Sunniva Ottestad

Asking for help or advice is always seen as better than doing a bad job
Sunniva Ottestad
Sunniva did her internship at the PR/Programming department of WORM in Rotterdam

I am a PR intern at WORM Rotterdam. WORM is a very special organization to work with. It describes its main purpose as being the ‘institute of avant-gardist recreation in Rotterdam’. Because this is a quite broad term, WORM engages in a large diversity of activities, and a busy day-to-day schedule, with new things happening constantly.

At the start of my internship, I was introduced to the difficulties cultural organizations face in terms of having a broad programme that include a wide variety of fields and activities (ranging from talks to club nights to performances). One of these difficulties is miscommunication between the different departments within the organization. One of my tasks was therefore to act as a bridge in communication between the two departments, PR and Programming.

My main position has however been in PR, where I worked with social media; creating awareness of events, as well as updating different websites. One of the more valuable things my internship has taught is to keep your face up, and that people rely on you to do a good job. PR is usually underrated, in the sense that we put in a lot of backstage work, which can only be seen in results such as audience numbers.

I found my internship after talking to some people who had done their internships here before. Also, one of the professors of ESHCC had been in contact with my company coach. I got an email, wrote him and was called in for an interview. The internship has taught me a lot of things; the main one being that PR can be very difficult in such a fast-paced, large organization. Yet, it has also taught me that brainstorming and working together is incredibly helpful, and a lot of fun.

I had the opportunity to do a research internship at ESHCC, so at first I wasn’t sure if I should go to WORM. I am very happy I chose WORM because outside experience is important. I have learnt a lot about myself. One outcome is that I might want to continue my career in the field of academia/research. It has been a very inspiring and different three months, which I wouldn’t have liked to miss. WORM has been great.

My main advice would be to just go for it, the internship itself and the tasks at hand when you start working. You might be unsure, because you have close to no experience, but you have to realize you are there to learn. It is very different from studying! Also: asking for help or advice is always seen as better than doing a bad job.