(Martina) M Pocchiari

(Martina) M Pocchiari
PhD Candidate RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-24
Email
pocchiari@rsm.nl
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Profile

Martina Pocchiari is a Doctoral Candidate in Empirical Quantitative Marketing at the Rotterdam School of Management, Erasmus University.

Her research interests lie in the areas of brand and consumer community engagement, and information consumption.

Martina holds a BSc degree in Business and Economics (2015, cum laude) from the University of Bologna.  She also completed her MSc degree in Marketing Management at Rotterdam School of Management (2016, cum laude). During her master, Martina chose a specialization track in digital marketing and marketing analytics, and was a member of the Honours Programme cohort 2015-2016. Before starting her PhD in 2017, Martina was a marketing research consultant at…

Martina Pocchiari is a Doctoral Candidate in Empirical Quantitative Marketing at the Rotterdam School of Management, Erasmus University.

Her research interests lie in the areas of brand and consumer community engagement, and information consumption.

Martina holds a BSc degree in Business and Economics (2015, cum laude) from the University of Bologna.  She also completed her MSc degree in Marketing Management at Rotterdam School of Management (2016, cum laude). During her master, Martina chose a specialization track in digital marketing and marketing analytics, and was a member of the Honours Programme cohort 2015-2016. Before starting her PhD in 2017, Martina was a marketing research consultant at Pointlogic, a Nielsen company.

  • Marketing Analytics

    Title
    Marketing Analytics
    Year
    2018
    Year level
    (master)
  • PhD Candidate

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam