Programme overview

Marketing Management

International faculty at Rotterdam School of Management, Erasmus University teaching students on the MSc in Marketing Management programme are able to demonstrate marketing strategies and tactics that influence business decisions.

A deep understanding of such marketing issues leads to successful ideas and strategies for driving business performance.

RSM's MSc in Marketing Management studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study programme at a university with a strong international reputation in marketing teaching and research. First career steps include account manager, media planner or advertising strategist.

Rotterdam School of Management, Erasmus University is ranked as a top 10 player by the Financial Times European Masters in Management list. It has the widest selection of one-year MSc programmes in the Netherlands and is located in a city with a truly international flavour.


Core courses:

  • Consumer Behaviour
  • Consumer Marketing Research
  • Thesis Topic Development
  • Marketing Strategy
  • Marketing Strategy Research
  • MM Thesis Clinic
  • Thesis

Brand & Product Management elective track:

  • Advertising and Communication
  • International Product Management
  • Choice Architecture
  • Neuromarketing
  • Marketing of New Products
  • Pricing: Creating and Capturing Value
  • Customer Centricity
  • Brand Development
  • Customer Experience Management
  • Sales Force Leadership
  • Noise

Digital Marketing & Analytics elective track:

  • Marketing Analytics
  • Neuromarketing
  • Big Data Analytics for Marketing Insight
  • Pricing: Creating and Capturing Value
  • Online Customer Behaviour in the Age of Disruption
  • Digital Footprints of Consumer Preferences
  • Sales Force Leadership
  • Noise

Read more about: Curriculum Master in Marketing Management.

Mode of education

In addition to lectures, you will work in small groups on business cases and assignments. Many of the exercises are carried out in teams. Skills training, presentations, visiting lecturers and practitioners are all part of the curriculum. In order to graduate you will be trained in analytical and research skills and must write an individual thesis on a topic of your choice.

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