Data Science and Marketing Analytics

MSc Economics and Business

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This programme focuses on the tools and skills that are needed to analyse (big) data in modern businesses and turn it into meaningful insights.

Key Facts & Figures

Type
Master
Degree
MSc
Mode of study
Full-time
Instruction language
English
Duration
1 year
Study points (EC)
60
Start date
September
Application Deadline (EEA)
See menu item 'Admission'
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The study programme in a nutshell

Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics, in such a way that the potential of big data can be exploited successfully to create greater value for consumers and firms. 

Why this study

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Career opportunities after graduation

Data Science plays a fundamental role in the new Economy. With its strong history in data modeling, Erasmus School of Economics is well poised to train a new generation of business oriented data scientists. Regarding job opportunities, the programme is ranked highest among all business and economics programmes.

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