(Eric) HWGM van Heck


Eric van Heck is Professor of Information Management and Markets, Rotterdam School of Management, Erasmus University (RSM).

His research is at the interface of business and technology and concentrates on information advantage for circular and digital business.

His work combines insights from different academic  fields, such as economics, management science, information systems, and computer science, and helps to tackle complex business and societal challenges, such as the circular and digital transformation. He works on topics such as auction markets, AI and data science & analytics, circular and digital business & ecosystems, and digital work.

He is a Fellow of the Logistics and Information Systems (LIS) research program at the Erasmus Research Institute of Management (ERIM) and he helped to initiate the Erasmus Center for Future Energy Business (ECFEB), the Erasmus Center for Data Analytics (ECDA), the master programs in Business Information Management (BIM) and in Business Analytics and Management (BAM).

Research is carried out in collaboration with innovative companies and universities in Brazil, China, Europe, Indonesia, and USA. He led the Artificial Intelligence in the Floriculture Chain - iFlow project (2015 - 2020) in collaboration with Royal FloraHolland, Zentoo, and Wageningen University, and sponsored by Topsector Horticulture and Starting Materials.

Professor Eric van Heck teaches the elective master course Circular and Digital Business Design (BMME154) in the BIM master program and the executive courses "Leading Transformation in the Digital Economy" in the ECGL-RSM Advanced Leadership Program (Jakarta, Indonesia) and modules in the RSM open executive courses on "Leadership Challenges with Data Analytics" and "Digital Leadership and Change".

He is the author of Technology Meets Flowers: Unlocking the Circular and Digital Economy (Springer Nature, 2021) and its Dutch translation Technologie en Tulpen: Circulaire en digitale innovatie in de bloemensector (Mediawerf, 2022).

Articles have appeared in academic journals such as Information Systems Research, Journal of Information Technology, Management Science, and MIS Quarterly and in business-oriented journals such as California Management Review, Harvard Business Review, and MISQ Executive.

His work received nominations and awards such as the ERIM Book Award 2004, the ERIM Impact Award 2010, the Literati Network Award for Excellence 2012, the Best Paper Award Nominee at CIST 2012 and 2013, the AIS Award for Best Conference Paper in IS Education 2015, and the Best Paper Award Nominee at ICIS 2017. He received the AIS Sandra Slaughter Service Award, the AIS Technology Challenge Award, and the AIS Impact Award in 2020 and the INFORMS Information Systems Society Design Science Award in 2021. The 2020 AIS Impact award and the 2021 INFORMS Design Science Award were received for joint research impact of the iFlow project together with Yixin Lu, May Truong, Alok Gupta, and Wolf Ketter.

Actually, Professor Eric van Heck is an active member of the Association of Information Systems (AIS) community. He was the program co-chair of ECIS 2013 in Utrecht and of ECIS 2020 - the First Virtual Conference of AIS. He was the track co-chair of the Economics and IS track at ICIS 2009 in Phoenix, ECIS 2011 in Helsinki, and ICIS 2012 in Orlando, and the track co-chair of the General IS track at ECIS 2019 in Stockholm. He was the chairman of the doctoral consortium at ECIS 2008 in Galway, and faculty member of the doctoral consortium at ECIS 2007 in St.Gallen and ICIS 2011 in Shanghai, and member of the 2014 AIS nomination committee.

His former roles include that of Academic Director of the Business Information Management (BIM) MSc. program, ERIM's Director of Doctoral Education, Section Leader of the BIM Section, and Chairman of the Department of Technology & Operations Management.

He has been a Visiting Student at Cornell University (Ithaca, USA), twice a Visiting Scholar at New York University (New York City, USA), a Visiting Scholar at the MIT Center for Information Systems Research (CISR) (Cambridge, USA), and a Visiting Fellow at the University of Jyväskylä (Jyväskylä, Finland). He has been a Visiting Professor at the Aalto University School of Business (Helsinki, Finland), at the Ludwig-Maximilians University (Munich, Germany), and at the Fundação Getulio Vargas (FGV) School of Business Administration in São Paulo (Brazil).

He worked as a Software Programmer and System Analyst at Cap Gemini Nederland, as an Assistant Professor at Wageningen University, and as a Research Fellow at the Center for Economic Research (CentER) at Tilburg University. 

He earned a BSc. degree (Land and Water Use), a (Majors in Land and Water Use and in Information Management, and Minors in Operations Research and in Agricultural Economics), and a PhD. degree (Information Systems) from Wageningen University.



Rotterdam School of Management, Erasmus University

Full professor | Department of Technology and Operations Management
Burg. Oudlaan 50, Rotterdam


  • Eric Heck (2009) - De Nederlandse UMTS veiling
  • Eric Heck (2007) - Decision Support Systems (Journal)
  • Eric Heck (2002) - Waarde en Winnaar. Over het ontwerpen van elektronische veilingen
  • Eric Heck (2002) - Journal of Information Technology (Journal)
  • Eric Heck (2000) - Behavior of Off-line and Online Buyers in Auctions; Empirical Evidence from the Dutch Flower Industry
  • Eric Heck (2000) - Global support for local action - Electronic Grocery Shopping at Royal Ahold
  • Eric Heck (2000) - Electronische markten en veilingen, Postdoctorale Opleiding Electronic Commerce
  • Eric Heck (2000) - Electronic Commerce Ontwikkelingen en de sierteeltsector
  • Eric Heck (2000) - Electronische markten en veilingen
  • Eric Heck (2000) - Electronische markten en veilingen, Executive Course Electronic Commerce Strategy

Institute Technology Bandung

Start date approval
February 2025
End date approval
March 2025
Research/teaching circular business

