Deva Rao

What was important in making up your mind?
I was looking for a further study with at least partial conceptual / academic overlap with my bachelor degree, and one with a slightly more grounded, practical focus than what I had experienced with IBCoM.

What made you decide to choose for this master?
For the above reason, due to RSM's stellar global reputation, and for the reason that the degree has a relatively broad applicability to professional life.

How would you describe the connection between IBCoM and your master?
There were hints of linkages between IBCoM and Marketing Management in terms of their content (information retention principles, consumer psychology, etc.), but in general IBCoM imbued me with a disciplined, structured approach to analysis and concept derivation, a mindset that served me well during my master and will undoubtedly be of use further down the line. 

How would you describe your master?
I found it feasonably challenging. The programme is full of driven students and genuinely passionate teachers, but is also shark-infested. 

In hindsight, what would you have liked to have known before, what you know now?
You will never have as much free time as you have during your bachelor years. Do pushups every day. Meditate. Read. Drink plenty of water. Be yourself. Do more pushups.

More information about the Master can be found here.