dr.
(Mirjam) MA Tuk

dr. (Mirjam) MA Tuk

Associate Professor of Marketing

Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Email
tuk@rsm.nl
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Profile

Mirjam Tuk is an associate professor of marketing at RSM Erasmus University. Her research interests center around two areas. First, she studies self-control processes and aims to shed light on conditions that can help consumers exert self-control. Second, she studies interpersonal influence. Her work has been published in major journals such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology - General and Psychological Science. She won an IgNobel award for her work in 2011. Prior to joining RSM, she was an associate professor of marketing at Imperial College Business School, where she taught various marketing courses. 

      • B. de Langhe, S.T.L.R. Sweldens, S.M.J. van Osselaer & M.A. Tuk (2009). The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior. In A. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 604-605)
      • P.W.J. Verlegh, A. Smidts, D.H.J. Wigboldus & M.A. Tuk (2006). I don't trust you, but I buy what you're saying. In G.J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference. Athens: EMAC
      • M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence. In Proceedings of the 34th EMAC conference. Milan: EMAC
      • P.W.J. Verlegh, A. Smidts & M.A. Tuk (2005). The "who?", "how?", and "why?" of word of mouth. In C.P. Haugtvedt, D. Merunka & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322)
  • Bedrijfssimulatie

    Title
    Bedrijfssimulatie
    Year
    2020
    Year level
    bachelor 2, pre-master

    Business Simulation

    Title
    Business Simulation
    Year
    2020
    Year level
    bachelor 2, bachelor 3, pre-master
  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam