Data Science and Marketing Analytics

MSc Economics and Business
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Is this the programme you're looking for?

This programme focuses on the tools and skills that are needed to analyse (big) data in modern businesses and turn it into meaningful insights.

Key Facts & Figures

Type
Master
Degree
MSc
Mode of study
Full-time
Instruction language
English
Duration
1 year
Study points (EC)
60
Start date
September
Application Deadline (EEA)
1 May

The study programme in a nutshell

Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics, in such a way that the potential of big data and AI can be exploited successfully to create greater value for consumers and firms. 

Career opportunities after graduation

Data Science and Artificial Intelligence play a fundamental role in the new Economy. With its strong history in data modeling, Erasmus School of Economics is well poised to train a new generation of business oriented data scientists. Regarding job opportunities, the programme is ranked highest among all business and economics programmes.

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Your student life starts in the vibrant city of Rotterdam

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