A master programme that turns data into business insight
Every online purchase, train journey, or insurance claim contributes to the vast amount of data generated daily. The Data Science and Marketing Analytics specialisation within the MSc Economics and Business at Erasmus School of Economics equips you with the tools to transform this data into meaningful insights that drive business decisions.
This programme combines theory and practice from computer science, marketing, economics, and statistics. You will learn how to work with large and complex data sets, and how to apply advanced techniques—from summary statistics to machine learning and AI—to create value for consumers and firms.
Throughout the programme, you will work on real company projects using actual business data. These projects challenge you to apply your skills in a practical setting and demonstrate the broad relevance of your training. Past cases have included:
- Understanding why and when customers unsubscribe from newsletters
- Using social media sentiment to predict ad campaign effectiveness
- Building product recommendation systems
- Analysing the impact of emotional customer service calls
- Optimising customer journeys through attribution modelling
- Prioritising restaurant acquisition for a food delivery platform
Is this the right programme for you?
This specialisation is well-suited for students who are eager to combine analytical thinking with practical application. You are likely to thrive in this programme if:
- You want to provide data-driven answers to business problems
- You are excited by the rapid developments in data science and AI
- You enjoy working with data, programming, and statistical models
- You are comfortable with mathematical notation
- You feel confident working in English
You will gain the skills to collect, clean, analyse, and interpret data—and to apply the latest machine learning methods in real business contexts.
Why study Data Science and Marketing Analytics in Rotterdam?
This programme brings together the technical expertise of the Econometrics Institute and the business insights of the Marketing Department at Erasmus School of Economics. It offers a unique combination of deep knowledge in data science and artificial intelligence with a strong focus on practical application.
You will work on real-life cases in close cooperation with companies and non-profits that are eager to collaborate with students. Rotterdam itself is a vibrant, multicultural city at the forefront of innovation in industry, logistics, science, and technology—making it an ideal place to study and launch your career.
