We offer:
- comprehensive insights into consumer behaviour, and practical tactics for integrating this knowledge into solid marketing strategies;
- focus on a key functional area as an excellent preparation for a top management role;
- mix of lectures, case studies, group work, simulations and experiential learning;
- intensive collaboration with practitioners outside the classroom.
You will
- learn how marketing management drives company performance;
- gain insights into consumer behaviour;
- develop strategies and tactics that ensure the success of products and services;
- learn to find and maintain a strategic fit between the organisation and its changing environment;
- develop the skills for a successful career;
...and gain an MSc in Marketing Management.
