Why this programme

Marketing Management

We offer:

  • comprehensive insights into consumer behaviour, and practical tactics for integrating this knowledge into solid marketing strategies
  • focus on a key functional area as an excellent preparation for a top management role
  • mix of lectures, case studies, group work, simulations and experiential learning
  • opportunity to network and learn with business practitioners in guest lectures. 

You will

  • learn how marketing management drives company performance
  • gain insights into consumer behaviour
  • develop strategies and tactics that ensure the success of products and services
  • learn to find and maintain a strategic fit between the organisation and its changing environment
  • develop the skills for a successful career
  • gain an MSc in Marketing Management.

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