Navigating the New Media Landscape

Course dates

17 – 19 May 2022

Fee

€ 2.900,-

The power of new media is unprecedented. Investigative journalism and mainstream media are growing more aggressive. Firms have a multitude of channels to communicate directly with stakeholders. So how can you deal with these new vectors of influence, analyse their roots and effects with the help of investigative tools, and refine appropriate strategies?

Learn to identify strategies appropriate to mainstream media, stakeholder-driven media, social media and fake news in this three-day masterclass. And become familiar with the possibilities and limits of current best practices, and explore tools and principles to guide engagement per media type. During the course you start to design your own strategic media proposals with guidance and coaching.

Contact

Susanna Marco

Email address
ccc@rsm.nl
Phone
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree.

More information

Course dates

17 – 19 May 2022

Fee

€ 2.900,-

Tax
Not applicable
Start date
Tuesday 17 May 2022
Duration
3 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Media and communication
Course type
Course
Instruction language
English
Funding

private

External link
Read more about this programme

Registration

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website.

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