dr. (Esther) E Rozendaal


Esther Rozendaal is associate professor of Communication and Behavioural Change and member of the Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing.

In 2020, she was awarded a prestigious Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, the MediaMovez team will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.

Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.

From Science to Society

Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).

Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.

Erasmus School of Social and Behavioural Sciences

Full professor | Behavioural Change
Burg. Oudlaan 50, Rotterdam


4.5 Thesis Pedagogical Sciences

Course Code

News regarding dr. (Esther) E Rozendaal

Esther Rozendaal appointed to the Chair Digital Resilience

Research into what children and young people need to cope with changing digital opportunities & threats and the role media literacy plays in this regard

Digital media and young people's well-being: The Movez Network aims to empower the next generation

With their website, Movez Network seeks to connect with society to help the next generation become smart, healthy and happy media users.

Research on online hurtful behaviour: "Even if children think certain things go far, the fear of getting nasty reactions themselves is greater"

Online hurtful behaviour is increasingly common. Research by Esther Rozendaal and Chiara de Jong shows that people don't always stand up for the victims.

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