PhD Defence: Yadi Yang

Motivated Retirement: Goals, Regulatory Focus, and Pension Decision-making

We are pleased to share that the PhD defence of Yadi Yang, a member of our Full-time PhD Programme, will be taking place soon. Join us to celebrate this important milestone.

PhD student
Yadi Yang
Promotor
Prof. dr. Bas Donkers
Promotor
Prof. dr. Onno Steenbeek
Date
Thursday 2 Jul 2026, 13:00 - 14:30
Type
PhD defence
Location

Senate Hall (Senaatszaal), Erasmus Building

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Abstract

As countries worldwide shift from traditional workplace pensions to individual retirement plans, everyday people must now make complex financial choices. This dissertation uses behavioral insights to look at how a person's life goals and personal motivations shape their retirement decisions.

Specifically, the research looks at three areas:

Investment choices: People with ambitious, growth-oriented goals are much more likely to choose riskier, high-reward investment products for their retirement savings.

Retirement timing: Individuals who are highly focused on leisure and personal growth tend to retire earlier, even if it means accepting a permanent cut to their monthly pension income.

Sustainable investing: Personal motivations dictate whether people prefer to invest in funds that actively support positive causes (like green energy) or funds that simply block harmful industries (like tobacco).

Together, these findings show that retirement choices are not just driven by logic or math, but by deeply personal motivations. By understanding what truly drives people, pension providers and policymakers can design retirement systems that are easier to navigate. This will help individuals make choices that truly align with their personal goals and secure their financial future.

More information

The PhD defence will start at exactly 13:00. The doors will then be closed. Latecomers may access the hall via the fourth floor.

The livestream link will be shared a few days before the defence.

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