dr.
(Xi) X Chen

Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-22
Telephone
0104081131
Email
chen@rsm.nl
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Profile

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing
  • Consumer Policy
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam