(Zherui) Z Yang

(Zherui) Z Yang
PhD candidate Rotterdam School of Management, Erasmus University
Location
Burg. Oudlaan 50, Rotterdam
Room
T09-29
Email
yang@rsm.nl

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Profile

Zherui Yang has been working on the topics of digital transformation and business strategy, business intelligence and big data analytics, e-commerce, and economic value of information technology. He uses research methodologies of field and lab experiment, machine learning, and survey. 

  • Zherui Yang & Ting Li (2020) - Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments
  • Zherui Yang, Zhi Cheng & Ting Li (2019) - Still targeting younger customers? - [link] - Association for Information Systems
  • Zherui Yang & C Ou (2017) - Investigating the impact of recommendation agents on e-commerce ecosystem

Business Architecture and Transformation

Year
2021
Year Level
master, IM/CEMS, Exchange, ERIM
Course Code
BM03BIM

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