Data Science & Marketing Analytics
MSc Business and Economics

Master Data Science and Marketing Analytics

Study programme

In the Data Science and Marketing Analytics programme, students focus on the tools and skills that are needed to analyze (big) data in modern businesses and turn it into meaningful insights.

More about this study programme

Why study this programme?

Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics, in such a way that the potential of big data can be exploited successfully to create greater value for the consumers and firms. 

Why this study programme?

Career prospectives

Data Science plays a fundamental role in the new Economy. With its strong history in data modeling, Erasmus School of Economics is well poised to train a new generation of data scientists.

Your career opportunities

Factsheet summary

Official CROHO name
Business and Economics
Programme name
Data Science and Marketing Analytics
Instruction language
1 year
Campus Woudestein, Rotterdam
Tuition fees (2019-2020)
  • €2.083 (Statutory fee)
  • €11.900 (Institutional fee: EEA/EU students)
  • €15.000 (Institutional fee: NON-EEA/EU students)