PhD candidate Rotterdam School of Management, Erasmus University
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T09-29
- yang@rsm.nl
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Profile
Zherui Yang has been working on the topics of digital transformation and business strategy, business intelligence and big data analytics, e-commerce, and economic value of information technology. He uses research methodologies of field and lab experiment, machine learning, and survey.
- Zherui Yang & Ting Li (2020) - Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments
- Zherui Yang, Zhi Cheng & Ting Li (2019) - Still targeting younger customers? - [link] - Association for Information Systems
- Zherui Yang & C Ou (2017) - Investigating the impact of recommendation agents on e-commerce ecosystem
- Zherui Yang & Ting Li (2020) - Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments
- Zherui Yang, Zhi Cheng & Ting Li (2019) - Still targeting younger customers? - [link] - Association for Information Systems
- Zherui Yang & C Ou (2017) - Investigating the impact of recommendation agents on e-commerce ecosystem
- Zherui Yang & Ting Li (2020) - Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments
- Zherui Yang, Zhi Cheng & Ting Li (2019) - Still targeting younger customers? - [link] - Association for Information Systems
- Zherui Yang & C Ou (2017) - Investigating the impact of recommendation agents on e-commerce ecosystem
Business Architecture and Transformation
- Year
- 2021
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Course Code
- BM03BIM
Business Architecture and Transformation
- Year
- 2021
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Course Code
- BM03BIM