Is this the programme you're looking for?
This challenging programme transforms creative vision into data-driven marketing strategy. You will learn to understand customer behaviour, craft compelling market strategies, and drive business growth by applying advanced analytics and strategic thinking in a business context. The curriculum integrates marketing strategy, customer experience, and customer insights—reflecting how modern marketing creates value.
Practical information
- Type
- Master
- Degree
- MSc
- Mode of study
- Full-time
- Instruction language
- English
- Duration
- 1 year
- Study points (EC)
- 60
- Location
- Campus Woudestein
- Start date
- September
- Application Deadline (EEA)
- 1 May
The study programme in a nutshell
Erasmus School of Economics is home to Europe’s top-ranked marketing science group, known for its academic excellence and strong industry connections. You will benefit from research-driven teaching, hands-on learning with real companies, and a global alumni network. Rotterdam’s strategic location and innovative spirit make it the ideal place to specialise in Marketing within Economics and Business.
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Career opportunities after graduation
Graduates from our programme are making significant contributions across various types of companies today, be it multinationals, consulting firms, start-ups, or any other kind of organisation. Whether you want to work in the Netherlands or abroad, your skills and insights from this marketing master's programme will be in high demand.
