Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.
For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution.
Z. Yang & T. Li (2021). Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments. In Proceedings of the 19th Workshop on e-Business (WEB-2020)
Z. Yang, Z. Cheng & T. Li (2019). Still targeting younger customers? A field experiment on digital communication channel migration. In Proceedings of the International Conference on Information Systems. Munich, Germany
Z. Yang & C. Ou (2017). Investigating the impact of recommendation agents on e-commerce ecosystem. In Proceedings of Americas Conference on Information Systems (AMCIS)