Biography
Mirjam Tuk is an associate professor of marketing at RSM Erasmus University, where she teaches various courses to Bachelor, Master and Executive MBA students. She is currently also the PhD coordinator of the department of Marketing Management.
Her research interest centers around how to encourage consumers to make better decisions. To this aim, she studies both fundamental self-contol processes as well as the role of technological advancements. Her work has been published in major journals such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology - General and Psychological Science. She won an IgNobel award for her work in 2011. Prior to joining RSM, she was an associate professor of marketing at Imperial College Business School, where she taught various marketing courses.
A complete CV can be found here
Rotterdam School of Management, Erasmus University
- tuk@rsm.nl
More information
Work
- Oguz A. Acar, Anne Kathrin Klesse, Mirjam Tuk & Yue Zhang (2025) - Consumers Don’t Want AI to Seem Human - Harvard Business Review - [link]
- Begum Celiktutan, Anne Kathrin Klesse & Mirjam A. Tuk (2024) - Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations - International Journal of Research in Marketing, 41 (3), 496-512 - doi: 10.1016/j.ijresmar.2024.05.006 - [link]
- Yue Zhang, Mirjam Tuk & Anne Kathrin Klesse (2024) - Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice From AI Coaches - Journal of the Association for Consumer Research, 9 (3), 344-356 - doi: 10.1086/730710 - [link]
- Anne Kathrin Klesse, Yue Zhang & Mirjam Tuk (2024) - Algorithm Aversion - doi: 10.4337/9781803926278.ch02 - [link]
- Jia Gai, Mirjam Tuk & Steven Sweldens (2022) - Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food - Journal of the Association for Consumer Research, 7 (4), 492-500 - doi: 10.1086/720446 - [link]
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2021) - Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages - Journal of Consumer Research, 1003–1024 - doi: 10.1093/jcr/ucaa050 - [link]
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2019) - You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence - Organizational Behavior and Human Decision Processes, 151, 49-60 - doi: 10.1016/j.obhdp.2018.12.010
- D (Dan) Zhao, M Corsetti, M Moeini-Jazani, N Weltens, Mirjam Tuk, J Tack, L Warlop & L Van Oudenhove (2019) - Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers - Neurogastroenterology and Motility, 31 (7) - doi: 10.1111/nmo.13600 - [link]
- Steven Sweldens, Mirjam Tuk & M HĂĽtter (2017) - How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman - Journal of Consumer Research, 44 (2), 266-275 - doi: 10.1093/jcr/ucx044 - [link]
- Mirjam Tuk, Kai Zhang & Steven Sweldens (2015) - The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains - Journal of Experimental Psychology-General, 144 (3), 639-654 - doi: 10.1037/xge0000065
NWO
- Start date approval
- January 2025
- End date approval
- January 2028
- Place
- UTRECHT
- Description
- Evaluatie en advies over beursaanvragen
Bedrijfssimulatie
- Year Level
- bachelor 2, pre-master
- Year
- 2024
- Course Code
- BK2205
Business Simulation
- Year Level
- bachelor 2, bachelor 3, pre-master
- Year
- 2024
- Course Code
- BT2205
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2024
- Course Code
- BERMASC054
