prof.dr. (Moniek) MA Buijzen


Moniek Buijzen is professor of communication and change and Erasmus professor AI in Society. She is academic lead of the Movez network, the Erasmus Initiative Societal Impact of AI (AiPact), and the health sector of the nationwide program Public Values in the Algorithmic Society (algosoc). She is proud partner in the radical art-science-society collective AICON.

Movez Network | bitescience | AiPact | algosoc | AICON

Digital technology and positive change
Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways to change. Moniek Buijzen studies how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum. 

In the current SocialMovez project, Buijzen and her team investigate how health campaigns for youth can be disseminated more effectively, via peer influencers in the online social network. Using innovative data-analytic technologies, the SocialMovez team will reveal how online social network campaigns can be optimized, while safeguarding youth’s privacy and autonomy. See Movez Network LinkedIn for updates.

Recent publications and preregistrations

Building bridges with an ecosystems approach
In her work, Buijzen aims for a continuous interaction between the development of theory, methodological advances, and innovative technological applications. Her team science approach is interdisciplinary, uniting elements from the fields of social sciences, health sciences, computer sciences, and law. The transsectoral programs Movez Network and AiPact bring together research, education, arts, and society--rooted in an inclusive and collaborative, symbiotic ecosystems approach.

Buijzen actively engages in forging links between science and society. Together with her colleague Esther Rozendaal she established the accessible and appealing online knowledge portal With partners from art and society, she ignited the inspirational and inclusive AICON movement, cocreating the conditions of AI in society with citizens, artists, and academics.

Buijzen (1973) received her doctorate at the University of Amsterdam in 2003, where she subsequently worked as an assistant and associate professor. From 2012 to 2019, she was professor and chair of the Communication Science department of Radboud University’s Behavioural Science Institute. She is one of the primary investigators in the large national 10-year gravitation program Public Values in the Algorithmic Society (algosoc). In 2019 she received a prestigious personal Vici grant from the Dutch Research Council (NWO) for a 5-year research project 'SocialMovez: Effective and responsible health campaigns for adolescents using online social networks.' Buijzen had previously received an NWO Veni (2003), a Vidi (2008), and a Consolidator Grant from the European Research Council (ERC). Her work has been recognised with awards from the International Communication Association, the International Conference on Research in Advertising, the Child and Teen Consumption Conference, and the Netherlands Flanders Communication Association. 

Erasmus School of Social and Behavioural Sciences

Full professor | Behavioural Change
Burg. Oudlaan 50, Rotterdam


  • Moniek Buijzen (2021) - Media Psychology (Journal)
  • Moniek Buijzen (2020) - Journal of Children and Media (Journal)
  • Moniek Buijzen (2018) - Journal of Advertising (Journal)

  • MA (Moniek) Buijzen (2021) - Senior Scholar Award
  • Suzanna Opree, E. A. Van Reijmersdal & M.A. Buijzen (2017) - Emerald literati award for highly commended article in European Journal of Marketing
  • E.A. van Reijmersdal, Suzanna Opree & M.A. Buijzen (2016) - Top paper award of the Children, Adolescents and the Media Division of the International Communication Association

NICAM Kijkwijzer

Start date approval
May 2021
End date approval
May 2024
wetenschappelijke adviesraad

ArtificiaI Intelligence in Society

Year Level
Course Code

News regarding prof.dr. (Moniek) MA Buijzen

Digital media and young people's well-being: The Movez Network aims to empower the next generation

With their website, Movez Network seeks to connect with society to help the next generation become smart, healthy and happy media users.

'AI is changing the world, the question is how'

Student Ai Negate and professor Moniek Buijzen talk about how the AICON project uses art to narrow the gap between citizens and AI.
student Aki Negate

Erasmus University Rotterdam appoints two Erasmus Professors

For the first time, Erasmus University Rotterdam (EUR) is appointing Erasmus Professors. They will start work from 1 January 2023 with the special task of

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes