Data Science and Marketing Analytics

MSc Economics and Business

Is this study for you?

This programme focuses on the tools and skills that are needed to analyse (big) data in modern businesses and turn it into meaningful insights.

Key Facts & Figures

Type
Master
Degree
MSc
Mode of study
Full-time
Instruction language
English
Duration
1 year
Study points (EC)
60
Start date
September
Application Deadline (EEA)
See menu item 'Admission'
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Study summary

Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics, in such a way that the potential of big data can be exploited successfully to create greater value for consumers and firms. 

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Career prospects

Data Science plays a fundamental role in the new Economy. With its strong history in data modeling, Erasmus School of Economics is well poised to train a new generation of data scientists.

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