prof.dr.ir. (Gerrit) GH van Bruggen

prof.dr.ir. (Gerrit) GH van Bruggen

Professor of Marketing

Full professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-01
Email
gbruggen@rsm.nl
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Profile

Gerrit van Bruggen is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM). Professor van Bruggen's primary research interest lies in strategic marketing issues and the impact of information technology and information systems on marketing strategy and decision making. His research has been published in the field’s leading scientific journals including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Management Science, MIS Quarterly, Information Systems Research and Interfaces. He is a regular speaker at international management conferences and an experienced teacher at the executive level. He is a former visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the US. Professor van Bruggen has a PhD in marketing from Erasmus University Rotterdam and an MSc in agricultural economics specialising in marketing and operations research from Wageningen University.

  • Ralf van der Lans & Gerrit van Bruggen (2011) - Viral marketing - doi: 10.4324/9780203863565 - Taylor and Francis Ltd.
  • RJA van der Lans & Gerrit Bruggen (2010) - Viral Marketing: What is it and What are the Components of Viral Success? - Routledge Academic
  • Berend Wierenga, Gerrit Bruggen & NAP Althuizen (2008) - Advances in Marketing Management Support Systems - [link] - Springer
  • Gerrit Bruggen & Berend Wierenga (2006) - Marketing management support systems and their implications for marketing research - Sage Publications
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2002) - The impact of system-strategy fit on the success of CRM systems - INFORMS
  • K de Valck, Gerrit Bruggen & Berend Wierenga (2002) - The Role of Virtual Communities in the Consumer Decision Process - University of Minoo, School of Economics and Management
  • W Smit, Gerrit Bruggen & Berend Wierenga (2001) - Building stronger supplier relationships through information sharing - ERIM
  • W Smit, Gerrit Bruggen & Berend Wierenga (2001) - Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment - EMAC
  • C (Chantal) Nieuwlaat, Gerrit Bruggen & M Kacker (2001) - The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers
  • Berend Wierenga & Gerrit Bruggen (2000) - Marketing management support sytems: lessons from the past 25 years and perspectives for the new millennium - Uitgeverij de Vrieseborch
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2000) - Antecedents and dynamics of preceived usefulness of marketing decision support systems
  • W Smit, Gerrit Bruggen & Berend Wierenga (2000) - Will information sharing lead to better marketing channel relationships? An experimental study
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2000) - The antecedents and dynamics of the preceived usefulness of marketing decision support systems
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2000) - The antecedents and dynamics of the perceived usefulness of marketing decision support systems - INFORMS
  • W Smit, Gerrit Bruggen & Berend Wierenga (2000) - Will information sharing lead to better channel relationships? An experimental study - INFORMS
  • W Smit, Gerrit Bruggen & Berend Wierenga (2000) - Will Information Sharing lead to better Marketing Channel Relationships? An experimental study - INFORMS
  • Gerrit Bruggen, M Kacker & GL Lilien (1999) - Optimal organizational estimation: how many informants & how best to combine them. - GA - Institute
  • Gerrit Bruggen & M Kacker (1999) - Information sharing in marketing channels, - INFORMS Marketing Science Conference
  • Berend Wierenga & Gerrit Bruggen (1999) - Marketing management support systems as strategic weapons in competition - Vlaamse Management Associatie
  • Berend Wierenga & Gerrit Bruggen (1999) - Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems - Unversidad Complutense
  • Gerrit Bruggen, M Kacker, Ale Smidts, Eric Waarts & Berend Wierenga (1999) - The impact of internet on marketing distribution systems - ESADE - Escuela Superior de Administración de Empresas
  • K Starke, GL Lilien, A Rangaswamy & Gerrit Bruggen (1998) - An experimental study of the effects of decision models on marketing resource allocation decisions - INSEAD
  • Berend Wierenga, Gerrit Bruggen, PMHM (Paul) Matthyssens & Kristof de Wulf (1998) - Beslissingsondersteunende systemen en besluitvorming in marketingmanagement - Universitaire Pers Leuven
  • Berend Wierenga, AC Dalebout & Gerrit Bruggen (1998) - The state of knowledge-driven marketing management support systems - INSEAD
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1998) - The powerstul triangle of marketing data, managerial cognition and marketing management support systems - Stern School of Business
  • OJM Maathuis, Cees Riel & Gerrit Bruggen (1998) - Using the corporate brand to communicate identity: the value of corporate associations to customers
  • M Kacker & Gerrit Bruggen (1998) - A theoretical model of information sharing in marketing channels - INSEAD
  • Gerrit Bruggen & M Kacker (1998) - Aggregating multiple-informant data - INSEAD
  • GL Lilien, A Rangaswamy, K Starke & Gerrit Bruggen (1998) - The effects of decision models for the support of marketing resource allocation decisions - Stockholm School of Economics
  • M Kacker, Gerrit Bruggen & AT Coughlan (1998) - A transaction cost economics framework for strategy and structure decisions in franchising - Stockholm School of Economics
  • Gerrit Bruggen, M Kacker, Ale Smidts, Eric Waarts & Berend Wierenga (1998) - The impact of electronic commerce on marketing channels - Universiteit van Groningen
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1998) - Marketing data, marketing cognition, and marketing management support systems - JDM Society Stern School of Business
  • Berend Wierenga, Gerrit Bruggen, PMHM (Paul) Matthyssens & Kristof de Wulf (1998) - Decision support systems and decision-making in marketing management - Universitaire Pers
  • Gerrit Bruggen & M Kacker (1998) - Sharing information in marketing channels - Stockholm School of Economics
  • OJM Maathuis, Cees Riel & Gerrit Bruggen (1997) - Contents of corporate and product brands, in the perspective of value transfer - Stern School of Business, New York University
  • Gerrit Bruggen & Berend Wierenga (1997) - The impact of Marketing Management Support Systems - University of California
  • Henk Volberda & Gerrit Bruggen (1997) - Environmental turbulence: a look into its dimensionality - NOBO
  • Gerrit Bruggen & LP Bucklin (1997) - The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels - Kluwer Academic Publishers
  • Gerrit Bruggen (1996) - Hoe verlopen informatie en communicatiestromen in distributiekanalen? - F&G Publishing
  • Gerrit Bruggen (1996) - Distributiekanalen: het hoe, wat en waarom? - F&G Publishing
  • Gerrit Bruggen (1996) - Hoe kies je verantwoorde distributiestrategieën? - F&G Publishing
  • Gerrit Bruggen & LP Bucklin (1996) - The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels - Wageningen Agricultural University
  • LP Bucklin & Gerrit Bruggen (1996) - Changes in the power and information and dyadic relationships in food marketing channels. - Center for Relationship Marketing, Emory University
  • Gerrit Bruggen & Ale Smidts (1995) - The assessment of market oriëntation: evaluating the measurement instrument as a tool for management - ESSEC
  • Gerrit Bruggen & Ale Smidts (1995) - The measurement of market oriëntation: a promising tool for management for management - Wirtschaftuniversität
  • LP Bucklin & Gerrit Bruggen (1995) - The effect of power imbalance upon performance in food distribution channels: research questions and some preliminary findings - ESSEC
  • Gerrit Bruggen (1993) - Effects of the quality of marketing. Decision support systems: an experimental study. - ESADE
  • Berend Wierenga & Gerrit Bruggen (1993) - Marketing Management Support Systems: Evolution, Adoption and Effectiveness - ESOMAR
  • Gerrit Bruggen (1993) - De effectiviteit van marketing decision support systemen - Uitgeverij de Vrieseborch
  • Gerrit Bruggen (1992) - Performance Effects of a Marketing Decision Support: a Laboratory Experiment - Aarhus School of Business
  • Gerrit Bruggen (1992) - The Effectiveness of Marketing Management Support Systems - TIMS
  • Gerrit Bruggen (1991) - The effectiveness of marketing decision support systems - Universiteit Twente, NOBO

