Case Writing Workshop Module 1: The essence of case development

Start date

Thursday 12 Nov 2020, 15:00

End date

Thursday 12 Nov 2020, 17:00

A good case writer can explain a highly technical subject in a non-technical way and engage readers with a vivid story. At the workshop, you have the opportunity to develop your case with professional guidance while learning the art and science of case writing. 

Rotterdam School of Management (RSM)’s Case Development Centre (CDC) is organizing an online case writing course to help academics and practitioners develop teaching cases. The workshop – structured into two synchronous modules – will give participants the confidence and equip them with the skill to create their own cases effectively. The last (optional) asynchronous module will serve as a coaching session, helping participants turn their drafts into final products that they can use in class or submit for publication.  

This workshop will be facilitated by Tao Yue, Managing Editor, and Carla Gatt, Senior Case Writer, at the RSM CDC.

Module 1: The essence of case development

Participants will gain knowledge on:

  • differences between a research case, business case, and teaching case,
  • different ways to present a case (traditional case, mini case, multimedia case, etc.)
  • the case “market” and trend, and
  • the essence of a case and teaching note.

They will also actively:

  • develop the “focus” of their own cases, and
  • develop the learning objectives of their cases.

Participants will also have the opportunity to:

  • receive practical tips on the case writing process, and
  • discuss their case ideas and other questions with the tutor and fellow participants.

Modules 1-2: €400.- p.p.,
Fee includes the two online sessions and handouts (e.g. learning materials and exercises).

Please note: the course is free of charge for RSM employees and with a 40% discount for employees at the Erasmus University Rotterdam i.e. Modules 1-2: €240.- p.p. and Module 3: €180.- p.p.

To register
To register, please email your full name and work affiliation to before the 10th of November 2020. Once registered, you will receive a link for the payment of Modules 1-2. For those interested in the private coaching session (Module 3), please inform the tutor(s) after completing Modules 1-2, after which you will be provided with a new payment link.