(Zherui) Z Yang MSc

(Zherui) Z Yang MSc
PhD Candidate RSM - Rotterdam School of Management Department of Technology and Operations Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T09-29
Telephone
0104081953
Email
yang@rsm.nl

More information

Back to overview

Profile

Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.

For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution. 

      • Z. Yang & T. Li (2021). Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments. In Proceedings of the 19th Workshop on e-Business (WEB-2020)
      • Z. Yang, Z. Cheng & T. Li (2019). Still targeting younger customers? A field experiment on digital communication channel migration. In Proceedings of the International Conference on Information Systems. Munich, Germany
      • Z. Yang & C. Ou (2017). Investigating the impact of recommendation agents on e-commerce ecosystem. In Proceedings of Americas Conference on Information Systems (AMCIS)
  • Business Architecture and Transformation

    Title
    Business Architecture and Transformation
    Year
    2020
    Year level
    master, IM/CEMS, Exchange, ERIM

    BIM Research Methods

    Title
    BIM Research Methods
    Year
    2020
    Year level
    Master
  • PhD Candidate

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Technology and Operations Management
    Telephone
    0104081953

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam