Vidhi Chaudhri is Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam where she teaches in the International Bachelor in Communication and Media (IBCoM), Master Media & Business (M&B), and supervises MA theses.
Her teaching and research interests span a variety of topics in organizational communication and public relations, including corporate social responsibility (CSR), crisis communication and corporate reputation, social-mediated corporate communication, organizational rhetoric, and digital activism. Driven by her interest in bridging academic and industry, her approach to teaching and research combines conceptual knowledge with an applied perspective. Besides, she facilitates interactive workshops for students and professionals.
Vidhi has a doctorate in organizational communication from Purdue University, USA. Her dissertation examining the meanings and manifestations of corporate social responsibility (CSR) among organizations in India was supported by a competitive grant from the Purdue Research Foundation (PRF). Her work is published in peer-reviewed journals such as Management Communication Quarterly, Public Relations Review, The Journal of Corporate Citizenship, International Journal of Business Communication, and Corporate Communication: A International Journal, among others. She is co-author of several book chapters and business case studies. Most recently, she is co-author of Corporate Communication through Social Media: Strategies for Managing Reputation (published by SAGE).
Before joining EUR in 2012, Vidhi was Assistant Professor in Communication at The Indian Institute of Management, Ahmedabad (IIMA) where she taught courses in organizational change, analytical writing, and spoken business communication, and facilitated sessions in executive education programs. A native of India, Vidhi studied history at Delhi University and worked as a public relations consultant with 20:20 MEDIA (now 2020 MSL) and a voice-over specialist at India’s national television network.
V. Chaudhri, T. Oomen, J. Pridmore & A. Joon (2021). 'CARE’ in social media: Perceptions of reputation in the healthcare sector. Journal of Communication Management.
J. Wang & V. Chaudhri (2009). Corporate social responsibility engagement and communication by Chinese companies. Public Relations Review, 35, 247-250.
V. Chaudhri & J. Fyke (2008). Rhetoric in hostile diplomatic situations: A case study of Iranian President Mahmoud Ahmadinejad’s rhetoric during his 2007 U.S. visit. Place Branding and Public Diplomacy, 4, 317-330.
V. Chaudhri & J. Wang (2007). Communicating corporate social responsibility on the Internet: A case study of the top 100 IT companies in India. Management Communication Quarterly, 21, 232-247.
A. Kaul & V. Chaudhri (2017). Corporate Communication through Social Media: Strategies for Managing Reputation. New Delhi, India: SAGE
V. Chaudhri & J. Hein (2021). NGO-business partnerships: Implications for corporate social responsibility and social change communication. In Giuliana Sorce (Ed.), Global Perspectives on NGO Communication for Social Change. Berlin: Routledge
V. Chaudhri & A. Kaul (2017). Digital activism: NGOs leveraging social media to influence/challenge CSR. In A. Lindgreen, V. Joëlle, M. François & R. Watkins (Eds.), Digital Social Responsibility (pp. 277-290). United Kingdom: Routledge
M. Elmasry & V. Chaudhri (2010). The press as agent of cultural repair: A textual analysis of news coverage of the Virginia Tech shootings. In T..W. Coombs (Ed.), The handbook of crisis communication (Handbooks in communication and media) (pp. 141-158). Chichester: Wiley-Blackwell
E. Tankovski & V. Chaudhri (2018). Non-governmental organizations (NGOs) as corporate social actors: How Swiss NGOs are influencing the sustainability agenda. In 7th European Communication Conference, ECREA 2018
M. Opitz & V. Chaudhri (2017). Employee Social-Mediated Crisis Communication as Opportunity or Threat? In Proceedings of the 2nd Symposium of the Reputation Research Centre
V. Chaudhri (2013, mei 18). International Communication. Quadriga University of Applied Sciences, Berlin, Germany, teaching in MA program in Leadership and Communication.
V. Chaudhri (2020, januari 7). Cases as a teaching tool: Experience sharing. Erasmus University Rotterdam, ESHCC workshop on 'Case-based teaching'.
V. Chaudhri (2019, mei 23). Digital Activism. Rotterdam School of Management, MA course on Communicating Sustainability.
V. Chaudhri (2019, oktober 4). Doing good in the digital era: Promise and peril. Erasmus University Rotterdam, IBCoM Lustrum/10 year celebration.
V. Chaudhri (2019, januari 11). Challenging representations of corporate responsibility: How NGOs are using social media for digital activism. Erasmus University Rotterdam, MA Media & Journalistiek course ‘Beeldvorming en Media’.
V. Chaudhri (2018, augustus 9). Corporate Social Responsibility (CSR) in controversial industries: Reputation boon or bane? Indian Institute of Management Ahmedabad, India, Guest lecture in the MBA programme.
V. Chaudhri (2015, augustus 1). Deriving reputational benefit from CSR (partnerships). Indian Institute of Management Ahmedabad, India, Guest lecture in MBA programme.
V. Chaudhri (2015, juni 4). Crisis leadership and reputation in the digital age. Erasmus University College, Rotterdam, Guest Lecture.
V. Chaudhri (2015, juli 5). Quadriga University of Applied Sciences, Berlin, Germany. Brussels, Belgium (Modules on Globalization and communication’ and ‘International corporate communications in practice', International MBA program in Communication and Leadership.
V. Chaudhri (2017, juli 27). Organizations at the digital altar: Insights from research and practice.’. MSLGROUP, Amsterdam, the Netherlands, Masterclass for communication consultants.
V. Chaudhri (2018, december 6). ‘Presentation skills’. Erasmus University Rotterdam, EUR project: New media for integration and intercultural communication for students with a refugee background.
V. Chaudhri & A. Paz Alencar (2017, mei 19). Learning together: A workshop with and for Syrian Refugees. Erasmus University Rotterdam, Co-organized for Enactus, EUR.
V. Chaudhri & A. Joon (2019). A little bird told me: Examining the relevance of social media for the healthcare sector. 10th Asia Conference on Media, Communication and Film (MediAsia 2019): Tokyo, Japan (2019, oktober 25 - 2019, oktober 27).
V. Chaudhri & C. Preda (2019). Motivations and barriers to employee engagement in corporate social responsibility (CSR): A case study. 5th CSRCOM 2019: Stockholm, Sweden (2019, september 18 - 2019, augustus 20).
V. Chaudhri, A. Kaul & A. Desai (2018). Speaking truth to power? An analysis of CEO open letters. 7th European Communication Conference, ECREA: (2018, oktober 30).
V. Chaudhri (2018). Examining the role(s) of business in addressing the refugee.
V. Chaudhri, A. Kaul & A. Desai (2018). Speaking truth to power? An analysis of CEO open letters. 7th European Communication Conference, ECREA 2018: Lugano, Switzerland (2018, oktober 31 - 2018, november 3).
E. Tankovski & V. Chaudhri (2018). Non-governmental organizations (NGOs) as corporate social responsibility (CSR) actors: How Swiss NGOs are influencing the sustainability agenda. ECREA 2018: .
V. Chaudhri (2018). Examining the role(s) of business in addressing the refugee crisis in Europe. ICA preconference [From Fragmentation to Integration]: .
A. Kaul & V. Chaudhri (2018). Fraud at Punjab National Bank (PNB) India: A point in time or the seven year itch?
A. Desai, A. Kaul & V. Chaudhri (2018). An understanding of reputational contructs in the Indian context. the 4th Annual International Conference on Communication and Management (ICCM2018): Athens, Greece (2018, april 23 - 2018, april 26).