Biography
Yijing Wang is Associate Professor in Organizational and Corporate Communication in the Department of Media and Communication at Erasmus University Rotterdam. She teaches in the International Bachelor program in Communication (IBCoM) and Masters in Media and Business, as well as supervising MA and BA thesis students. In 2020, she received the Media & Communication Best Teacher Award as a recognition of her engagement in high-quality education and teaching innovation. She is also Chair of the Professional Advisory Committee (https://www.eur.nl/en/eshcc/media-and-communication/professional-adviso…).
Before joining the department in September 2015, she was Associate Dean for Asia and Assistant Professor of Business and Society Management at TIAS Business School, Tilburg University. She obtained Master degree in Financial Economics with a high distinction from School of Economics, Erasmus University Rotterdam, the Netherlands, and a PhD degree in Corporate Reputation and Stakeholder Management from Rotterdam School of Management (RSM), Erasmus University Rotterdam.
Her research focuses on corporate communication and stakeholder management. She is also interested in the broader question of why and how an intangible asset, such as a good corporate reputation, could generate a superior performance to a firm. Her research and teaching interests include reputation management, corporate social responsibility, corporate activism and crisis communication. She is author of a few international publications in journals such as Journal of Business Ethics, Journal of International Management, Business Horizons, Convergence, and Media and Communication.
She served as an Associate Editor of the Corporate Reputation Review, Editoral Board Member of Business Horizons, and the Guest Editor for the International Journal of Communication. She has presented at international conferences such as the Annual Conference of the International Communication Association, the Academy of Management Meeting, the Conference on Corporate Reputation, Brand, Identity and Competitiveness, and the conference of the Corporate Identity/Association Research Group, among other.
Erasmus School of History, Culture and Communication
- y.wang@eshcc.eur.nl
- Room
- M8-13
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Yijing Wang & Linnea Bouroncle (2023) - To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism - Business and Professional Communication Quarterly - [link]
- Jasmin Schade, Yijing Wang & Anne-Marie van Prooijen (2022) - Consumer skepticism towards Corporate-NGO partnerships: The impact of CSR motives, message frame and fit - Corporate Communications: an International Journal, 27 (5), 39-55 - doi: 10.1108/CCIJ-04-2022-0048 - [link]
- Qiong Gong, Marc Verboord & Yijing Wang (2022) - Media usage and political trust among young adults in China: The role of media credibility, trust in sources and political membership - Global Media and Communication, 18 (3), 301-321 - doi: 10.1177/17427665221125553
- Yijing Wang, Mélodine Sommier & Ana Vasques (2022) - Sustainability education at higher education institutions: pedagogies and students’ competences - International Journal of Sustainability in Higher Education, 23 (8), 174-193 - doi: 10.1108/IJSHE-11-2021-0465 - [link]
- Mélodine Sommier, Yijing Wang & Ana Vasques (2022) - Transformative, interdisciplinary and intercultural learning for developing HEI students’ sustainability‑oriented competences: a case study - Environment, Development and Sustainability, 1-18 - doi: 10.1007/s10668-022-02208-7 - [link]
- Yijing Wang (2022) - Looking Good or Doing Good? A Cross-Cultural Comparison of Employee Perception of Corporate Refugee Support - International Journal of Communication, 16, 5499-5519 - [link]
- Amanda Paz Alencar & Yijing Wang (2022) - Precarious Migrants in a Sharing Economy: Collective Action, Organizational Communication, and Digital Technologies - International Journal of Communication, 16, 1-13
- Anouk Mols, Yijing Wang & Jason Pridmore (2021) - Household intelligent personal assistants in the Netherlands:: Exploring privacy concerns around surveillance, security, and platforms - Convergence, 1-20 - doi: 10.1177/13548565211042234 - [link]
- J Christis & Yijing Wang (2021) - Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics - Sustainability, 13 (7), 1-17 - doi: 10.3390/su13073981 - [link]
- Phuong Hoan Le, Vidhi Chaudhri & Yijing Wang (2021) - Revisiting antecedents of organizational identification: How gig workers connect with the organization - [link]
- Yijing Wang (2021) - Public Relations Review (Journal)
- Yijing Wang (2021) - Business Horizons (Bloomington) (Journal)
- Yijing Wang (2021) - ECREA Crisis2021 Panel
- Yijing Wang (2020) - Corporate Reputation Review (Journal)
- Yijing Wang (2020) - International Journal of Communication (online) (Journal)
- Yijing Wang (2019) - Panel discussion on new economic thinking and social entrepreneurship
- Yijing Wang (2019) - Communicating sustainability in an intercultural context: An education innovation project
- Yijing Wang (2019) - Corporate Reputation Management
- Yijing Wang (2018) - New Media for Integration and Intercultural Communication
- Yijing Wang (2018) - Fashion Revolution: Sustainable design, sourcing and buying
- Yijing Wang (2018) - Fashion Revolution x EUR: How socially responsible are you really, fashion industry?
- Yijing Wang (2018) - Emotional Intelligence in Leadership
- Yijing Wang (2018) - Etmaal
- Yijing Wang (2018) - the 20th ICIG Symposium
- Yijing Wang (2017) - Emotional Intelligence in Leadership
- Yijing Wang (2016) - Emotional Intelligence in Leadership
- Yijing Wang (2016) - Etmaal van de Communicatiewetenschap 2016
- Yijing Wang (2011) - the 8st Conference International Corporate Identity/Associations Research Group
- Y (Yijing) Wang (2021) - Best Reviewer Award
- Y (Yijing) Wang (2020) - M&C Best Teacher Award
Master Class
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2023
- Course Code
- CM4500
Master Thesis
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2023
- Course Code
- CM5000
Bachelor Thesis
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2023
- Course Code
- CM3050
Corporate Communication
- Year Level
- BA-2, BA-3
- Year
- 2023
- Course Code
- CM2041
Communication and Organizations
- Year Level
- BA-1, Pre-master
- Year
- 2023
- Course Code
- CM1014
Bachelor Thesis Class
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2023
- Course Code
- CM3051
Consum. Perc. of Corp. Soc. Resp.
- Year Level
- BA-2, BA-3
- Year
- 2023
- Course Code
- CM2081