  • AJ Schuurmans, E Peelen & Gerrit Bruggen (1999) - Distribution management - Wolters-Noordhoff
  • Gerrit Bruggen (1997) - Leiderschap en macht in distributiekanalen - F&G Publishing
  • Gerrit Bruggen (1995) - Welke rol spelen de marketinginstrumenten bij kanaalmanagement - F&G Publishing
  • Gerrit Bruggen (1995) - Hoe zijn belangenconflicten in distributiekanalen te managen - F&G Publishing

  • K de Valck, Gerrit Bruggen & Berend Wierenga (2005) - Patterns of Participation in Virtual Communities of Consumption: A Member Typology
  • K de Valck, Gerrit Bruggen & Berend Wierenga (2005) - Patterns of Participation in Virtual Communities of Consumption: A Member Typology
  • Berend Wierenga & Gerrit Bruggen (2005) - Impact of CRM Systems: The Persepctive of the User and the Organization
  • Gerrit Bruggen, GL Lilien, B Skiera & M Spann (2005) - The Relative Accuracy of Managerial Forecasting Aggregation Approaches
  • E van Ketel, Ale Smidts & Gerrit Bruggen (2004) - How Assortment Variety Affects its Attractiveness: The Role of Time Pressure and Product Complexity
  • W Smit, Gerrit Bruggen & Berend Wierenga (2004) - Antecedents and Consequences of Retailer-Supplier Market Information Sharing
  • E van Ketel, Gerrit Bruggen & Ale Smidts (2003) - How Assortment Variety Affects Assortment Attractiveness
  • K de Valck, Berend Wierenga & Gerrit Bruggen (2003) - Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision Making

  • W Smit, Gerrit Bruggen & Berend Wierenga (2003) - Stapsgewijs naar meer Openheid in TradeMarketing (Step-by-step more openness in TradeMarketing): Preliminary Results from a Survey among Retail Buyers

