Digital Communication

Introduction

Investigate the transformation that technology has brought to the field of corporate communication, and how you can make effective use of it.

The digital revolution has changed how we interact, entertain, work, advertise, collect data, do business and much more. This has resulted in a new set of opportunities and challenges in corporate communications, but many businesses have still experienced little valuable payoff for their digital efforts.

This course focuses on the transformation that technology has brought to the field of corporate communication, and how you can make effective use of it. You will develop valuable knowledge of how to optimise your organisation’s digital corporate communications.

Learning objectives

In this four-day programme, you will:

• explore digital strategies for both internal and external corporate communications
• get a comprehensive understanding of key social platforms, their pros and cons and how they can benefit your organisation
• learn how to build an effective digital communication strategy to achieve your organisational goals.

Who should attend?

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, contact programme manager Susanna Marco: RSM.NL/DC