Navigating the New Media Landscape

Introduction

Learn to identify strategies appropriate to mainstream media, stakeholder-driven media, social media and fake news in this three-day masterclass.

The power of new media is unprecedented. Investigative journalism and mainstream media are growing more aggressive. Firms have a multitude of channels to communicate directly with stakeholders. So how can you deal with these new vectors of influence, analyse their roots and effects with the help of investigative tools, and refine appropriate strategies?

Learn to identify strategies appropriate to mainstream media, stakeholder-driven media, social media and fake news in this three-day masterclass. And become familiar with the possibilities and limits of current best practices, and explore tools and principles to guide engagement per media type. During the course you start to design your own strategic media proposals with guidance and coaching.

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website.