(Zherui) Z Yang MSc
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T09-29
- Telephone
- 0104081953
- yang@rsm.nl
Profile
Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.
For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution.
Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.
For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution.
- Z. Yang & Ting Li (2019). Digital Communication Channel Migration: A Field Experiment. In Proceedings of the International Conference on Information Systems. Munich, Germany
Information Strategy
- Title
- Information Strategy
- Year
- 2020
- Year level
- (master) (IM/CEMS) (Exchange) (ERIM)
Business Architecture and Transformation
- Title
- Business Architecture and Transformation
- Year
- 2020
- Year level
- (master) (IM/CEMS) (Exchange) (ERIM)
BIM Research Methods
- Title
- BIM Research Methods
- Year
- 2020
- Year level
- (Master)
BIM Master Thesis
- Title
- BIM Master Thesis
- Year
- 2020
- Year level
- (master)
BIM Research Clinic
- Title
- BIM Research Clinic
- Year
- 2020
- Year level
- (master)
PhD Candidate
- University
- Erasmus University Rotterdam
- School
- RSM - Rotterdam School of Management
- Department
- Department of Technology and Operations Management
- Telephone
- 0104081953