prof.dr. (Esther) E Rozendaal

Biography

Esther Rozendaal is full professor of Digital Resilience and co-lead of the Erasmus Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing. Her research focuses on the empowerment of children and young people as resilient participants in today's digital society. Rozendaal and her team work closely with children and young people, young creators, parents, schools, youth workers and various organisations with a shared interest in the digital resilience of young media users and creators. In this way, they aim to contribute to solutions that enable children and young people to cope with the opportunities and risks of digital media, now and in the future.

In 2020, she was awarded a Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, they will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.

Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.

From Science to Society

Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).

Bio

Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.

Erasmus School of Social and Behavioural Sciences

Full professor | Behavioural Change
Email
rozendaal@essb.eur.nl

Work

  • Esther Rozendaal (4 December 2023) - Research from University of Amsterdam Yields New Findings on Communication and Mass Media (Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?)

Bitescience

Start date approval
January 2024
End date approval
January 2027
Place
AMSTERDAM
Description
Oprichter Bitescience.com- wetenschapscommunicatie

Meta

Start date approval
January 2024
End date approval
January 2027
Place
AMSTERDAM
Description
Lid Meta EU Youth Network experts group

NICAM

Start date approval
January 2024
End date approval
January 2027
Place
HILVERSUM
Description
Lid Klachtencommissie Kijkwijzer

Netwerk Mediawijsheid

Start date approval
January 2024
End date approval
January 2027
Place
HILVERSUM
Description
Lid Wetenschappelijke Raad

ChatLicense

Start date approval
January 2024
End date approval
December 2024
Place
ROTTERDAM
Description
Lid adviescommissie ChatLicense app

Edux

Start date approval
January 2024
End date approval
December 2024
Place
EINDHOVEN
Description
Advies Digitalig programma dgitale geletterdheid

4.5 Thesis Pedagogical Sciences

Year
2024
Course Code
FSWE-M070

News regarding prof.dr. (Esther) E Rozendaal

Kids and smartphones: 'It's a kind of Wild West. Guidance is desperately needed'

Children often get their first smartphone at primary school. This brings many challenges. EUR alumnus Marjolein van Tilburg offers a solution.
Student sits the in lecture bench with smartphone.

As a parent, also ask your children: 'How was your day online?'

Researchers Esther Rozendaal and Chiara de Jong will speak at the Leven Lang Leren Festival about the opportunities and risks of children's online world.
Portrait picture of researchers Chiara de Jong and Esther Rozendaal at the campus

Grant for research on the role of social media in health disparities among youth

Does social media contribute to health disparities among youngsters? That is what Esther Rozendaal will research with a Rotterdam consortium over the next years

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