prof.dr. (Yvonne) YM van Everdingen

prof.dr. (Yvonne) YM van Everdingen

Professor of Marketing and Innovation

Full professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-03
Email
yeverdingen@rsm.nl

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Profile

Yvonne van Everdingen is Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University. Professor Van Everdingen is member of the EUR Diversity Advisory Board at the Erasmus University Rotterdam, and she is also member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab. Further, over the past decades she has developed a strong link with marketing practitioner organizations in The Netherlands, i.e., the NIMA and the MOA. Currently, she is chair of the jury for the yearly *MOAward Insights Scientist of the Year* as well as the organizer and chair of the yearly *MOA Symposium Topic of the Year*. Her research interests include the international adoption and diffusion of new products, the use of new technologies, such as virtual reality and augmented reality, for the development and marketing of new products, and the marketing of refurbished products. Her research has been published in the field’s leading scientific journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

  • LM Sloot, Yvonne Everdingen, E van Nierop & PC Verhoef (2012) - Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162
  • Yvonne Everdingen (1996) - Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend - Economisch-Statistische Berichten, 81 (4059), 476-476
  • AL Bovenberg, RFM Lubbers, FAG Butter & Yvonne Everdingen (1996) - De economische wetenschap in Nederland verkend - Economisch-Statistische Berichten, 4051 (81), 268-272
  • Yvonne Everdingen (1996) - Exporteren naar Japan - Fact, 12 (29-5-1996), 7
  • RFM Lubbers, AL Bovenberg, FAG Butter & Yvonne Everdingen (1996) - Naschrift - Economisch-Statistische Berichten, 81 (4059), 476-476
  • RFM Lubbers, AL Bovenberg, FAG Butter & Yvonne Everdingen (1996) - De economische wetenschap in Nederland verkend - Economisch-Statistische Berichten, 81 (4051), 268-272
  • Yvonne Everdingen (1995) - The European currency unit: munt van de toekomst? - Economenblad, 17 (6)
  • Yvonne Everdingen (1992) - De ECU en het bedrijfsleven: de toepassing van een financiele innovatie - Ekonomies Bulletin, 23 (7)

  • Yvonne Everdingen, R Frambach & B Hillebrand (1998) - De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk - Lemma

  • Yvonne Everdingen & AThH Pruyn (2000) - The Mixed Blessings of the Euro - John Wiley & Sons Inc.
  • Eric Waarts & Yvonne Everdingen (2000) - Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve - Marketing Science
  • Yvonne Everdingen, J van Hillegersberg & Eric Waarts (2000) - ERP Adoption by Eureopean mid-size companies - CIMA Publishing, Chartered Institute of Management Accountan
  • Eric Waarts & Yvonne Everdingen (2000) - Adoption of ERP in the European Midsize Market - Marketing Science
  • Eric Waarts & Yvonne Everdingen (2000) - Examining shifts in adoption related variables over the diffusion curve - EMAC
  • WF van Raaij & Yvonne Everdingen (1999) - A single currency for Europe " the Euro" - John Wiley & Sons Inc.
  • Yvonne Everdingen, PMHM (Paul) Matthyssens & P Pauwels (1999) - Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies - Eska
  • WF van Raaij & Yvonne Everdingen (1999) - National Identity and Economic Exepctations determining Attitude towards the euro - ETH
  • Yvonne Everdingen & Eric Waarts (1999) - Bookreview of "Product Management" - Irwin: McGraw Hill
  • Yvonne Everdingen & AThH Pruyn (1999) - Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers - ESADE - Escuela Superior de Administratióny de Empresas
  • Yvonne Everdingen & WF van Raaij (1998) - Dutch people's attitudes toward the Euro: a trade-off between costs and benefits - Keulen
  • Yvonne Everdingen & WF van Raaij (1998) - The Euro: how consumers perceive and evaluate the single european currency - EMAC Stockholm School of Economics
  • Yvonne Everdingen & Berend Wierenga (1997) - Intra-firm adoption and diffusion of innovations: an empirical study among European companies - Warwick Business School
  • Yvonne Everdingen, GJ Bamossy & S Durvasula (1996) - European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference - Lang Publishing & Holding Co.Inc.
  • IAW Rijn, Yvonne Everdingen, PA Risseeuw & E Masurel (1996) - Customer focus in a service context: the case of real estate agents - ESOMAR
  • Yvonne Everdingen (1995) - De European Currency Unit: de adoptie en diffusie van een financiële innovatie - De Vrieseborch
  • Yvonne Everdingen (1993) - Adoption and Diffusion of the Commercial use of the ECU in Business Markets - EMAC

