Hera (2012) - Digital Games as Media - BA in Journalism, University of Santiago de Compostela
Teresa De La Hera (2012) - Conveying Ideas through Videogames - BA in Audiovisual Communication, University of Vigo
Teresa De La Hera (2011) - Social Media and Professional Digital Identity - School of Engineering. University of Santiago de Compostela
Teresa De La Hera (2019) - [Invited speaker] Roundtable discussion: Immersive Technology, Ethics and Digital Literacy - Expertsessie Immersieve Media, Mediawijzer
Teresa De La Hera (2019) - [Invited talk] Immersive technology for positive societal change - Expertsessie Immersieve Media, Mediawijzer
Teresa De La Hera (2019) - Panel Discussion: The future of business learning games - International Conference on Business Learning Games
Teresa De La Hera (2019) - [Invited speaker] Panel discussion: The role of learning games in the future of education - Conference on Business Learning Games, BEX Institute
Teresa De La Hera (2019) - Keynote: Persuasion and Digital Games - International Conference on Business Learning Games
L Parat, Teresa De La Hera & F Nack (2019) - Effects of Gamification on Concentration in e-learning Platforms - 69th Annual ICA Conference: Communication without boundaries
Teresa De La Hera (2016) - The Efficicency of Serious Games - Veilig Werken? Game On! Safety at Work. Atos Consulting
Teresa De La Hera (2015) - Persuasive Structures in Advergames - Consell de l'Audiovisual de Catalunya
Teresa De La Hera (2015) - 5 Tips for designing both Fun and Efficient Applied Games that will Satisfy You and your Clients - Control Conference
Teresa De La Hera (2014) - In-company Master Class: Persuasive Structures in Digital Games - IJsfontein
Teresa De La Hera (2014) - Best academic work - Persuasive Structures in Advergames (PhD Thesis). Consell de l’Audiovisual de Catalunya