I would not have been where I am today without my bachelor in Arts and Culture Studies.
The cultural omnivore
"After my HBO Communication & Multimedia Design I didn’t want a 9 to 5 job, I felt the urge to continue learning. But I wondered, what? I attended a college of Arts and Culture Studies at the Open Day of the Erasmus University and after that I immediately knew the answer to my question. Professor Koen van Eijck lectured about the “cultural omnivore” and from that moment I was convinced that Arts and Culture studies would be the programme for me.
Luckily this inspiring lecture was not an exception. The professors really know what they are talking about, because they are still active in the field and all have their own unique way to convey the materials in a fascinating and interactive way. Although I was not looking forward to the economic classes too much, I experienced it as a nice addition."
Up to speed with the developments in the cultural sector
"After IBACS, I started my first job at the Koninklijke Schouwburg in The Hague. In my role I was responsible for the online marketing: this included maintaining the website, mailings, different social media channels, Google Analytics and Google AdWords. Additionally, I helped with giving tours, brainstormed about offline marketing strategies and supported the Education department. The fact that I studied arts and culture studies gave me a huge advantage during the application process for this job. The programme is very up to date, you learn about the most present researches and the programme pays a lot of attention to the developments in the field. Hence, I was up to speed with all the different occurrences in the cultural sector."
Working for one of the most well-known theatres in the Netherlands
"After 1.5 year I spotted a vacancy on LinkedIn at the marketing department of the Koninklijk Theater Carré in Amsterdam. After a few phone calls I found myself in the office of the director and before I knew I had the opportunity to continue my work at one of the most famous and beautiful theatres of the Netherlands.
I often use my knowledge gained during my bachelor Arts and Culture Studies in my daily business. During my minor I learned a lot about the influence of different media on our society. I use the theories learned in this course on a daily basis to address the right target group, through the right channels and with the correct message. Additionally, learning about economics also helps when working for an unsubsidized theatre. Considering this, I would not have been where I am today without my bachelor in Arts and Culture Studies."