dr. (Xi) X Chen

Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-22
Telephone
0104081131
Email
chen@rsm.nl
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Profile

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing
  • Consumer Policy
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing
  • Consumer Policy
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

  • Current Topics in Marketing Research

    Title
    Current Topics in Marketing Research
    Year
    2020
    Year level
    (PhD) (master)

    Marketing Strategy Research

    Title
    Marketing Strategy Research
    Year
    2020
    Year level
    (master) (IM/CEMS) (Exchange) (ERIM)

    Marketing Models

    Title
    Marketing Models
    Year
    2020
    Year level
    (master)

    Digital Marketing Strategy

    Title
    Digital Marketing Strategy
    Year
    2020
    Year level
    (master) (master) (master) (master)

    Causal Inference & Experimentation

    Title
    Causal Inference & Experimentation
    Year
    2020
    Year level
    (Master)
    • Begum Celikutan

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • Ibraheem Saleh Omar Badahdah

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Telephone
    0104081131

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam