Esther Rozendaal is full professor of Digital Resilience and co-lead of the Erasmus Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing. Her research focuses on the empowerment of children and young people as resilient participants in today's digital society. Rozendaal and her team work closely with children and young people, young creators, parents, schools, youth workers and various organisations with a shared interest in the digital resilience of young media users and creators. In this way, they aim to contribute to solutions that enable children and young people to cope with the opportunities and risks of digital media, now and in the future.
In 2020, she was awarded a Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, they will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.
Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.
From Science to Society
Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).
Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.
Erasmus School of Social and Behavioural Sciences
- Burg. Oudlaan 50, Rotterdam
- A Sadza, S Daalmans, E Rozendaal & M Buijzen (2023) - Risk on Demand?: A Quantitative Content Analysis of the Portrayal of Risky Health Behaviors in Popular on Demand Content - Health Communication, 1-10 - doi: 10.1080/10410236.2023.2255762 - [link]
- Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal (2023) - The development and testing of a pictogram signaling advertising in online videos - International Journal of Advertising - doi: 10.1080/02650487.2023.2242673 - [link]
- TJ van Woudenberg, E Rozendaal & M Buijzen (2023) - Parents' perceptions of parental consent procedures for social science research in the school context - International Journal of Social Research Methodology, 1-13 - doi: 10.1080/13645579.2023.2222539 - [link]
- Sophie C. Boerman, Eva A. Van Reijmersdal & Esther Rozendaal (2023) - A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters - Journal of Marketing Communications - doi: 10.1080/13527266.2023.2175893 - [link]
- E Rozendaal & M Buijzen (2023) - Children's vulnerability to advertising: an overview of four decades of research (1980s-2020s) - International Journal of Advertising, 42 (1), 78-86 - doi: 10.1080/02650487.2022.2135349 - [link]
- Anne Sadza, E Rozendaal, S Daalmans & M Buijzen (2022) - Let's talk about risks. Parental and peer mediation and their relation to adolescents' perceptions of on- and off-screen risk behavior - Communications, 1-24 - doi: 10.1515/commun-2021-0143 - [link]
- Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe & Zeph M.C. van Berlo (2022) - Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence - Journal of Interactive Marketing, 49, 94-106 - doi: 10.1016/j.intmar.2019.09.001 - [link]
- Esther Rozendaal, Moniek Buijzen & Eva A. van Reijmersdal (2022) - Persuasive messages and the development of advertising literacy in children and adolescents - doi: 10.4324/9781003118824-38 - [link]
- Esther Rozendaal, Thabo van Woudenberg, Eveline Crone, Kayla Green, Suzanne van de Groep, Rebecca de Leeuw, Sophie Sweijen & Moniek Buijzen (2021) - Communication and COVID-19 physical distancing behavior among Dutch youth - Health Psychology Bulletin, 5 (1), 81-102 - doi: 10.5334/hpb.33
- Moniek Buijzen, Doeschka Anschütz, Rebecca N.H. de Leeuw, Daniëlle N.M. Bleize, Anne J.C. Sadza, Simone M. de Droog, Esther Rozendaal & (2021) - Behind the policy frontline in the Netherlands during the Corona crisis - Journal of Children and Media, 15 (1), 49-54 - doi: 10.1080/17482798.2020.1858899 - [link]