Why this programme

Marketing Management

We offer:

  • comprehensive insights into consumer behaviour, and practical tactics for integrating this knowledge into solid marketing strategies;
  • focus on a key functional area as an excellent preparation for a top management role;
  • mix of lectures, case studies, group work, simulations and experiential learning;
  • intensive collaboration with practitioners outside the classroom.

You will

  • learn how marketing management drives company performance;
  • gain insights into consumer behaviour;
  • develop strategies and tactics that ensure the success of products and services;
  • learn to find and maintain a strategic fit between the organisation and its changing environment;
  • develop the skills for a successful career;

...and gain an MSc in Marketing Management.

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