dr. (Jovana) J Karanovic


Jovana Karanovic is Assistant Professor at the Department of Technology and Operations Management (Business Information Management section) at the Rotterdam School of Management, Erasmus University. Jovana’s research is at the intersection of digital technologies and new organizational forms, with a particular focus on platforms. Specifically, Jovana is interested in the new forms of organizing in the platform economy, strategies that digital platforms undertake, and their impact on the broader set of stakeholders, including platform workers. Relatedly, she also explores alternative organizational forms and governance structures in the platform economy, such as platform cooperatives. Her research has most recently been published in a leading business journal - [the Journal of Management Studies.][] Jovana received BSc in Liberal Arts and Sciences with a major in Economics from Amsterdam University College and MSc in Business and Society from University of Amsterdam. She obtained her Ph.D. in Business Administration from Vrije Universiteit Amsterdam. Furthermore, Jovana is the Founder and Managing Director of Reshaping Work – a Foundation that has become a leading authority on the future of work topics. The foundation brings an international community together to discuss and debate the most pressing issues related to new digital trends (e.g., platform economy, artificial intelligence) and the future of work. She has recently been recognized by the media outlet Silicon Canals among the most powerful female ecosystem builders of Amsterdam’s tech domain for the year 2021. Jovana is also an RSA fellow. RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) has been leading the social change for the past 260 years. Jovana joined their 30,000 strong Fellowship to support RSA’s mission and join inspiring change makers. Jovana is also a frequent speaker at academic and industry events, of which the most notable appearances include [TEDx Amsterdam][] and a feature in a Dutch documentary TV series Backlight.

Rotterdam School of Management, Erasmus University

Assistant professor | Department of Technology and Operations Management
Burg. Oudlaan 50, Rotterdam

More information


  • Jovana Karanovic (13 December 2023) - Europe to End Robo-Firing in Major Gig Economy Overhaul
  • Jovana Karanovic (26 August 2021) - Van Fairbnb naar Airbnb
  • Jovana Karanovic (29 July 2020) - TEDx Talk - The Side of Platform Economy You Haven’t Seen
  • Jovana Karanovic (27 May 2020) - Commentary for Guardian

  • Jovana Karanovic (2022) - Reshaping Work 2022 Conference
  • Jovana Karanovic (2021) - Moonshot Thinking


Start date approval
November 2021
End date approval
November 2024
Founder of Stichting

Platformania B.V.

Start date approval
October 2022
End date approval
October 2025
In connection with Stichting Reshaping Work

Navigating the Future of Work

Year Level
master, master, master, master
Course Code

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