What does this study entail?
Entrepreneurial innovation. Creative, critical analysis. Engagement and exploration. Such are the indispensable attributes of professionals in the modern arts and culture sector. As both high art and popular culture are redefining their respective, and increasingly concomitant, role in society. Artists, producers, and industries are repositioning and re-marketing themselves in a culture where leisure is an emergent commodity within an intensely competitive and changing market.
Digitisation currently allows audiences to access, criticise, alter and communicate an endless variety of cultural products. Globalisation blurs boundaries between nations, regions, and cultural fields. Meanwhile, government policy is increasingly characterised by a laissez-faire mentality resulting in major subsidy cutbacks for the arts. During the master specialisation Arts, Culture and Society, you will learn the skills to analyse and tackle these challenges.
Is this the right programme for you?
The modern arts and culture sector asks for professionals with indispensable attributes such as entrepreneurial innovation, creative, critical analysis, engagement, and exploration. Do you see yourself become one?
We teach you long-term, higher management thinking and strategy skills that come with understanding the “why” behind motivations, consumption, cultural movements, taste, and more. Arts, Culture and Society gives you the tools to transform opinions into facts, ideas into research, test policies, and understand the social environment through evidence rather than anecdote.
Five reasons to study Arts, Culture and Society at the EUR
- You are trained to envision new possibilities and establish new models for the organisation of arts and culture using cutting-edge insights on policy, marketing, audiences and education;
- an enthusiastic team of lecturers supports the students, guaranteeing intensive and individual guidance;
- the master specialisation offers endless career possibilities in cultural organisations and cultural policy;
- according to Times Higher Education, EUR is one of the 125 most international universities of the world. This means encountering lecturers and students from all over the world;
- studying in Rotterdam means studying in a young, dynamic metropolis which keeps developing rapidly. Sparkling skyscrapers, an impressive port, hip restaurants and food markets, renowned museums, special attractions and awesome festivals are the direct of the “can do: mentality of the people of Rotterdam. Making Rotterdam the perfect case study for upcoming tourism.