Teresa de la Hera is a Professor of Persuasive Gaming at Erasmus University. Her expertise is particularly related to understanding how digital games and new media technologies can be used as media for communication and tools for engagement, motivation, and persuasion. She conducts research at the Erasmus Research Centre for Media, Communication and Culture where she is member of the Research Cluster Gaming Matters. She is author of the book Digital Gaming and the Advertising Landscape, published by Amsterdam University Press.
She teaches in IBCoM, the International Bachelor's programme in Communication and Media as well as in the international MA Media and Bussiness. Please, visit her website (www.teresadelahera.org) for more detailed information about research and teaching.
Before joining the Department in September 2017, she was a Post-doctoral Researcher and Lecturer at the Department of Media and Culture Studies at Utrecht University. As a Post-doctoral researcher, she was a member of the NWO funded research project "Persuasive Gaming in Context" (www.persuasivegaming.nl) in which she explored the potential of digital games as media for persuasion.
Teresa started her academic career at the University of Santiago de Compostela in Spain in 2006 where she conducted research in the fields of new media and serious games. In 2010 she was a visiting PhD Candidate at the University of Amsterdam, where she spent four months under the supervision of Professor Jan Simons. Later on, in 2011, she moved to the Netherlands where she obtained an International PhD Fellowship to finish her PhD “Persuasive Structures in Advergames” at Utrecht University. Her thesis has been awarded as the Best Academic Work in the Field of Media Studies by the Consell de l’Audiovisual de Catalunya (Spain) in 2013.
She holds a BA in Journalism (track: Digital Journalism), a BA in Audiovisual Communication (track: Direction and Screenplay), and an MA in Communication and Advertising.
A.P. Alencar & T. De La Hera (2018). Mediating Intercultural Integration through Collaborative Video Games. In G. Sukthankar, K. Lakkaraju & R.T. Wigand (Eds.), Social Interactions in Virtual Worlds. Cambridge: Cambridget University Press
T. De La Hera, X. López García, X. Pereira Fariña & I. Portilla Manjón (2010). An Index to Calculate the Level of Convergence of a Medium. The Spanish case. In Proceedings 3rd European Communication Conference of ECREA. Hamburg (Germany): University of Hamburg
T. De La Hera (2009). The Advergame. A Proposal for the Analysis of its Discourse. In Proceedings 6º Sopcom Conference. Lisbon, Portugal: Universidade Lusófona de Humanidades e Tecnologias
T. De La Hera (2009). Análisis Comparativo del Uso y Aprovechameinto de las Potencialidades de la Web 2.0 en los Portales de las Principales Ciudades de Galicia (Comparative Analysis of the Use of the Potential of the web 2.0 by the Websites of the Main Galician Cities). In Proceedings IX Congreso de Comunicación Local. Barcelona, Spain: Universitat Jaume I
M. Limia Fernández, X. López García, T. De La Hera, X. Pereira Fariña & C. Toural Bran (2009). Databases: Touchstone for the Quality Journalism and the Academic Research. In Proceedings IAMCR Conference on Human Rights an Communication. Ciudad de México: Universidad Autónoma de la Ciudad de México
T. De La Hera (2019, juli 27). Setting up and conducting the co-design of an intergenerational digital game: A state-of-the-art literature review. Orlando, Florida, 21st International Conference on Human-Computer Interaction,.
T. De La Hera (2018, november 1). Keynote: Advertising through digital games: Looking beyond simulations of products and services. Antalya, Turkey, 3rd International Media Studies Symposıum.
T. De La Hera (2014). Workshop: Challenges of Persuasion through Digital Games. Summerschool Identity and Interdisciplinarity in Games and Play Research, Utrecht University: (2014, augustus 27).
T. De La Hera (2014). Best academic work - Persuasive Structures in Advergames (PhD Thesis). Consell de l’Audiovisual de Catalunya. XXVI Edition of the CAC Awards for Research on Audiovisual Communication: Barcelona, Spain (2014, december 15). Wetenschappelijk.
D.D. Dumitrica, A.G. Fokkema, A.M.M. Hermans, A. Paz Alencar, T. De La Hera, R. Mittal & M.C.M. Sommier (2020, april 4). Seven changes to brace for after the Corona virus crisis. . Retrieved Dec 23, 2020, from https://theconversation.com/leading-an-online-social-movement-requires-offline-work-132618