Biography
Phuong Hoan Le is an Assistant Professor in the Organization & Management team at the Department of Public Administration and Sociology, Erasmus University Rotterdam. She holds a BA in History (with honours), MA in Media Studies (cum laude) and MSc in Business Administration (with the EUR Excellence Scholarship).
Her PhD project, supervised by dr. Vidhi Chaudhri, dr. Yijing Wang, and prof. dr. Susanne Janssen, focuses on the lived experiences of gig workers, such as freelancers, independent contractors, Airbnb hosts, Amazon Mechanical Turkers, Uber drivers, Deliveroo food deliverers, who make up an increasingly significant part of the (global) economy. More specifically, she investigated how and where gig workers experience identification, and in what ways contextual factors shape these experiences.
In addition to her teaching and research responsibilities at Erasmus University, Hoàn has been actively involved in academic communities. She coordinates the Platform Labor Group, was selected as 2025-2026 Fellow at the Reshaping Work institute, and co-founded one of the largest research clusters at her previous faculty, Responsible Organizations: Communication, Change and Society (ROCCS). Additionally, she represented PhDs as a member of the PhD Council of the Erasmus Graduate School of Social Sciences and the Humanities, coordinated the ESHCC PhD Club blog, and helped bridge the gap between scientists and the broader public through the university's Wetenschapscafé.
Erasmus School of Social and Behavioural Sciences
- p.h.le@essb.eur.nl
More information
Work
- Phuong Hoan Le (2026) - Community and connection in the gig economy: A bottom-up approach to understanding identification among workers
- Alexandre Diallo, Phuong Hoan Le, Maxime Holzer & Elizaveta Popova (2025) - Online conversations between “real men”: A reflexive thematic analysis of sigma male discourse on Twitter - First Monday, 30 (3) - doi: 10.5210/fm.v30i3.13648
- Camila Ortega Tola, Phuong Hoan Le, Ana Uribe Sandoval & Yijing Wang (2025) - Behind the Sparkle: Exploring CSR Communication Initiatives in the Jewellery Industry: A Comparative Study of Cartier and My Jewellery - doi: 10.4324/9781003600992-17 - [link]
- Phuong Hoan Le (2024) - Beware of “bossware”: The role of communities for gig workers dealing with algorithmic management - doi: 10.1515/9783110792256-017 - [link]
- Dennis Nguyen, Sergül Nguyen, Phuong Hoan Le, Tessa Oomen & Yijing Wang (2024) - Utilizing computational methods for analysing media framing of organizational crises: The ‘Datalek’ scandal during the COVID‐19 pandemic in the Netherlands - Journal of Contingencies and Crisis Management, 32 (3) - doi: 10.1111/1468-5973.12595
- Phuong Hoan Le (2022) - Verschillende benaderingen van platformwerk: Een literatuuronderzoek - Tijdschrift voor Arbeidsvraagstukken, 38 (4), 475-496 - doi: 10.5117/TVA2022.4.002.LE
- Phuong Hoan Le, Vidhi Chaudhri & Yijing Wang (2021) - Revisiting antecedents of organizational identification: How gig workers connect with the organization - [link]
- Phuong Hoan Le & Y Mao (2018) - Reddit as a new platform for public relations: Organizations' use of dialogic principles and their publics' responses in the subreddit IAmA - First Monday - Peer Reviewed Journal on the Internet, 23 (11) - doi: 10.5210/fm.v23i11.8131 - [link]
- Phuong Hoan Le (13 January 2025) - Research visit to Seoul National University
- Phuong Hoan Le (19 August 2024) - Breaking Stereotypes: Hoan's Journey in Academia
- Phuong Hoan Le (25 June 2024) - Collaboration ERMeCHS research cluster ROCCS results in journal publication
- Nadia Mentzel, Phuong Hoan Le, Sarah Young & Joao Fernando Ferreira Goncalves (10 April 2024) - Responsible Engagement with AI in Organisations: First cross-cluster meeting of REACT and ROCCS
- Tessa Oomen & Phuong Hoan Le (17 May 2023) - ROCCS Themed Discussion: The Great Resignation, Quiet Quitting, and Resenteeism
- Phuong Hoan Le (17 March 2022) - Phuong Hoan Le unravels the bond among gig workers
- Phuong Hoan Le (28 June 2016) - What can TTIP mean for the Rotterdam business community?
