Course Strategic Account Management

Summary

Course type
Masterclass | Training | Incompany | Executive programme
Course dates

April, November

Fee

€2,750

Tax
Excluding 21% tax

Gain the knowledge and practical skills you need to confidently manage long-term strategic relationship with your key clients.

Learning objectives

  • gain a comprehensive understanding of strategic account management challenges from internal and external perspectives
  • learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers’ organisations
  • develop your own action plan, tailored to your business situation
  • be coached by leading professors and executives from top firms
  • share the latest knowledge and experiences with peers, and extend your professional network.

Who should attend?

You will benefit from RSM’s three-day Strategic Account Management programme if you are a:

  • strategic account manager
  • strategic account team member
  • account executive or senior account manager
  • sales manager or sales director responsible for maintaining and growing business with strategic customers
  • global account manager, key account manager, or international account manager
  • manager in a business development role.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Factsheet

Course type
Masterclass | Training | Incompany | Executive programme
Course dates

April, November

Fee

€2,750

Tax
Excluding 21% tax
Duration
3 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Business administration
Instruction language
English
External link
Read more about this programme

Registration

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/SAM