Operational Transparency in Zero Waste Management

Abstract

This seminar will focus on an applied research project involving an entrepreneurial novel circular business model, referred to as zero-waste management. We will provide the details of a field experiment that took place in a Greek island in the Aegean, where the onus of waste management was shared between the entrepreneurial firm and island residents and led to exceptional waste management outcomes. The field experiment has leveraged a Virtual Reality (VR) based intervention to identify conditions leading to higher resident engagement in zero waste initiatives and allowed the authors (Ertekin, Atasu, Chattopadhyay and Van Wassenhove) to obtain critical insights as to how extreme levels of circularity can be achieved by adopting an ecosystem perspective.