Esther Rozendaal is associate professor of Communication and Behavioural Change and member of the Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing.
In 2020, she was awarded a prestigious Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, the MediaMovez team will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.
Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.
From Science to Society
Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).
Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.
Erasmus School of Social and Behavioural Sciences
- Burg. Oudlaan 50, Rotterdam
- Esther Rozendaal, Thabo van Woudenberg, Eveline Crone, Kayla Green, Suzanne van de Groep, Rebecca de Leeuw, Sophie Sweijen & Moniek Buijzen (2021) - Communication and COVID-19 physical distancing behavior among Dutch youth - Health Psychology Bulletin, 5 (1), 81-102 - doi: 10.5334/hpb.33
- Moniek Buijzen, Doeschka Anschütz, Rebecca N.H. de Leeuw, Daniëlle N.M. Bleize, Anne J.C. Sadza, Simone M. de Droog, Esther Rozendaal & (2021) - Behind the policy frontline in the Netherlands during the Corona crisis - Journal of Children and Media, 15 (1), 49-54 - doi: 10.1080/17482798.2020.1858899 - [link]
- Esther Rozendaal, E A Van Reijmersdal & M J van der Goot (2021) - Children’s perceptions of sponsorship disclosures in online influencer videos - doi: 10.1007/978-3-658-32201-4
- R W Hoek, Esther Rozendaal, H T van Schie & Moniek Buijzen (2020) - Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility - Media Psychology, 25 (1), 51-81 - doi: 10.1080/15213269.2020.1856685 - [link]
- R W Hoek, Esther Rozendaal, H T van Schie & Moniek Buijzen (2020) - Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old - Media Psychology - doi: 10.1080/15213269.2020.1817090 - [link]
- Suzanna Opree, S Petrova & Esther Rozendaal (2020) - Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria - Journal of Children and Media, 14 (2), 141-157 - doi: 10.1080/17482798.2019.1644359 - [link]
- Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie, Eva A. Van Reijmersdal & Moniek Buijzen (2020) - Testing the effectiveness of a disclosure in activating children's advertising literacy in the context of embedded advertising in vlogs - Frontiers in Psychology, 11, 451 - doi: 10.3389/fpsyg.2020.00451
- Suzanna Opree, S Petrova & Esther Rozendaal (2019) - Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria
- M J van der Goot, Esther Rozendaal, Suzanna Opree, P E Ketelaar & E G Smit (2016) - Media generations and their advertising attitudes and avoidance: A six-country comparison - International Journal of Advertising, 37 (2), 289-308 - doi: 10.1080/02650487.2016.1240469 - [link]
- Esther Rozendaal & J Bartels (2016) - Redactioneel [Etmaal-themanummer] - Tijdschrift voor Communicatiewetenschap (print), 44 (4), 296-297