Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways of changing behaviour. Moniek Buijzen studies how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum. See the Movez lab page for ongoing projects, follow the Movez Network for the most recent updates.
Buijzen and her team investigate how health campaigns for youth can be disseminated more effectively, via peer influencers in the online social network. Using innovative data-analytic technologies, the SocialMovezteam will reveal how online social network campaigns can be optimized, while safeguarding youth’s privacy and autonomy.
Building bridges with a blended team science approach In her work, Buijzen aims for a continuous interaction between the development of theory, methodological advances, and innovative technological applications. Her team science approach is interdisciplinary, uniting elements from the fields of social sciences, health sciences, computer sciences, and law. The interdisciplinary Movez Network connects research, education and society, resulting in a blended team science approach.
Buijzen is also actively involved in forging links between science and practice.Together with her colleague Esther Rozendaal she established the accessible and appealing online knowledge portal Bitescience.com.
Bio Buijzen (1973) received her doctorate at the University of Amsterdam in 2003, where she subsequently worked as an assistant and associate professor. From 2012 to 2019, she was professor and chair of the Communication Science department of Radboud University’s Behavioural Science Institute. In 2019 she received a prestigious Vici grant from the Dutch Research Council (NWO) for a 5-year research project 'SocialMovez: Effective and responsible health campaigns for adolescents using online social networks.' Buijzen had previously received an NWO Veni (2003), a Vidi (2008), and a Consolidator Grant from the European Research Council (ERC). Her work has been recognised with awards from the International Communication Association, the International Conference on Research in Advertising, and the Child and Teen Consumption Conference.