prof.dr. (Moniek) MA Buijzen

prof.dr. (Moniek) MA Buijzen
Full professor Erasmus School of Social and Behavioural Sciences Behavioural Change
Burg. Oudlaan 50, Rotterdam
Back to overview


Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways of changing behaviour. Moniek Buijzen studies how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum. See the Movez lab page for ongoing projects, follow the Movez Network for the most recent updates. 

Buijzen and her team investigate how health campaigns for youth can be disseminated more effectively, via peer influencers in the online social network. Using innovative data-analytic technologies, the SocialMovez team will reveal how online social network campaigns can be optimized, while safeguarding youth’s privacy and autonomy.

Recent publications and preregistrations

Building bridges with a blended team science approach
In her work, Buijzen aims for a continuous interaction between the development of theory, methodological advances, and innovative technological applications. Her team science approach is interdisciplinary, uniting elements from the fields of social sciences, health sciences, computer sciences, and law. The interdisciplinary Movez Network connects research, education and society, resulting in a blended team science approach.

Buijzen is also actively involved in forging links between science and practice.Together with her colleague Esther Rozendaal she established the accessible and appealing online knowledge portal

Buijzen (1973) received her doctorate at the University of Amsterdam in 2003, where she subsequently worked as an assistant and associate professor. From 2012 to 2019, she was professor and chair of the Communication Science department of Radboud University’s Behavioural Science Institute. In 2019 she received a prestigious Vici grant from the Dutch Research Council (NWO) for a 5-year research project 'SocialMovez: Effective and responsible health campaigns for adolescents using online social networks.' Buijzen had previously received an NWO Veni (2003), a Vidi (2008), and a Consolidator Grant from the European Research Council (ERC). Her work has been recognised with awards from the International Communication Association, the International Conference on Research in Advertising, and the Child and Teen Consumption Conference.

  • Moniek Buijzen & E Rozendaal (2012) - De jonge consument - Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC

  • E Rozendaal, EA van Reijmersdal & Moniek Buijzen (2019) - Children's understanding of persuasion - Wiley-Blackwell
  • RNH de Leeuw & Moniek Buijzen (2017) - Can media contribute to happiness in children and adolescents? - Peter Lang
  • Moniek Buijzen, E Rozendaal & SM de Droog (2014) - Food marketing and child health - Nordicom
  • Moniek Buijzen (2014) - The family's role in children's interpretation of advertising - Palgrave Macmillan UK
  • Moniek Buijzen, Esther Rozendaal & SM de Droog (2014) - Food marketing and child health - Nordicom
  • Moniek Buijzen, E Rozendaal & EA van Reijmersdal (2013) - Media advertising and consumerism: How children and adolescents understand and resist persuasive messages - Routledge
  • E A Van Reijmersdal, Esther Rozendaal & Moniek Buijzen (2012) - Brand prominence in advergames: Effects on children's explicit and implicit memory - Springer Gabler
  • EA van Reijmersdal, E Rozendaal & Moniek Buijzen (2012) - Brand prominence in advergames: Effects on children's explicit and implicit memory - Springer Gabler
  • Moniek Buijzen & PM Valkenburg (2012) - The intended and unintended effects of advertising on children - doi: 10.1002/9781444361506.wbiems132 - Wiley-Blackwell
  • Moniek Buijzen (2010) - Hoe ouders de strijd met de commercie kunnen aangaan - Lannoo Campus
  • Moniek Buijzen (2008) - Advertising: Responses across the life span - doi: 10.1002/9781405186407.wbieca027 - Blackwell
  • PM Valkenburg & Moniek Buijzen (2008) - Fear responses to media entertainment - Wiley-Blackwell
  • PM Valkenburg & Moniek Buijzen (2007) - Advertising, Purchase Requests and - Sage
  • Moniek Buijzen & PM Valkenburg (2007) - Advertising, Intended vs. Unintended Effects of - Sage
  • Moniek Buijzen & PM Valkenburg (2007) - Advertising, Parent-Child Conflict and - Sage
  • Moniek Buijzen (2007) - Commercie in de jeugdcultuur: vette verleiders en weerbare kinderen - Amsterdam University Press
  • Moniek Buijzen & PM Valkenburg (2007) - Purchase Influence Attempts - Sage
  • Moniek Buijzen & PM Valkenburg (2004) - Een model voor de effecten van televisiereclame op kinderen - [link] - De Vrieseborch

  • Moniek Buijzen (2021) - Media Psychology (Journal)
  • Moniek Buijzen (2020) - Journal of Children and Media (Journal)

  • MA (Moniek) Buijzen (2021) - Senior Scholar Award
  • Suzanna Opree, E. A. Van Reijmersdal & M.A. Buijzen (2017) - Emerald literati award for highly commended article in European Journal of Marketing
  • E.A. van Reijmersdal, Suzanna Opree & M.A. Buijzen (2016) - Top paper award of the Children, Adolescents and the Media Division of the International Communication Association


Start date approval
February 2020
End date approval
February 2023

Radboud Universiteit

Start date approval
February 2020
End date approval
February 2023

RIVM CoronaGedragsUnit

Start date approval
May 2020
End date approval
May 2023
Wetenschappelijke adviesraad (WAR)

NICAM Kijkwijzer

Start date approval
May 2021
End date approval
May 2024
wetenschappelijke adviesraad

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes