Biography
Gerrit van Bruggen is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM). Professor van Bruggen's primary research interest lies in strategic marketing issues and the impact of information technology and information systems on marketing strategy and decision making. His research has been published in the field’s leading scientific journals including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Management Science, MIS Quarterly, Information Systems Research and Interfaces. He is a regular speaker at international management conferences and an experienced teacher at the executive level. He is a former visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the US. Professor van Bruggen has a PhD in marketing from Erasmus University Rotterdam and an MSc in agricultural economics specialising in marketing and operations research from Wageningen University.
Rotterdam School of Management, Erasmus University
Full professor | Department of Marketing Management
- gbruggen@rsm.nl
More information
Work
- Zeynep Aydin Gokgoz, M. Berk Ataman & Gerrit H. van Bruggen (2024) - If it ain't broke, should you still fix it?: Effects of incorporating user feedback in product development on mobile application ratings - International Journal of Research in Marketing, 42 (2), 467-486 - doi: 10.1016/j.ijresmar.2024.10.004 - [link]
- Berend Wierenga, Maciej Szymanowski & Gerrit H. van Bruggen (2024) - DRIVERS OF MARKETING CAREER SUCCESS - Marketing Education Review, 34 (1), 3-22 - doi: 10.1080/10528008.2023.2251950 - [link]
- Florin Sabin Foltean & Gerrit H.van Bruggen (2022) - Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets - doi: 10.1007/978-3-030-98183-9_1 - [link]
- Zeynep Aydin-Gokgoz, M. Berk Ataman & Gerrit Van Bruggen (2022) - The Rise of Mobile Marketing: A Decade of Research in Review - Foundations and Trends in Marketing, 17 (3), 140-226 - doi: 10.1561/1700000077 - [link]
- Gerrit van Bruggen (2021) - How to lead an academic marketing department: some personal observations and reflections - doi: 10.4337/9781789907155.00038
- Zeynep Aydin, MB Ataman & Gerrit van Bruggen (2021) - There’s an app for that! understanding the drivers of mobile application downloads - Journal of Business Research, 123 (February), 423-437 - doi: 10.1016/j.jbusres.2020.10.006 - [link]
- Sarah Gelper, RJA van der Lans & Gerrit van Bruggen (2021) - Competition for Attention in Online Social Networks: Implications for Seeding Strategies - Management Science, 67 (2), 1026-1047 - doi: 10.1287/mnsc.2019.3564 - [link]
- Herbert Endres & Gerrit H. van Bruggen (2021) - Two Sides of the Sensing Capability - doi: 10.5465/ambpp.2021.161 - [link]
- A Rangaswamy, N Moch, C Felten, Gerrit van Bruggen, JE Wieringa & J Wirtz (2020) - The Role of Marketing in Digital Business Platforms - Journal of Interactive Marketing, 51 (August), 72-90 - doi: 10.1016/j.intmar.2020.04.006 - [link]
- Gerard van der Star, Arne Maas & Gerrit van Bruggen (2016) - Ocron: Agribusiness Marketing - [link]
- Yvonne van Everdingen, Gerrit van Bruggen & BE Depecik (2015) - Afstoten van merken: waarde creeren of saneren? - Tijdschrift voor Marketing, 48-51
- Yvonne van Everdingen, BE Depecik & Gerrit van Bruggen (2015) - Het effect van mersaneringen op de waarde van ondernemingen - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA
- Yvonne van Everdingen, Gerrit van Bruggen & BE Depecik (2015) - Snoeien wordt soms knoeien. - Marketing Rendement
- Gerrit van Bruggen (2014) - Bedrijven onderschatten rol sociale media - Het Financieele Dagblad, 10-10
- BE Depecik, Yvonne van Everdingen & Gerrit van Bruggen (2014) - Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses - Global Strategy Journal, 4 (2), 143-160 - doi: 10.1111/j.2042-5805.2014.1074.x - [link]
- Gerrit van Bruggen & RJA van der Lans (2014) - Virale marketing: Hoe campagnes zich online verspreiden - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 39, 9-24
- RJA van der Lans, Gerrit van Bruggen, J Eliashberg & Berend Wierenga (2012) - Seeding a Message to Harvest Reach, Predicting and Optimizing the Spread of Electronic Word-of-Mouth - GfK Marketing Intelligence Review, 4 (1), 32-41 - doi: 10.2478/gfkmir-2014-0039
- RJA van der Lans, Gerrit van Bruggen, J Eliashberg & Berend Wierenga (2012) - Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth
- NAP Althuizen, A De Bruyn, Gerrit van Bruggen & Berend Wierenga (2011) - The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap
- Gerrit Bruggen (2007) - Data Issues in B-to-B Research (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (2007) - International Journal of Research in Marketing (Journal) (Editor)
Activity: Publication Peer-review › Academic - Gerrit Bruggen (2005) - Decision Sciences (Journal) (Editor)
Activity: Editorial work › Academic - Gerrit Bruggen (1996) - Heuristics and Decision Biases, the Compensating Role of an MDSS (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - The Impact of Internet on Marketing Channels (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Databases and B-to-B Relationships (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Perspectives on Relationship Management Systems (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Marketing Management Support Systems (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Power and information in marketing channels (Speaker)
Activity: Oral presentation › Academic
- Gerrit van Bruggen (2022) - EMAC Distinguished Marketing Scholar Award
- Ralf van der Lans & Gerrit van Bruggen (2014) - Wetenschapsprijs van het Jaar 2014
- Berend Wierenga, Kristine de Valck & Gerrit van Bruggen (2013) - Winner of 17th Emerald Annual Citation of Excellence Awards, for paper
Marketing Management
- Level
- master
- Year Level
- master
- Year
- 2025
- Course Code
- BM23MIM
Marketing Management PT
- Level
- master
- Year Level
- master
- Year
- 2025
- Course Code
- BM23MIM-P
