A master programme that transforms creative vision into data-driven marketing strategy
The marketing specialisation within the MSc Economics and Business equips you with the skills to understand customer behaviour, craft compelling market strategies, and drive business growth through evidence-based decision-making. This programme focuses on three pillars that reflect how modern marketing creates value:
- Marketing Strategy – Strategic thinking that drives competitive advantage
- Customer Experience – Understand and design meaningful and impactful customer journeys
- Customer Insights – Using advanced analytics to uncover patterns and opportunities
Rather than treating these as separate subjects, you will learn to integrate them so you will be able to achieve and sustain strong market presence. This integrated approach sets our programme apart.
Erasmus University has the best marketing science group in Europe based on academic output, read it on MKTBIG15
Is this the right programme for you?
This programme is a strong fit if you:
- Are eager to turn creative ideas into real-world marketing strategies
- Want to understand customer decision-making, and how to influence decisions
- Are excited by the challenge of combining data analysis with strategic thinking
- Thrive in collaborative, fast-paced environments
- Are motivated to make a measurable impact on business performance
To succeed, you will need curiosity, creativity, and a strong analytical mindset.
Why study marketing in Rotterdam?
Our marketing group is top-ranked, which ensures that you will learn from award-winning, research-driven faculty who publish in the best marketing journals, and from experienced industry professionals who connect students with the business world—from startups to Fortune 500 brands.
You will benefit from:
- A curriculum grounded in both academic rigour and real-world relevance
- Professors who publish in top journals and bring practical insights into the classroom
- Frequent interaction with companies through guest lectures, workshops, and case studies
- A strong alumni network of thousands of marketing professionals leading teams across Europe and beyond
- Global recognition, with an Erasmus degree that opens doors across Europe and beyond
- Rotterdam’s strategic location and innovative spirit place you at the heart of international business and entrepreneurship
This study gave me the best possible preparation for working in the marketing field.
This master enabled me to think practically and see which issues real marketers face.
This master provided a solid footing from which I have benefitted during my career.
