dr. (Esther) E Rozendaal

dr. (Esther) E Rozendaal
Associate professor Erasmus School of Social and Behavioural Sciences Behavioural Change
Location
Burg. Oudlaan 50, Rotterdam
Room
T19-15
Email
rozendaal@essb.eur.nl
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Profile

Esther Rozendaal is associate professor of Communication and Behavioural Change and member of the Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing.

In 2020, she was awarded a prestigious Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, the MediaMovez team will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.

Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.

From Science to Society

Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).

Bio
Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.

  • Suzanna Opree & Esther Rozendaal (2015) - The advertising literacy of primary school aged children - doi: 10.1007/978-3-658-08132-4 - Springer Fachmedien
  • Moniek Buijzen, Esther Rozendaal & SM de Droog (2014) - Food marketing and child health - Nordicom
  • E A Van Reijmersdal, Esther Rozendaal & Moniek Buijzen (2012) - Brand prominence in advergames: Effects on children's explicit and implicit memory - Springer Gabler

  • Suzanna Opree & Esther Rozendaal (2015) - The advertising literacy of primary school aged children - Springer Fachmedien

  • Suzanna Opree, S Petrova & Esther Rozendaal (2019) - Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria

Edux Onderwijspartners

Start date approval
September 2020
End date approval
September 2023
Place
ULVENHOUT
Description
Lid klankbordgroep digitale geletterdheid

Nationale Opleiding MediaCoach

Start date approval
September 2020
End date approval
September 2023
Place
AMSTERDAM
Description
Gastcollege thema media empowerment

Nationale Opleiding MediaCoach (NOMC)

Start date approval
September 2020
End date approval
September 2023
Place
AMSTERDAM
Description
Gastcollege thema media empowerment

3.1 Pos. behavior change in digital age

Year
2021
Course Code
FSWP-MINOR-8A

Communicating your research: lessons fro

Year
2021
Course Code
ISS-EGSH-EXGS065

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