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EUC Middle East Seminar on Syria

Tuesday, 24 January 2017

Erasmus University College is hosting a Middle East seminar on Syria: Syria: the search for an elusive peace, on Thursday 2 February. The main speaker at this event is Koos van Dam, a distinguished Dutch diplomat and academic.

Brain scans reveal what makes a TV advert effective

Friday, 20 January 2017

What is it about a TV advert that triggers people to find the product online? Scanning consumers’ brains has allowed Linda Couwenberg of Rotterdam School of Management, Erasmus University (RSM) to discover that a TV advert works best when it both highlights a product’s functional benefits and triggers the viewer’s imagination. This particular combination of elements activates specific parts of the viewer’s brain most intensely, she found, which makes the advert more effective.

Film tourism, psychiatry and black rebels in Studio Erasmus

Tuesday, 17 January 2017

This month, Studio Erasmus, the monthly talk show of Erasmus University about science and current affairs, is all about the International Film Festival Rotterdam (IFFR). On Tuesday 31 January, during the special IFFR edition (in English!), the theme will be film.

Thursday, 2 February 2017

EUC Middle East Seminar on Syria

Syria: the search for an elusive peace. With main speaker Koos van Dam, a distinguished Dutch diplomat and academic.

Thursday, 16 February 2017

Global Redistribution and the Challenges of Externally Financing Social Policy and Development

The first international symposium of the AIDSOCPRO (Aiding Social Protection: the Political Economy of Externally Financing Social Policy in Developing Countries) research project.