- Fabian Schlott, Anna Elias, Phuong Hoan Le & Charlotte Pennings (2026) - Expanding the Scope: Other Forms of Platform Labour (Chair)
Activity: Attending an event › Academic - Jing Hiah, Phuong Hoan Le, Lisette Olsthoorn & Mark MacGann (2026) - Panel contribution for screening of documentary 'In this together' by Lisette Olsthoorn (Speaker)
Activity: Invited talk › Academic - Phuong Hoan Le, Anna Elias, Anne Heslinga, Jing Hiah, Alkim Yalin Karakilic, Fabian Schlott, Martien Schaub & Sofie Schuller (2025) - EUR Platform Labor Group: Annual Academic Year Kickoff (2025–2026) (Organiser)
Activity: Organising and contributing to an event › Academic - Kylie Jarrett, Jing Hiah, Anna Elias, Miren Gutiérrez Almazor, Nelli Kambouri, Phuong Hoan Le & Seonok Lee (2025) - Panel: Beyond the platform (Keynote speaker)
Activity: Invited talk › Academic - Jinju Kim, Eunjin (Anna) Kim, Mijke Slot, Marc Verboord, Sergül Nguyen & Phuong Hoan Le (2024) - Digital Faces, Real Impact: Exploring the Power of Virtual Influencers in Prosocial Campaigns (Organiser)
Activity: Organising and contributing to an event › Academic - Phuong Hoan Le (2024) - Seoul National University (Visiting researcher)
Activity: Visiting an external academic institution › Academic - Phuong Hoan Le & Seonok Lee (2024) - Platform Labor Group: 'Gig Workers in the Platform Metropolis: (Migrant) Delivery workers in the Netherlands and South Korea' by dr. Seonok Lee (Organiser)
Activity: Organising and contributing to an event › Academic - Phuong Hoan Le & Suyoung Kim (2024) - EUR Platform Labor Group: ‘How platform workers perceive their time and space? A South Korean Case’ by dr. Suyoung Kim (Organiser)
Activity: Organising and contributing to an event › Academic - Phuong Hoan Le & Tim Christiaens (2024) - Platform Labor Group: 'Worker Autonomy and the Gig Economy' by dr. Tim Christiaens (Organiser)
Activity: Organising and contributing to an event › Academic - Claartje ter Hoeven, Martijn Arets & Phuong Hoan Le (2023) - EUR Platform Labor Group: Lunch seminar with Martijn Arets (Chair)
Activity: Organising and contributing to an event › Academic - Phuong Hoan Le (2023) - Platformwerk in Goede Banen (Invited speaker)
Activity: Invited talk › Professional - Phuong Hoan Le (2022) - Social identification in the gig economy: On the psychological and communicative bond among gig workers (Invited speaker)
Activity: Invited talk › Academic - Phuong Hoan Le (2021) - LinkedIn Workshop (Speaker)
Activity: Oral presentation › Professional - Phuong Hoan Le (2021) - Responsible Organizations: Communication, Change and Society (ROCCS) (External organisation) (Chair)
Activity: Membership of committee › Academic - PH (Phuong Hoan) Le (2020) - Social Selling (Speaker)
Activity: Oral presentation › Professional - Phuong Hoan Le (2020) - LinkedIn Workshop (Speaker)
Activity: Oral presentation › Professional - Phuong Hoan Le (2019) - Social Selling (Speaker)
Activity: Oral presentation › Professional - PH (Phuong Hoan) Le (2019) - Erasmus Graduate School of Social Sciences and the Humanities (EGSH) (External organisation) (Member)
Activity: Membership of committee › Academic
- Phuong Hoan Le (2024) - Collegial Prize
- Phuong Hoan Le (2024) - Student's Teaching Prize
Stichting Reshaping Work
- Start date approval
- September 2025
- End date approval
- August 2026
- Place
- AMSTERDAM
- Description
- Fellowship (networking, blogging)
4.3 Internship Master PA MHRV
- Year
- 2025
- Course Code
- ESSB-BM5060
3.3 People Management in Publieke Org.
- Year
- 2025
- Course Code
- ESSB-B3040
Collaboration Ateliers: B&P, GMCS, MHRV
- Year
- 2025
- Course Code
- FSWBM-9000
