We aim to be widely recognised as a responsible, reliable partner with a unique profile based on our core disciplines and focused on societal impact, both locally and globally.
Through our education and research, we aim at strengthening our society for all. This means that we strive to engage the community at all levels of society. Solving complex societal problems, we need to broaden and deepen our knowledge about human motivation and behaviour, basic societal drivers and systems, and economic models, all from the perspective of how this knowledge contributes to positive societal impact.
We will improve the conditions for creating positive societal impact: how we communicate about our impactoriented activities, how we enable our staff to work on impact, how we measure our impact in meaningful and responsible ways, and how we ensure sufficient support for the strategy.
All our activities regarding education, research and engagement can be more relevant to society if our overall mind-set is more impact-oriented. We will provide a stronger focus on creative problem-solving in our education, more emphasis on relevant and engaged research, and a dedicated Public Engagement Strategy for the university as a whole.