Circular and Digital Business Design

Year Level
master, master, master
Course Code

BIM Research Methods

Year Level
Course Code

  • Sheng Yun Yang

    Information Aggregation Efficiency of Prediction Markets
  • Sarita Koendjbiharie

    The Information-Based View on Business Network Performance
  • Vinay Tiwari

    Transition Process and Performance in IT Outsourcing: Evidence from a Field Study and Laboratory Experiments
  • Mark Greeven

    Innovation in an Uncertain Institutional Environment: Private Software Entrepreneurs in Hangzhou, China
  • Geerten van de Kaa

    Standards Battles for Complex Systems: Empirical Research on the Home Network
  • Ting Li

    Informedness and Customer-Centric Revenue Management
  • João Quariguasi Frota Neto

    Eco-efficient Supply Chains for Electrical and Electronic Products
  • Uladzimir Radkevitch

    Online Reverse Auctions for Procurement of Services
  • Diederik van Liere

    Network Horizon and the Dynamics of Network Positions: A Multi-Method Multi-Level Longitudinal Study of Interfirm Networks
  • Christian Huurman

    Dealing with Electricity Prices
  • Arnoud van der Maas

    Strategy Implementation in a Small Island Community
  • Arjen Mulder

    Government Dilemmas in the Private Provision of Public Goods
  • Dimitrios Tsekouras

    No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
  • Matthijs Wolters

    The Business of Modularity and the Modularity of Business
  • Otto Koppius

    Information Architecture and Electronic Market Performance
  • Dominique Delporte-Vermeiren

    Improving the flexibility and profitability of ICT-enabled business networks: an assessment method and tool
  • Jos Bijman

    Essays on Agricultural Co-operatives; Governance Structure in Fruit and Vegetable Chains
  • Pauline Puvanasvari Ratnasingam

    Interorganizational Trust in Business to Business E-Commerce
  • Meditya Wasesa

    Agent-based Inter-organizational Systems in Advanced Logistics Operations
  • Hendrik Brumme

    Capability Switching along the Technology Life Cycle in Local Manufacturing within the High-Tech Electronics Industry
  • Yixin Lu

    Data-Driven Decision Making in Auction Markets
  • Wouter Vermeer

    Propagation in Networks: The impact of information processing at the actor level on system-wide propagation dynamics
  • Irma Borst

    Understanding Crowdsourcing: Effects of motivation and rewards on participation and performance in voluntary online activities
  • Marcel van Oosterhout

    Business Agility and Information Technology in Service Organizations
  • Clint Pennings

    Advancements in Demand Forecasting: Methods and Behavior
  • Paul Bouman

    Passengers, Crowding and Complexity
  • Andreas Alexiou

    Management of Emerging Technologies and the Learning Organization: Lessons from the Cloud and Serious Games Technology
  • Konstantina Valogianni

    Sustainable Electric Vehicle Management using Coordinated Machine Learning
  • Nick van der Meulen

    The Distance Dilemma; The effect of flexible working practices on performance in the digital workplace
  • Irina Romochkina

    When interests collide: Understanding and modeling interests alignment using fair pricing in the context of interorganizational information systems
  • Nick Benschop

    Biases in Project Escalation: Names, Frames & Construal Levels
  • Christina Wessels

    Flexible Working Practices: How Employees Can Reap the Benefits for Engagement and Performance
  • Thomas Frick

    The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms
  • Micha Kahlen

    Virtual Power Plants of Electric Vehicles in Sustainable Smart Electricity Markets
  • Jürgen Staadt

    Leading Public Housing Organisation in a Problematic Situation: A Critical Soft Systems Methodology Approach
  • Huong May Truong

    The Effect of Posted Prices on Sequential Auctions in B2B Multi-channel Markets
  • Francesco Balocco

    Asymmetric Information in Programmatic Advertising. Three studies on adverse selection, mechanism choices, and fee structures
  • Ezgi Avci Surucu

    Surveillance of Complex Auction Markets: A Market Policy Analytics Approach
  • Ainara Novales

    Thriving with Digitized Products: How firms leverage their generative capacity via experimentation, learning, and collaboration
  • Ioannis-Filippos Kanellopoulos

    Navigating Digital Platform Challenges: Three Studies on Blockchain-based Platform Competition, Platform Subsidies for Non-Fungible Token Creation, and Ghosting in the Dating Market
  • Zherui Yang

    Customer-Oriented Multichannel Management during Digital Transformation: Evidence in Insurance Industry
  • Project Jonathan McCottry
  • Atabak Mehrdar

    Doctoral Research in Business Analytics in Information Systems
  • Agapi-Thaleia Fytraki

    Behavioral Effects in Consumer Evaluations of Recommendation Systems
  • Derck Koolen

    Market Risks and Strategies in Power Systems Integrating Renewable Energy
  • Agnieszka Kloc

    Ph.D. Research in Business Analytics in Information Systems
  • Charles Wan

    Ph.D. Research in Business Analytics in Information Systems
  • Tamara Thuis

    Ph.D. Research in Business Analytics in Information Systems
  • Clarisse Lucienne Sophie Dupont

    Ph.D. Research in Business Analytics in Information Systems
  • Mohammad Ansarin

    The Economic Consequences of Electricity Pricing in the Renewable Energy Era
  • Ayman Abdelwahed

    Optimizing Sustainable Transit Bus Networks in Smart Cities
  • Wei Wang

    Ph.D. Research in Business Analytics in Information Systems
  • Xinmiao Lan

    Ph.D. Research in Business Analytics in Information Systems

News regarding (Eric) HWGM van Heck

"If you want to know what the economy is going to look like, you have to look at horticulture"

Dutch floriculture is at the forefront of technological innovations, particularly through artificial intelligence. Eric van Heck talks about the developments.

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