Biography
Gerrit van Bruggen is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM). Professor van Bruggen's primary research interest lies in strategic marketing issues and the impact of information technology and information systems on marketing strategy and decision making. His research has been published in the field’s leading scientific journals including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Management Science, MIS Quarterly, Information Systems Research and Interfaces. He is a regular speaker at international management conferences and an experienced teacher at the executive level. He is a former visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the US. Professor van Bruggen has a PhD in marketing from Erasmus University Rotterdam and an MSc in agricultural economics specialising in marketing and operations research from Wageningen University.
Rotterdam School of Management, Erasmus University
- gbruggen@rsm.nl
- Room
- T10-30
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Gerrit van Bruggen (2021) - How to lead an academic marketing department: some personal observations and reflections - doi: 10.4337/9781789907155.00038
- Zeynep Aydin, MB Ataman & Gerrit van Bruggen (2021) - There’s an app for that! understanding the drivers of mobile application downloads - Journal of Business Research, 123 (February), 423-437 - doi: 10.1016/j.jbusres.2020.10.006 - [link]
- Sarah Gelper, RJA van der Lans & Gerrit van Bruggen (2021) - Competition for Attention in Online Social Networks: Implications for Seeding Strategies - Management Science, 67 (2), 1026-1047 - doi: 10.1287/mnsc.2019.3564 - [link]
- Herbert Endres & Gerrit H. van Bruggen (2021) - Two Sides of the Sensing Capability - doi: 10.5465/ambpp.2021.161 - [link]
- A Rangaswamy, N Moch, C Felten, Gerrit van Bruggen, JE Wieringa & J Wirtz (2020) - The Role of Marketing in Digital Business Platforms - Journal of Interactive Marketing, 51 (August), 72-90 - doi: 10.1016/j.intmar.2020.04.006 - [link]
- Yvonne van Everdingen, BE Depecik & Gerrit van Bruggen (2015) - Het effect van mersaneringen op de waarde van ondernemingen - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA
- Gerrit van Bruggen (2014) - Bedrijven onderschatten rol sociale media - Het Financieele Dagblad, 10-10
- BE Depecik, Yvonne van Everdingen & Gerrit van Bruggen (2014) - Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses - Global Strategy Journal, 4 (2), 143-160 - doi: 10.1111/j.2042-5805.2014.1074.x - [link]
- Gerrit van Bruggen & RJA van der Lans (2014) - Virale marketing: Hoe campagnes zich online verspreiden - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 39, 9-24
- RJA van der Lans, Gerrit van Bruggen, J Eliashberg & Berend Wierenga (2012) - Seeding a Message to Harvest Reach, Predicting and Optimizing the Spread of Electronic Word-of-Mouth - GfK Marketing Intelligence Review, 4 (1), 32-41 - doi: 10.2478/gfkmir-2014-0039
- Gerrit Bruggen (2007) - Data Issues in B-to-B Research
- Gerrit Bruggen (2007) - International Journal of Research in Marketing (Journal)
- Gerrit Bruggen (2005) - Decision Sciences (Journal)
- Gerrit Bruggen (1996) - Heuristics and Decision Biases, the Compensating Role of an MDSS
- Gerrit Bruggen (1996) - The Impact of Internet on Marketing Channels
- Gerrit Bruggen (1996) - Databases and B-to-B Relationships
- Gerrit Bruggen (1996) - Perspectives on Relationship Management Systems
- Gerrit Bruggen (1996) - Marketing Management Support Systems
- Gerrit Bruggen (1996) - Power and information in marketing channels
- Gerrit van Bruggen (2022) - EMAC Distinguished Marketing Scholar Award
- Ralf van der Lans & Gerrit van Bruggen (2014) - Wetenschapsprijs van het Jaar 2014
- Berend Wierenga, Kristine de Valck & Gerrit van Bruggen (2013) - Winner of 17th Emerald Annual Citation of Excellence Awards, for paper
Marketing Management PT
- Level
- master
- Year Level
- master
- Year
- 2023
- Course Code
- BM23MIM-P
Marketing Management
- Level
- master
- Year Level
- master
- Year
- 2023
- Course Code
- BM23MIM
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