What does this study entail?
Both high art and popular culture are seeking to redefine their role in society. Artists, producers and the sector as a whole are repositioning themselves and adapting their marketing strategies in a cultural landscape where entertainment, leisure and status are increasingly being commodified within an extremely competitive and ever-changing market.
Thanks to digitalisation, the public now has access to an endless variety of cultural products and is able to critique, adapt and share them. Globalisation is blurring the boundaries between countries, regions and cultural spheres, whilst at the same time government policy is increasingly characterised by a laissez-faire mentality, leading to substantial cuts in arts funding. During the Arts, Culture & Society master specialisation, you will learn the skills to analyse and address these challenges.
Is this the right programme for you?
Today’s arts and culture sector calls for professionals with qualities such as entrepreneurial innovation, creativity, critical analysis, commitment and an inquisitive mind. Do you see yourself developing in these areas? We will teach you long-term thinking and strategic skills at a senior management level, which stem from an understanding of the ‘why’ behind motivations, the consumption of art, cultural movements, taste and more. The Arts, Culture and Society master specialisation equips you with the skills to turn opinions into facts, ideas into research, evaluate policy and understand the social environment based on evidence rather than anecdotes.
Five reasons to study Arts, Culture and Society at the EUR
- You will be trained to envision new possibilities and develop innovative models for the organisation of arts and culture using cutting-edge insights on policy, marketing, audiences, and education;
- An enthusiastic team of lecturers supports the students, guaranteeing intensive and individual guidance;
- The master specialisation offers numerous career possibilities in cultural organisations and cultural policy;
- According to Times Higher Education, EUR ranks among the 125 most international universities worldwide This means encountering lecturers and students from all over the world;
- Studying in Rotterdam places you in a vibrant, dynamic metropolis that is continuously evolving. Sparkling skyscrapers, an impressive port, hip restaurants and food markets, renowned museums, special attractions, and awesome festivals are the direct of the “can do” mentality of the people of Rotterdam.