  • NAP Althuizen, A De Bruyn, Gerrit Bruggen & Berend Wierenga (2011) - The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap - American Marketing Association
  • NAP Althuizen, Berend Wierenga, Gerrit Bruggen & A De Bruyn (2010) - Marketing Management Support Systems: When Help is Not Recognized - Copenhagen Business School
  • Gerrit Bruggen & RJA van der Lans (2009) - Drivers of Viral Marketing Success
  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2008) - A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth in Viral Marketing Campaigns - INFORMS
  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2007) - Forecasting in Viral Marketing Campaigns
  • U Kayande, A De Bruyn, GL Lilien, A Rangaswamy & Gerrit Bruggen (2006) - The effect of feedback and learning on DSS evaluations

  • Gerrit Bruggen & LP Bucklin (1996) - Power and Information in Food Marketing Channels
  • LP Bucklin & Gerrit Bruggen (1996) - Retail Power and Performance in Food Distribution Channels

  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2012) - Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth

  • Gerrit Bruggen & Berend Wierenga (2005) - When are CRM Systems Successful? The Perspective of the User and of the Organization
  • W Smit, Gerrit Bruggen & Berend Wierenga (2002) - Building Stronger Relationships Through Information Sharing, An Experimental Study - Erasmus University Rotterdam
  • Gerrit Bruggen, M Kacker & C (Chantal) Nieuwlaat (2001) - The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels - Erasmus Research Institute of Management (ERIM)
  • GL Lilien, A Rangaswamy, K Starke & Gerrit Bruggen (2001) - How and Why Decision Models Influence Marketing Resource Allocations - Erasmus Research Institute of Management (ERIM)
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (2000) - The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems - ERIM
  • Gerrit Bruggen, GL Lillien & M Kacker (2000) - Informants in Organizational Marketing Research: How Many, Who, and How to Aggregate Response? - ERIM
  • Gerrit Bruggen, GL Lilien & M Kacker (1999) - Informants in organizational marketing research: how many, who, and how to aggregate opinions? - Report Institute for the Study of Business Marketing (ISBM)
  • A Rangaswamy, GL Lilien, Gerrit Bruggen & Berend Wierenga (1999) - Bridging the Marketing Theory-Practice Gap with Marketing Engineering - Report Institute for the Study of Business Marketing (ISBM)
  • Berend Wierenga & Gerrit Bruggen (1998) - Drivers of success for marketing management support systems: towards a theory of marketing decision support - ERIM
  • Berend Wierenga & Gerrit Bruggen (1997) - Matching marketing management support systems and marketing problem-solving modes as the key to effective decision support - ERIM
  • LP Bucklin & Gerrit Bruggen (1996) - The Consequences of Reseller Power in Food Marketing Channels
  • Berend Wierenga & Gerrit Bruggen (1996) - Marketing problem solving modes, marketing management support systems, and the match between the two
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1996) - Improving Decision Making by Means of an MDSS: An Experimental Study

  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1994) - The Impact of the Quality of a Marketing Decision Support System an Experimental Study
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1994) - The Effectiveness of Marketing Decision Support Systems and the Mediating Role of Experience, Cognitive Style, and Time-pressure
  • Berend Wierenga & Gerrit Bruggen (1991) - Marketing, informatietechnologie en marketing management support systemen

  • Gerrit Bruggen (2007) - International Journal of Research in Marketing (Journal)
  • Gerrit Bruggen (2005) - Decision Sciences (Journal)

  • Gerrit Bruggen (2007) - Data Issues in B-to-B Research - 2007 ISBM PhD Student Camp for Research in Business-to-Business Markets
  • Gerrit Bruggen (1996) - Heuristics and Decision Biases, the Compensating Role of an MDSS - Rotterdam/Leuven Seminar
  • Gerrit Bruggen (1996) - The Impact of Internet on Marketing Channels - Malmberg Publishing Company
  • Gerrit Bruggen (1996) - Databases and B-to-B Relationships - DMSA Direct Marketing Conference 1996
  • Gerrit Bruggen (1996) - Perspectives on Relationship Management Systems - Connections 1996
  • Gerrit Bruggen (1996) - Marketing Management Support Systems - University Limburg
  • Gerrit Bruggen (1996) - Power and information in marketing channels - PhD course on Product and Distribution decisions

  • Ralf van der Lans & Gerrit van Bruggen (2014) - Wetenschapsprijs van het Jaar 2014
  • Berend Wierenga, Kristine de Valck & Gerrit van Bruggen (2013) - Winner of 17th Emerald Annual Citation of Excellence Awards, for paper

Advances in Marketing Strategy

Year
2021
Course Code
BMA2105

Marketing Management

Level
master
Year
2021
Year Level
master
Course Code
BM23MIM

Marketing Management PT

Level
master
Year
2021
Year Level
master
Course Code
BM23MIM-P

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