dr. MA (Mirjam) Tuk

Biography

Mirjam Tuk is an associate professor of marketing at RSM Erasmus University, where she teaches various courses to Bachelor, Master and Executive MBA students. She is currently also the PhD coordinator of the department of Marketing Management.

Her research interest centers around how to encourage consumers to make better decisions. To this aim, she studies both fundamental self-contol processes as well as the role of technological advancements. Her work has been published in major journals such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology - General and Psychological Science. She won an IgNobel award for her work in 2011. Prior to joining RSM, she was an associate professor of marketing at Imperial College Business School, where she taught various marketing courses. 

A complete CV can be found here

Rotterdam School of Management, Erasmus University

Associate professor | Department of Marketing Management
Email
tuk@rsm.nl

More information

Work

NWO

Start date approval
January 2025
End date approval
January 2028
Place
UTRECHT
Description
Evaluatie en advies over beursaanvragen

Bedrijfssimulatie

Year Level
bachelor 2, pre-master
Year
2024
Course Code
BK2205

Business Simulation

Year Level
bachelor 2, bachelor 3, pre-master
Year
2024
Course Code
BT2205

Current Topics in Marketing Research A

Level
PhD
Year Level
PhD
Year
2024
Course Code
BERMASC054

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