Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- zaydin@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Zeynep Aydin-Gokgoz, M. Berk Ataman & Gerrit Van Bruggen (2022) - The Rise of Mobile Marketing: A Decade of Research in Review - Foundations and Trends in Marketing, 17 (3), 140-226 - doi: 10.1561/1700000077 - [link]
- Zeynep Aydin (2021) - Mobile Consumers and Applications: Essays on Mobile Marketing - [link]
- Zeynep Aydin, MB Ataman & Gerrit van Bruggen (2021) - There’s an app for that! understanding the drivers of mobile application downloads - Journal of Business Research, 123 (February), 423-437 - doi: 10.1016/j.jbusres.2020.10.006 - [link]
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