  • LPO Kloosterman, J Bunt, F van Eenennaam & Yvonne Everdingen (1999) - Internationale Marketing - Wolters-Noordhoff

  • Eric Waarts & Yvonne Everdingen (2004) - Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe.
  • Yvonne Everdingen & Eric Waarts (2003) - Influence of culture on the adoption of innovations by European companies: an empirical investigation

  • Yvonne Everdingen (1995) - Adoption and Diffusion of the European Currency Unit: An empirical study among European companies - Vrije universiteit Amsterdam

  • Yvonne Everdingen, Dennis Fok & Stefan Stremersch (2009) - Modeling Global Spillover of New Product Takeoff - DEPARTMENT OF ECONOMETRICS
  • Yvonne Everdingen, WB Aghina & Dennis Fok (2005) - Forecasting cross-population innovation diffusion: a Bayesian approach - Econometrics
  • Yvonne Everdingen & Eric Waarts (2003) - A multi-country study of the adoption of ERP systems: The effect of national culture
  • Yvonne Everdingen & WB Aghina (2003) - Forecasting the international diffusion of innovations: an adaptive estimation approach
  • Yvonne Everdingen & Berend Wierenga (2001) - Intra-Firm Adoption Decisions: Departmental Adoption of the Common European Currency - Erasmus Research Institute of Management (ERIM)
  • Eric Waarts & Yvonne Everdingen (1999) - Factors Stimulating the Adoption of New Information Systems: Investigating the Shifts along the Adoption Life Cycle
  • Yvonne Everdingen & Berend Wierenga (1999) - Intra-firm adoption and diffusion of innovations, with an application to the common European currency
  • Yvonne Everdingen & WF van Raaij (1998) - Dutch people's attitudes toward the Euro: a trade-off between costs and benefits - ERIM
  • Yvonne Everdingen, PMHM (Paul) Matthyssens & P Pauwels (1997) - Country exit strategies and decision making : an exploratory study among Dutch companies - ERIM
  • RFM Lubbers, AL Bovenberg, FAG Butter, FA Maljers, Roy Thurik, AHEM Wellink & Yvonne Everdingen (1996) - Kijk op Economische Kennis: rapport van de Verkenningscommissie Economische Wetenschappen - Overlegcommissie Verkenningen

  • PA Risseeuw & Yvonne Everdingen (1996) - Sonar, 10 jaar stimulans voor de regionale economie - Vrije universiteit Amsterdam
  • IAW Rijn & Yvonne Everdingen (1996) - Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II - Vrije Universiteit Amsterdam, ESI

  • LPO Kloosterman, J Bunt, F van Eenennaam & Yvonne Everdingen (2004) - Unknown event - Unknown event

  • Yvonne Everdingen (2017) - Organization Science (Journal)
  • Yvonne Everdingen (2008) - International Journal of Technology Management (Journal)
  • Yvonne Everdingen (1998) - International Journal of Research in Marketing (Journal)

  • AThH Pruyn & Yvonne Everdingen (1997) - De consument en de Euro: Over vertrouwen, wantrouwen en het belang van een euro-referentiekader - Euro-seminar "Wilt u in guldens betalen, mevrouw/meneer?" - Rabobank

  • Dennis Fok, Stefan Stremersch & Yvonne van Everdingen (2010) - ERIM Top Article Award

Marketing of New Products

Year
2021
Year Level
master, master, master, master
Course Code
BMME060

Current Topics in Marketing Research

Year
2021
Year Level
master, PhD
Course Code
BERMASC040

IM Research clinic

Level
master
Year
2021
Year Level
master
Course Code
BM-IM-RC

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