Vidhi Chaudhri has recently been appointed Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam. Before moving here, she was Assistant Professor in Communication at the Indian Institute of Management, Ahmedabad (IIMA) where she taught courses in organizational change, analytical writing, and spoken business communication.
Vidhi has a doctorate in organizational communication from Purdue University, USA. Using a metatheoretical lens of social constructionism, her dissertation examined the meanings and manifestations of corporate social responsibility (CSR) among organizations in India. The project was supported by a competitive grant from the Purdue Research Foundation (PRF). Her research interests include corporate social responsibility, globalization, crisis communication, and organizational rhetoric, and she has published in Management Communication Quarterly, Public Relations Review, The Journal of Corporate Citizenship, and The Handbook of Crisis Communication.
A native of India, Vidhi studied history at Delhi University and worked as a public relations consultant with 20:20 MEDIA (now 2020 MSL) before moving to the US to get her Masters and Doctorate (both from Purdue University).
J. Wang & V. Chaudhri (2009). Corporate social responsibility engagement and communication by Chinese companies. Public Relations Review, 35, 247-250.
V. Chaudhri & J. Fyke (2008). Rhetoric in hostile diplomatic situations: A case study of Iranian President Mahmoud Ahmadinejad’s rhetoric during his 2007 U.S. visit. Place Branding and Public Diplomacy, 4, 317-330.
V. Chaudhri & J. Wang (2007). Communicating corporate social responsibility on the Internet: A case study of the top 100 IT companies in India. Management Communication Quarterly, 21, 232-247.
A. Kaul & V. Chaudhri (2017). Corporate Communication through Social Media: Strategies for Managing Reputation. New Delhi, India: SAGE
V. Chaudhri & A. Kaul (2018). Digital activism: NGOs leveraging social media to influence/challenge CSR. In A. Lindgreen, V. Joëlle, M. François & R. Watkins (Eds.), Digital Social Responsibility (pp. 277-290). United Kingdom: Routledge
V. Chaudhri (2016). Reputation Gaps. In C..E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation. London: Sage Publications
M. Elmasry & V. Chaudhri (2010). The press as agent of cultural repair: A textual analysis of news coverage of the Virginia Tech shootings. In T..W. Coombs (Ed.), The handbook of crisis communication (Handbooks in communication and media) (pp. 141-158). Chichester: Wiley-Blackwell
M. Opitz, V. Chaudhri & Y. Wang (2017). Employee Social-Mediated Crisis Communication as Opportunity or Threat? In Prceedings of the 2nd Symposium of the Reputation Research Centre
A. Kaul & V. Chaudhri (2018). All aboard the Metro Rail? LTMRHL's campaign for stakeholder support.