Is this the programme you're looking for?
This master track focuses on the role of digital media in human thought and behaviour.
Practical information
- Type
- Master
- Degree
- MSc
- Mode of study
- Full-time
- Instruction language
- English
- Duration
- 1 year
- Study points (EC)
- 60
- Location
- Campus Woudestein
- Start date
- September
- Application Deadline (EEA)
- 1 June
The study programme in a nutshell
You will learn to apply theories from Industrial and Organisational Psychology, Cognitive Psychology, and Educational Psychology to address this topic. You will also receive training in experience sampling, text mining, and educational analytics.
This master's track prepares you for a position in industry and consultancy or academic research and education. You will acquire knowledge and skills that are in high demand in today's society.
Watch the study programme video

What you will learn
The programme will provide you with cutting-edge knowledge about the effects of digital media on information processing, learning, and work performance. You will learn to analyse these effects using innovative techniques such as experience sampling, text-mining, and learning analytics.
Is this the right programme for you?
- This is an intensive, full-time programme.
- Problem-solving and working in small groups are key elements in this programme.
- Part of your output in this programme will be blog posts and/or vlogs, so that you can build a portfolio.
- Throughout the programme, we have experienced that the different backgrounds of our diverse student population have enriched the discourse of the programme.
- This first-rate programme offers a thorough preparation for a career in education, business or research through its unique combination of theory and practical applications.
- Our lecturers are also researchers at the same time and do actual research on the same topics that are discussed in the master's programme.
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Career opportunities after graduation
Students who complete this master track will be equipped to find positions as data scientists, content managers, social media trainees, educational designers, and academic researchers.