Strategy Consulting

Learn to think as the top strategy consultants and develop your skills in a real live consultancy project  

Name of minor: Strategy Consulting
Code: MINRSM022
Teaching language: English
Offered by: Rotterdam School of Management, Erasmus University (RSM); Department of Strategic Management and Business Environment
Other programmes which are contributing to the minor: not applicable
Access: See admissions matrix


Can I learn the approach of the world’s best strategy consulting firms? Is strategy consulting something for me? What is important to know when working with strategy consulting firms? To help you, this minor course provides you with a practical multi-level introduction to strategy consulting:

  • the consultancy phenomenon,
  • the industry,
  • the firms,
  • the client projects.

This minor combines class room workshops and a real live field consulting project. In the workshops you will discuss real world strategy consultancy cases and other relevant topics. Moreover, you will work on real world consultancy assignments (among others with guests from strategy consulting firms). In a real live field project you will work with a small team of fellow students on an actual consultancy case for a client. This minor is relevant for you if you are considering a career in (strategy) consulting, but you will also benefit from the knowledge and skills you will develop in this minor if you pursue other careers. 

Learning objectives:
After successfully completing this minor, you can:

  • Apply the methods and techniques of the world’s best strategy consulting firms
    • Identify the real question of the client
    • Structure and analyze complex strategic issues of clients
    • Develop and verify hypotheses about strategies
    • Create recommendations with convincing argumentation
  • Assess and manage client-relationships
  • Assess strategies and business models of strategy consulting firms
  • Evaluate competitive developments in the strategy consulting industry
  • Reflect on a real live strategy consultancy experience

Specific characteristics:
The lecturers of this minor, Dr Marc Baaij and Dr Jacomijn Klitsie, have rich practical experience with strategy consulting. They have worked for leading strategy consulting firms, respectively, The Boston Consulting Group (BCG) and Roland Berger Strategy Consulting. Currently they combine academic education and research with strategy consulting on the side. The lecturers will share their experience of real world strategy consulting to support you with your field project and help you develop the relevant knowledge and skills. You do not need prior knowledge of strategy consulting or strategic management to participate in this minor.


Maximum number of students that can participate in the minor: 40
Minimum number of students that can participate in the minor: 20

Overview modules:

Module 1: Understanding Strategy Consulting

  • ECTS: 5
  • Content: This module provides a multi-level introduction to strategy consulting.
    • The strategy consulting phenomenon: You will learn: (i) what strategy consulting really is, (ii) the origin and development of strategy consulting, and (iii) the reasons firms have for hiring strategy consultants as well as the results and risks of strategy consulting.
    • The strategy consulting industry: You will get an overview of the industry. You will learn about the development of the competitive landscape, including the ongoing disruption by new business models. You will also explore the relationships between strategy consulting and macro-economic and geo-political developments.
    • The strategy consulting firms: You will get in-depth insight in the value-adding and support activities and the leadership of strategy consulting firms. In particular we shall pay attention to recruitment and career development in strategy consulting. 
  • Teaching method: Workshops by RSM lecturers and by strategy consulting firms, case discussions, presentations, and small team-based assignments  
  • Teaching materials: Baaij, M.G. (2014). An introduction to management consultancy. SAGE: London. ISBN: 9781446256138. additional literature and case studies
  • Contact hours: 36 (12 workshops)
  • Offered by: RSM, Erasmus University; Department of Strategic Management and Business Environment

Module 2: Conducting Strategy Consulting (incl. real live project)

  • ECTS: 10
  • Content: This module provides a step-by-step introduction to the approach of the world’s best strategy consulting firms. In a series of (guest) workshops, you will learn the methods and techniques of the top firms: from identifying and analyzing the client’s real strategic issue to presenting and defending your advice to the client and other stakeholders. We show you how to integrate the best practices of strategy consulting with the most recent insights from academic research. We will illustrate this with real world cases and provide you with challenging assignments to practice your skills. Most importantly, you will conduct with a small team a live consultancy field project for a real client. During the project, the lecturers will coach you in a small-scale setting. In a series of coaching sessions we guide you, provide feedback and function as soundboard. This module will give you a great learning opportunity to experience the real world challenges of strategy consulting!
  • Teaching methods: Experiential team-based learning (field project), personal coaching, presentations, discussions and reflection. 
  • Teaching materials: Baaij, M.G. (2014). An introduction to management consultancy. SAGE: London. ISBN: 9781446256138.
  • Contact hours: 36 (12 workshops)
  • Programme offering the module: RSM, Erasmus University; Department of Strategic Management and Entrepeneurship


Method of examination:

  • Written, closed book, open questions, individual exam about module 1 and 2.
  • Team-based consultancy report solely about the field project.

Composition of final grade:
The exam accounts for 67 %. The consultancy report determines the remaining 33 %. The closed book exam must be closed with a grade of 5,5 or higher.

You will receive feedback on your consultancy report. Everybody will receive written feedback. In the workshops we provide additional feedback on a face-to-face basis. .

Contact information

Contact person:
Dr. Marc Baaij 
Room: Mandeville, T7-23


Faculty website:
Minor website RSM

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